Rickie Lambert brings a goal-scoring threat and tenacious attacking spirit required for England's 2014 World Cup campaign, having thrived for Southampton in their rise to the Premier League. A betting tip for regular individual goalscorer market payouts, Lambert could be one of Roy Hodgson's untold heroes during the competitive group D fixtures and England's potential top scorer having netted on his first two international appearances.
A youth career was spent at Liverpool before Lambert made his senior debut with Blackpool at the age of 17 in 1998, moving to Macclesfield Town for 44 appearances and eight goals during 2001/02 and then spending three years at Stockport County following a club record transfer of £300,000 to the relegation-threatened side.
The second of those showed Lambert's goal-scoring knack with 12 in 40 showings for the then Second Division squad, improving that to 22 in 46 when he moved across to Rochdale during the second year of a spell with the League Two club before heading to Bristol Rovers between 2006/10, netting 59 times in 155 appearances which included a promotion to begin with.
A move in excess of £1 million to then League One-bound Southampton was the move beginning a memorable recovery for the Saints. Scoring on his debut against Northampton Town, Lambert went on to become the club's top scorer for that season with 36 in all competitions, which included a hat-trick over Milton Keynes Dons plus a penalty during the League Trophy Final win at Wembley against Carlisle United in 2010 for the league's PFA Fans' Player of the Year.
Following promotion to the Championship in 2011, 27 goals in 42 games by the player widely praised by former Saints legend, Matt le Tissier, aided the Saints into the Premier League for the following season by topping the table. The previous two campaigns witnessed a return to form for top 10-battling Southampton, 28 League goals making Lambert a key performer.
Lambert's International career is very young as we speak with just four senior appearances for the Three Lions, which began in sensational style when he netted with his first touch of the games 43 seconds after coming on as a substitute in the 67th minute against Scotland during a 3-2 win.
Lambert further increased the hype with another goal in his following appearance, during a 4-0 defeat of Moldova which proved to be the first of four 2014 World Cup qualification showings for Lambert.
Rickie Lambert World Cup Betting Tips
Lambert's forward role may see him an initial substitute to Wayne Rooney and Daniel Sturridge, but his 117 goals in 235 appearances for Southampton make him very much a profitable betting tip within individual goalscorer markets this summer. An accurate penalty taker also, Lambert would be a threat to be England's top scorer thanks to longer betting odds compared to his team-mates, with last goalscorer markets the most tempting to place a bet on.