Formerly branded 138SunGame, 138.com is the niche gaming website of choice for Asian players in Canada and Europe. Well established across the Asian continent, 138.com is now reaching out to the large Asian communities in Canada, UK and mainland Europe.
Visitors will see the Asian influenced branding from the outset, but do not be misled, 138.com welcomes all players from the target territories with round the clock support from English and Mandarin/Chinese speaking customer service.
138.com is provided by and licensed for use by Fesuge Limited, which is regulated by the Isle of Man Gambling Supervision Commission delivering safe, secure gambling products including Sportsbook, Asian Handicap, Casino, Live Casino and Financial Betting.
The 138.com brand is becoming increasingly familiar to UK players thanks to its advertising campaigns which include TV and press coverage and offline events like Miss China UK and its sponsorship of Watford FC. 138.com is also the official betting partner of Premier League football club Newcastle United.
Offers and Promotions
New customers will receive a free bet worth 50% of the first bet stake from 138.com. Make a deposit and place a single bet of at least £10 on a selection with odds of 2.0 or bigger to qualify for the free bet, up to a maximum £50 bonus.
138.com's affiliation with Watford FC and Newcastle United leads them to promote various offers on numerous fixtures of both clubs throughout the season. Examples of these offers include money back on selected markets as a free bet if the featured player scores, if a goal is scored inside 10 minutes or if a player is sent off. 138.com also offer these type of promotions on high-profile Premier League and Champions League football matches.
Since the addition of horse racing to the 138.com website they have also introduced money back specials on selected big races across both National Hunt and Flat codes. For example; Money back if your horse is 2nd.
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Odds and Markets
The main focus of 138.com sportsbook is football and in particular, its in play betting with over 5000 live games featured every month. Fixed Odds and Asian Handicap betting are offered, powered by market leading Live Betting software.
Players can take their pick of every major sports, varying with whatever is current at the time. The choice of betting markets is increasing all the time and 138.com now offer horse racing from around the world, including UK and Irish racing plus a bigger selection of of futures tournament betting to compliment the head-to-head and matched betting markets previously favoured on the website.
The website has a distinctive Oriental flavour with images and graphics having a strong Asian influence. The home page is a stylish gateway to the three main products offered by 138.com. ie Sportsbook, Casino and Financial Betting.
On entering the Sportsbook, players are given immediate access to upcoming horse racing events and football matches. Extra markets can be selected for each game and live betting is offered once the event starts. A simple navigation panel allows the players to select other sports markets and the sportsbook offers little in the way of frills otherthen the option to select Fractional, Decimal, American or Italian Odds.
The software has been rigorously tested to meet the stringent requirements of the Isle of Man authorities. Registration is quick and simple and the InplayMatrix software provides a top of the line betting facililty, especially on Asian Handicap betting.
138.com is dedicated to providing quality service and offers 24/7 customer support via toll free telephone, live chat and email with English, Mandarin/Chinese speaking representatives. There is a VIP program designed to reward loyal customers and a top level Concierge service is provided for high rollers.
Payment options include Visa and Mastercard debit/credit cards, bank transfer and e-wallet payments to and from Skrill (Moneybookers) and Neteller. Cash deposits can be made via Barclays bank.