888 Sport

888.com moved into sports betting with the creation of 888Sport. 888 were already market leaders with 888Casino and 888Poker, also operating a number of very successful Bingo brands and are one of the biggest operations in the global online gaming industry. 888holdings is the parent company of these well established gambling brands, it is listed on the London Stock Exchange and has its headquarters in Gibraltar where the business is licensed. In 2009 888Holdings announced an annual turnover of £150million with profits near £17million.

BACKGROUND

Established in 1997, 888 successfully applied for a gaming licence in Gibraltar which was awarded in 2003. Following this, 888 moved its head office to Gibraltar and in October 2005 888Holdings PLC became listed on the London Stock Exchange. In March 2008, 888Sport was launched in partnership with Blue Square, one of the longest established online betting operators in the UK. 888Sport target the European and Scandinavian online betting markets, and the sportsbook is available in Danish, English, French, German, Spanish and Swedish language versions.

OFFERS AND PROMOTIONS

888Sport provide a variety of innovative betting offers across all sports and being fairly new to sports betting they are eager to use special offers and promotions to attract new customers. 888Sport special offers range from enhanced each way promotions to cashback offers and equally important to customers, 888Sport offer some very competitively priced markets. Since its launch, 888Sport have regularly offered some of the better value free bet promotions available. At the time of writing, 888Sport welcome new customers with £50 free bet basket. Place a £10 first bet and receive a £10 free bet and receive a £10 free bet for every for £10 bets placed until you've received £50 free bets in total.

BETTING OPPORTUNITIES

888Sport provide a good range of UK horseracing, football and other major sports and special interest betting events. However, 888Sport don’t yet provide the depth of betting markets that can be found with a few of the longer established online bookmakers. While some customers may feel their betting opportunities to be somewhat incomplete, 888Sport provide enough betting markets to satisfy the majority of online gamblers. The 888Sport website has a very slick live betting console with in-play betting available on all the major markets of each live event. As this relative newcomer develops its online sportsbook, be sure there will be some unique and interesting additions to their betting markets; 888Sport already cover Ultimate Fighting Championship (UFC) and they have one of the best coverage of ante-post greyhound racing.

DESIGN AND LAYOUT

The 888Sport site is very modern and sleek with a stylish orange and black colour scheme that feels very comfortable to the user. 888Sports home page has the familiar lay out seen on so many internet betting sites with a very prominent betting slip where expected, in the right hand corner. Quick access to live betting and the major upcoming betting events is ensured with 888Sports making them available in the central area of their home page.

NAVIGATION

Browsing round the 888Sport site is very straightforward with expanding menus providing access to additional betting markets associated with the event. 888Sport have some helpful grouping of markets such as “Short priced favourites” or “UK TV match list” which can save a lot of time when building accumulators. 888Sport offer the widest selection of payment options including: Credit Cards – Visa, MasterCard, Diners club, Euro card Debit Cards - Visa, MasterCard, Diners club, Euro card, Laser, Maestro, Solo Bank Transfer, Cheque and Wire Transfer On the navigation sidebar, 888Sport offer the UK horse racing icard which is powered by the press association and is an excellent resource providing full racecards with jockey colours, results, statisitics and news etc. Below, 888Sports’ promotions link is prominently featured for access to the regularly updated 888Sport betting offers and competitions.

MOBILE BETTING

888Sport promote a mobile betting service on the homepage, however you will need to register and apply for mobile betting to find out if there is an application compatible with your mobile phone, as the website doesn’t provide this information.

LIVE STREAMS

You can watch horse racing via the iCard however 888Sport ask you to place a bet in order to see the race. At the time writing, 888Sport do not offer live video streams for other sports. FORM AND STATS As previously mentioned, 888Sport provide a huge resource of horse racing information and statistics via the Racing iCard. 888Sport also provide a live score and statistics console powered by bet Bet Radar with comprehensive coverage of most major sports.

CUSTOMER SERVICE

888Sport has an extensive FAQ section with search facility to help answer customer queries. If you cannot find the answer to your question, contact with 888Sport must be made via email as at the time of writing there are no chat facility or telephone contact details.

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