Paddy Power

Paddy Power is Ireland’s biggest bookmaker and operates betting shops both in the Republic Of Ireland and in the UK in addition to telephone and internet betting. Paddy Power PLC is listed on the London Stock Exchange with a market capitalisation of around €1.4 billion.

Paddy Power’s chain of betting shops runs at around 320 with 210 of them situated across Ireland. In 2009 Paddy Power expanded its operation into the Australian betting market when acquiring a majority stake in the Australian telephone and internet bookmaker, Sports Bet.

Paddy Power runs its business from the head office in Dublin but the telephone and internet operations are licensed in the Isle of Man.

Over the years, Paddy Power has become renowned for its marketing and special betting offers and competitive concessions. Paddy Power are currently offering an exclusive Bet £10 get £20 FREE BET via Freebets.com.  

BACKGROUND

Paddy Power was began in 1988 with the merger of three Irish retail bookmakers and the retail betting business grew largely by acquisition of betting shops during the nineties.

Paddy Power launched its telephone betting service in 1996 and in the following June paddypower.com interactive betting service went live in Ireland before expanding into the UK in 2001.

From 2002 onwards Paddy Power became active in London with the opening of a series brand new betting shops and more recently has extended the UK retail chain into Scotland and other areas of the UK.

Paddy Power takes an individual and distinctive approach to betting and gaming and their stated mission is to make “risk based entertainment” more accessible and fun.

Paddy Power is accomplishing its mission with cutting edge and humorous advertising.

BETTING OFFERS AND PROMOTIONS

Paddy Power has made a great effort in establishing a deserved reputation as a “punter friendly bookmaker” and is often in the headlines for paying out early on events and for its money back specials offers. Paddy Power have been offering customers "moneyback" on losers since 1989 (If Desert Orchid won the Cheltenham Gold Cup) and the massive Irish bookie almost suffered financial ruin on St Patrick's Day in 1993 when offering double odds on any Irish winners . The strongly fancied Heist in the Bumper race was beaten a short head and saved Paddy Power from possible financial disaster.  Moneyback Specials generally take the form of a Free Bet .   

In August 2009 Paddy Power announced that they were paying out on Tiger Woods to win the USPGA Championship after only two rounds had been completed.

This is a typical example Paddy Power’s approach to betting and despite Woods managing to lose the tournament at a cost €1.5 million, Paddy Power has continued with the strategy.

At present Paddy Power offers a minimum of one money back special(free bet) every day but the company regularly advertise other generous offers and bonuses, rarely missing an opportunity to offers customers something special on any high profile event.

Paddy Power welcomes new customers with some of the most generous and easy to claim free bets available.

For the 2011 Champions League final , Paddy Power asked their customers what concession they would like on the Final .The overwhelming response was a moneyback special if Barcelona won the game in 90 minutes which they duly did and Paddy Power had to hand out over £3M in free bets .

BETTING OPPORTUNITIES

Paddy Power offer betting markets for a very diverse range of sports including volleyball and swimming.

As a UK and Irish bookmaker since inception, Paddy Power is particularly strong on UK and Irish horse racing and football. In addition to fixed odds betting on horse racing, Paddy Power allows customers to place bets directly into Tote pools for all horse races.

Paddy Power has one of the most exhaustive selections of ante-post horse racing odds and is regularly the first bookmaker to offer odds on UK ante-post races.

With its commitment to fun and accessibility, Paddy Power offer odds for the widest selection of novelty markets. These include betting on popular TV shows such as X Factor and Strictly Come Dancing, a wide assortment of betting opportunities on politics and current affairs and some fairly off-the-wall bets with odds for Aliens being proven to exist, for instance.Free bets can generally be used on all sports betting products .

DESIGN AND LAYOUT

The Paddy Power website is brimming with information and betting events and it clearly presented and the site responds and loads quickly. Registering with Paddy Power is a simple task that takes just a couple of minutes.

Betting odds can be displayed on Paddy Power’s website in fractions or decimals and can be viewed in English and Spanish languages.

Paddy Power’s live betting application is one of the best on the internet and the array of events and markets available in-play is second to none.

Paddypower.com is powered by software from Orbis and you will notice most of the better sites use their technology. Due to the vast amount of information available on paddypower.com, site deploys two navigation bars towards the top of the page in addition to the traditional side bar listing betting opportunities by sport.

The Paddy Power site is simple to use but the home page crams a lot more onto it than many competitor sites and can take a few moments to absorb. The Free Bet Offer from Paddy Power is very prominently displayed on the home page as are the current offers and up-coming events and live betting markets.

NAVIGATION

Navigating around the Paddy Power website is very quick and links are available from all over the home page. Due to the sheer volume of information some links are relatively small and can be difficult to spot, but the site often prompts you to look at popular bets at Paddy Power which can be a great time saver.

Paddy Power accepts payment in pounds and Euros and the following deposit options are available; Visa, MasterCard, Visa Electron, Solo, Switch, Delta, Laser, Bank Wire, Check, Bill Pay.

Browsing paddypower.com you will notice it is very rich in features and certainly one of the very best betting sites available.

In addition to the expected content, Paddy Power provide a betting blog, video tutorials on how to bet, betting calculator, downloadable toolbar with sports information, and links to all other Paddy Power gambling products including spread trading and financial betting.

MOBILE BETTING

Paddy Power was quick to identify the potential and importance of mobile betting and was the first online bookmaker to provide dedicated apps for iphone, iPad and android mobiles.

Paddy Power also provides a Java application which will be compatible with most other handheld devices. Free bets can be used via mobile and anyone registering for a new account via mobile also qualifies for the current Paddy Power free bet Offer .

LIVE STREAMS

Paddy Power steams more than 3000 free to watch live sports events on the website every year including Serie A matches and action from the WTA and the ATP.

UK horseracing is also available via a live stream.

AUDIO

Paddy Power’s radio centre supplies previews, reviews, results and gossip for all UK and Irish horse racing and greyhound racing and there is also a text commentary on most races.

Team news, previews, reviews and gossip is also available by audio for every English Premiership club.

FORM AND STATS

Paddy Power also provides horse racing form and analysis for on all UK races in conjunction with the Sporting Life.

CUSTOMER SERVICE

Paddy Power provides a very good live chat facility and the Help Centre contains a useful FAQ. Very fast email and telephone support is also available.

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