Blue Square was acquired by Betfair in April 2013
Betfair provides peer-to-peer betting on its betting exchange and fixed odds betting in the sportsbook. Read more about Betfair here
The following information provides a description of the products and services formerly provided by Blue Square
Blue Square was established in 1999 and is now fully owned by Rank Group Plc. Rank runs a number of betting and gaming operations including casinos and bingo halls in the United Kingdom and Spain. The company is listed on the London Stock Exchange with a valuation in the region of £500M.
When Blue Square launched in May 1999, the company was one of the first in the UK to venture into online betting. Originally, Blue Square was owned by Intercapital Group (ICAP) then in January 2003 the business was acquired by Rank PLC for £65M. Blue Square is now part of Rank Interactive Gaming which has customer base of over 750,000. Blue Square has always been considered an innovative member of the online bookmaking fraternity and has led the way in developing services such as betting through interactive TV and mobile phones with its WAP services. Blue Square is licensed and regulated by the Alderney Gambling Control Commission in the Channel Islands.
FREE BET / OFFERS AND PROMOTIONS
Blue Square has always been competitive with odds, free bet offers and bonuses to suit new and existing customers. Blue Square have held a few long term offers and bonuses while providing special offers for specific events and tournaments. A recent example of a Blue Square offer was the cash back deal for first scorer and correct score markets if certain football matches including the Premier League, ended 0-0. Blue Square likes to provide great value on UK horse racing and it will often offer enhanced each way terms on feature races and advertise special cash back offers. The main betting offers and concessions are generally found displayed in the central section of the home page but are also explained in Blue Square's blog.
Blue Square has extended the range of sports betting markets in recent years and now offers one of the most comprehensive selections of markets and bets to appeal to all customers. Blue Square offers a very good in-play betting service with an extensive range of in-play markets unequalled by most of its rivals. Typically, Blue Square will offer odds for over 30 in-play markets on a televised football game and Blue Square also cater for many other sports including cricket, golf, snooker and basketball. A unique feature of Blue Square's betting offer is the provision of its own show prices for UK horse racing. This sets apart Blue Square from other bookmaking operations who offer the same odds which have been transmitted directly from the racecourse.
DESIGN AND LAYOUT
The Blue Square website is straightforward and simple to use and customers can switch between the main site and the live betting section very quickly. Blue Square has adopted a traditional layout with a crisp, clean and modern appearance. Up coming betting events are displayed prominently on the home page along with special offers and promotions. Customers will find it is very easy to identify events of interest and when selecting a sport, Blue Square has ensured all markets and betting opportunities appear to hand very quickly.
Blue Square has provided useful quick links on the home page to take customers to next events in the chosen sports category and navigation bars to main sports and services are available horizontally at the top of the site as well as the traditional side bar on the left of the page. Blue Square accepts payments in the following currencies; UK Pounds, Euros, Australian Dollars, Canadian Dollars, Japanese Yen, Singapore Dollars, US Dollars. Blue Square will not accept bets from residents of Turkey, Israel, Netherlands, Hong Kong or the USA. The following deposit options are available; Credit card, Debit card Credit cards accepted: MasterCard, Visa Debit cards accepted: Solo, Switch, Delta Transfer fees, deposits: Credit card: No fees Debit card: No fees Minimum deposit amount: 10 GBP The Blue Square website is available only in English as it is aimed predominately at the UK market. Odds format of fractions, decimal or American can be chosen. MOBILE BETTING Blue Square has created an iPhone application which makes the sites easy to access and allows for fast navigation and customers are able to log in using their existing account. An application for the iPad site has also recently been launched and Blue Square provides a mobile service for java enabled mobile phones which is easily downloaded to the customer’s handset. When adopting Blue Square's mobile application, customers can choose to be notified of results and settled bets via SMS.
Blue Square provide a live video stream for all UK and Irish horse racing with a schedule of races on display each day. Blue Square ask customers to place a single bet of £5 or more to watch the race video.
Blue Square provide Radio Broadcasts for horse racing, football and greyhounds with the football events grouped according to teams.
FORM AND STATS
In partnership with the Press Association, Blue Square offers customers the Racing icard which is a fully integrated racing service with up-to-date news, form, colours and information on all racecourses with a full results service. Football, Basketball, Ice Hockey, Tennis, Handball and American Football live scores are available via the console. Blue Square also provide results and statistics for football and most other sports courtesy of its partnership with Bet Radar.
Blue Square provides a freephone telephone number for customer advice, in addition to live chat and email. Blue Square’s help centre provides help and guidance on all aspects of the website.