bet365

Bet365 is among the world’s top online bookmakers with a customer base in excess of six million across 200 different countries . Bet365 Group Limited is based in the UK and licensed by the Gambling Commission and their Poker, Casino and Games operations have been licensed in Gibraltar. Bet365 is a family owned business based in Stoke-on-Trent with Peter Coates being the largest shareholder. Mr Coates is also the owner of English Premier League club, Stoke City FC. In 2009/10 the Bet365 group made profits in excess of £100M and is established as the UK’s 7th largest private company. The company has over 890 000 active users of which 700 000 are regularly using the Bet365 sportsbook .

BACKGROUND

Peter Coates began his bookmaking business in 1974 when his company ran a chain of betting shops in the Midlands and North West under the Provincial Racing banner. In 2005, the company was branded as Bet365 and the chain of 50 betting shops was sold to Gala Coral for a reputed £40M as the business moved its resources into online gambling.In 2000 Denise Coates took the bold decision to buy the Bet365.com domain for £10 000 and the inspiration for the business was born . Bet365 now has over 1000 employees and is ran on a day to day basis by Denise and John Coates, the daughter and son of the Chairman Peter Coates.

Bet365 have develpoed their own software for the sportsbook platform and continue to invest heavily in ensuring that their software is the No1 in the industry . In 2011 Bet365 announced a planned £60M further investment in new server technology alone as it moved from a managed hosting soloution to one that is designed , built and maintained in house .  

OFFERS /PROMOTIONS & FREE BETS

 Bet365 can boast the widest selection of good quality betting offers of any internet bookmaker in the UK. Bet365’s headline, £200 Free Bet Offer is probably the best of it’s kind and is supplemented by other standard offers such as the football “bore draw refund” and “Channel 4/1” offer to name but a few. Bet365 lead the market with their popular Sportsbook offers and bonuses which are generally focused on football and horse racing, sports that Bet365 have found to be of most interest to its customers. With the increasing demand for live video action, Bet365 have developed a free live streaming service which offers over 8000 live events delivered direct to your PC each year.

BETTING OPPORTUNITIES

Bet365 were among the pioneers of in-play betting and quickly established a comprehensive in-play service. The range of in-play betting opportunities offered by Bet365 remains superior to the majority of competing bookmakers with over 50 in-play markets often available during a live football match. Bet365 offer a comprehensive coverage of sports betting markets and they have a good selection of special betting markets including politics and popular TV shows such as X Factor, Strictly Come Dancing and I’m a Celebrity. Bet365 closely monitor breaking news and react quickly to offer odds on many topical issues such as “Next Manager” betting. Football Odds Compilers work to low profit margins to ensure Bet365 odds are attractive to customers in search of the best value. Bet365 also provide a good selection of betting opportunities on financial markets including the FTSE, Dow Jones and currency markets.

DESIGN AND LAYOUT

The Bet365 website runs on proprietary software and is acknowledged within the online betting community to be one of the fastest betting sites available. Bet365 have a simple “one wallet” system which allows customers to play Poker, Casino, Games and Bingo through one account with a single password and payment method. Bet365’s modern website follows the familiar design adopted by many online sportsbooks with a list of sports on the left hand side. Bet365 have designed the web pages to be easy on the eye yet they are packed full of information and services. Offers and promotions are featured to the right of the home page and one click provides access to Bet365 Extra, the home of live video streams, promotion details, results archive, mobile betting and betting help. Bet365 can be viewed in seventeen different languages and odds can be displayed in decimal or fractional.

NAVIGATION

Bet365 utilise the page header to direct customers to other gambling areas such as In-Play, Poker, Casino, Games and Bingo whilst the main body of the home page features current in-play betting when applicable or upcoming feature sports events. Customers navigate to Bet365’s sports via the sidebar which lists all but a handful of sports, which can be found by expanding the link. Bet365’s bet slip functions as you would expect, but lacks important information in some circumstances. For instance, when selecting a draw or tie, the competitors names do not appear on the bet slip, which means you must be careful building multiple bets if you want to avoid going back to change selections later in the process. Bet365 accept payments in the following currencies;AUD, CAD, DKK, EUR, GBP, HKD, ISK, JPY, MYR, NOK, RMB, SEK, SGD, THB, USD Bet365 have a comprehensive list of deposit and withdrawal methods including;Visa, MasterCard, Visa Electron, Solo, Switch, Delta, Laser, Entropay, Bank Wire, Check, 1-Pay, Click2Pay, Firepay, Western Union, Moneybookers, Paysafecard, Neteller, InstaCash, Asia365, MoneyTT

MOBILE BETTING

 Bet365 customers can log on to their account using their mobile phone and bet on the vast majority of Bet365’s range of sports betting markets, including in-play betting. Access to Bet365’s mobile friendly site can be made with any internet enabled phone including the iPhone as no special application is required. Bet365 currently offer a Free £50 bet to all customers using their mobile betting service .

LIVE STREAMS

Bet365 offer the most comprehensive range of live video streams showing top class sport from around the globe. Customers are required to log in to watch the live streams and Bet365 ask those wishing to watch live UK horse racing to place a bet of at least 50p.

In 2011 Bet365 streamed 20 000 live streamed sports events via the bet365.com website .

AUDIO Bet365 offer free audio service which covers live UK horse racing, UK greyhound racing, football and cricket.

FORM AND STATS

 Bet365 have teamed up with Bet Radar to offer comprehensive form and statistics for Football and other major sports. Bet365 also provide full form, statistics and results for UK horseracing and is one of the few online bookmakers to provide US horseracing and sports statistics.

CUSTOMER SERVICE

 Bet365 Customer Service staff are available 24 hours a day, 7 days a week and can be reached by clicking the live chat icon at the top of every page. Bet365 also provide a freephone telephone number and email contact is also available. Within the services side bar, Bet365 provide detailed help and information with a very good FAQ section too.

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