Former World Cup winner Ossie Ardiles believes Argentinean star Lionel Messi would swap all of his club medals for World Cup success in Brazil.
The 26-year-old has amassed 21 trophy successes during his time at Barcelona, but has never passed the quarter-final stage in his two previous tournament appearances for the South American side.
And, after triumphing in both the 2005 World Youth Cup and the 2008 Olympics with his country, Ardiles - who triumphed with Argentina back in 1978 - thinks Messi is desperate to add the World Cup to his impressive CV this summer.
The 61-year-old said: "He would give all the medals he has won at Barcelona to win one World Cup.
"To be considered alongside the top, top guys - like Pele and Diego Maradona and so on - he not only needs to be in the World Cup but to win it."
The former Swindon, Newcastle United and Tottenham manager is also tipping some of the European countries to do well - as he believes the global nature of club football means that players don't struggle to adapt to playing on different continents as much anymore.
Ardiles said: "Three or four teams from Europe have a big chance in Brazil. Though Brazil are playing at home, being at home is not a big advantage anymore.
"Players play all over, things have changed. It is a lot less (of an advantage) than it used to be."