Lottoland Sports Review, User Experience & Key Features
Craig Jones 
Will Jackson
Lottoland Sports Review
A distinct all-rounder, Lottoland exploded onto the UK sports betting scene in 2021.
Despite being privately owned, Lottoland has relied on leading platform provider Altenar for their turnkey solutions to power a first-class user experience.
Many of the partnerships Lottoland has struck up have been casino or lotto-oriented, but the sportsbook is in its infancy. Nevertheless, this UK betting site draws parallels with other L&L-owned brands, most notably Pub Sports. This is mainly due to the site's layout and font, but sports betting fans know what they are looking for.
Moreover, the L&L watermark has been extensive in its coverage of niche sports, and Lottoland holds up its end of the bargain here with Futsal and Ski Jumping markets.
A premium is placed on security at Lottoland, and this betting site utilises the latest SSL encryption, making it safe for players. By selecting Cookie Preferences, you can choose what data the site tracks and what you would like to keep private.
Lottoland boasts a UK Gambling Commission (UKGC) license under account number 38991, but it is also regulated in other jurisdictions, including Gibraltar and Sweden, further enhancing its credentials.
I didn't notice any accolades claimed by Lottoland, but that doesn't diminish its ambitions. It has seamlessly onboarded new customers, and from personal experience, I didn't have many issues using this betting site.
My Lottoland review will give you the inside track on all aspects of the operation, ranging from UX through to bonuses, so give it your full attention!
User Experience - My Personal View
The Lottoland desktop site appears to be slick and well organised. A drop-down menu arranges sports by events happening today or in the future in much the same manner as expected established powerhouses such as Coral and William Hill.
I thought the content was well signposted, and it was simple hopping between markets. The green and white colour palette bears some resemblance to Paddy Power, but that is where the similarity ends. Paddy Power is a bit more cutting-edge in terms of output to keep bettors entertained.
On the point of speed, Altenar has done everything in its power to ensure Lottoland runs without any glitches, and I didn't encounter any pop-up ads which is one of my bugbears!
Some thoughts ought to be set aside for customisation. Lottoland has price boosts for major sports, so it has the upper hand here on rivals such as Casino Kings Sports. But when set aside the enticing inflated odds available at say Betfred or bet365, the price boosts aren't as impressive.
Favourites, meanwhile, can be asterisked, and this was available across many markets, such as the NBA and the playoffs, so players can cling onto a potential selection and return to it at a later date before they place bets.
In some respects, Lottoland is more stripped back appearance-wise compared to BetMGM which successfully combines finesse with substance. Interestingly, not all the features found on the Lottoland desktop product were on the mobile site; I'm talking specifically about Bet Mentor.
Yes, the Bet Mentor featured on the mobile betting app, but it was strange to see it left out on the desktop version. Anyway, with Bet Mentor, you can choose how much you wish to stake and desired win amount, and the markets will be provided to allow you to do that. Ultimately, it adds an element of responsible gambling to proceedings.
Overall, the desktop and mobile elements weren't too cluttered, but a few more core features would have given the site a bit more oomph. A Request A Bet feature, such as the #YourOdds at William Hill would have gone down a storm considering punters want to tap into markets for their first bet that are a bit more left-field.
Also, I feel Lottoland needs a blog like the one at BetVictor. Currently, Lottoland has a sportsbook betting guide detailing betting types, but this seems quite basic as seasoned bettors now crave the latest tips and insights to make well-informed decisions.
Mobile Betting Experience
The Lottoland mobile app and site mirrored each other, and like other casino-oriented operators such as All British or Pub, I just had to switch to the sports area of the app.
As mentioned earlier, the Bet Mentor feature only popped up on the app, however, the app is held in high esteem on iOS and Android. On iOS, Lottoland garnered 2,400 reviews, averaging an impressive rating of 4.4 stars out of 5, so that was pleasing.
Nevertheless, I found the app to be rather intuitive, with no obvious performance concerns. The mobile app contains many of the same features as its desktop counterpart, and Lottoland enables punters to cash out instantly on any device.
The live betting area, meanwhile, offers plenty of promise with tons of markets offered. As a cricket fan, I was pleased with the number of Player Specials advertised per Test match, such as Sri Lanka vs Bangladesh where you could bet on Player X to score a certain number of runs. This was more appetising than the BetMGM offering which tended to revolve more around team props and runs accumulated in the second innings.
I also appreciated the flash markets. More punters cherish the immediacy of them, and lines such as whether a goal will be scored in the next 10 or 15 minutes of a game can be pointed. Lottoland is highly proficient in this area, and its range is quite extensive. The competitive odds also spiced things up a bit.
Other than that, the mobile app's exclusive weekly free bet club seemed a bit stingy. While this applied to accumulator bets, giving away a £1 acca bet when you stake £5 on a Sunday may leave punters feeling short-changed. Free bets clubs have become part of the norm, such as Betway's offering, but in terms of sportsbook promotions, this isn't Lottoland's finest move.
Lottoland Sports Betting Markets & Odds
Lottoland is teeming with sports to bet on (around 35) which is staggering. Okay, Casino Kings Sports may have around 40 in its roster, but hundreds of events are covered daily at Lottoland, and the site give punters the choice to bet using American, decimal, or fractional formats.
I was quite impressed with the scope of virtual sports and eSports covered by Lottoland. Counter-Strike and Dota 2, for example, feature, and live matches were streamed via Twitch. Moreover, the markets available eclipsed William Hill's offering which was more limited in terms of map lines.
Generally speaking, the betting margins were decent but not all markets were competitive. Without harping on about price boosts, I noticed Golden Boosts for selected football games, but these odds boosts weren't that special. Take the Chelsea vs Flamengo Club World Cup fixture for example.
Odds were lengthened from 11/9 to 7/5 for Flamengo to win a half, whereas elsewhere they may have been more sizeable.
Live streaming, meanwhile, is available, but only across selected events. Unlike bet365 or Betfred where you need a positive balance or have placed a bet within the past 24 hours, you just need to be a registered Lottoland user to take advantage. This was largely restricted to sports, such as horse racing and tennis, but the stream was smooth and crisp, so I had few complaints.
Bet Builders are part and parcel of the package. There is plenty to tuck into here for football fans, faring nicely compared with BetVictor and Paddy Power. However, the specials area was weak at Lottoland. I only saw futures lines posted for BBC Sports Personality whereas William Hill and Ladbrokes straddle entertainment and politics.
I also think more room should have been reserved to incorporate system bets. Some sites such as Betfred are masters for propping up doubles, trebles, and Yankees, but Lottoland hasn't factored that into their thinking. Also, with system bets, you can find promos such as a return on your wager if you don't correctly guess all legs of an acca, so food for thought here.
Lottoland Sports Betting Bonuses and Promotions
Lottoland's promotional strategy is a bit bland. With few promos advertised, this is a letdown. Apart from the welcome offer which is on the smaller end of things, there is only a free bet club which is their loyalty program.
Unlike other sites such as 10Bet which are constantly updating their page with new and seasonal deals, Lottoland doesn't have that luxury. To keep existing players happy, Lottoland needs to up its game.
Lottoland Sports Welcome Bonus Review – Bet £10 Get £10 in Free Bets
The Lottoland welcome offer isn't show-stopping. A £10 free bet when you make a £10 qualifying bet is on the lower end of the spectrum, matching the offer available at Pub.
This offer applies to selected sports with minimum betting odds of 1/1 (2.00), but you only have seven days to take advantage, so hurry!
What is the Lottoland Sports Betting Promo Code?
Lottoland doesn't have a specific promo code for its welcome deal, so this will be automatically credited to your account upon signing up.
Lottoland Sports Details
Lottoland is lined up with a decent range of deposit and withdrawal methods, but just be mindful of the 3% charge on bank transfers over £100.
Deposit Methods
| Payment Method | Minimum Amount | Maximum Amount | Processing Time |
| VISA | £1 | N/A | Instant |
| MasterCard | £1 | N/A | Instant |
| Apple Pay | £1 | N/A | Instant |
| Trustly | £4 | N/A | Instant |
| PaysafeCard | £2 | N/A | Instant |
| MuchBetter | £5 | N/A | Instant |
| Bank Transfer | N/A | N/A | 2-4 business days |
Withdrawal Methods
| Payment Method | Minimum Amount | Maximum Amount | Processing Time |
| VISA | N/A | N/A | 24 hours |
| MasterCard | N/A | N/A | 24 hours |
| Bank Transfers | N/A | N/A | 24 hours |
Customer Service at Lottoland Sports
The virtual assistant Lopetto is the defining feature of customer support at Lottoland. Yes, the bot is around all day every week to answer questions no matter how big or trivial.
I was impressed with the level of support offered. Once I submitted a few details, I spoke to the assistant in just a few seconds, and the customer service team put me at ease.
There are no links to social media, but the chat bot is a bit more efficient than emails. Failing that, you can count on the FAQs area to troubleshoot any problems you may have, so you aren't in the dark.
Responsible Gambling at Lottoland Sports
At Lottoland, you will be in safe hands if things start to go awry, and the following tools are available:
- Deposit Limits - Players can set a daily, weekly, or monthly deposit limit. Decreases will be implemented straight away.
- Time Out - Take a break and choose a set period from 24 hours to one month to stop betting. You won't be able to re-open your account during this time.
- Reality Check - You will receive a notification alerting to how long you have played, so you can adjust things as necessary.
Lottoland has teamed up with some of the most trusted support networks to help problem gamblers, including GambleAware and GamblersAnonymous, offering free and impartial advice to those gamblers struggling.
Aside from that, Lottoland does everything to be transparent about information collecting. Cookie preferences can be set, so you can choose what data you wish to share. As a licensed UKGC operator, all the latest security tools are available and transactions are encrypted, so you will be protected.
My Verdict
In summary, Lottoland boasts some potential, especially market choices across major leagues and live betting.
That said, the dearth of promos is deeply worrying given it only entailed a welcome offer and a free bets club. A bigger social media presence is also required to help gravitate with bettors.
Nevertheless, the variety afforded by Lottoland makes it an appetising option for bettors young or old that is worth exploring further.
FAQs
What is the Lottoland welcome offer?
What is the minimum deposit at Lottoland?
How long do withdrawals take at Lottoland?
Can you Cash Out at Lottoland?
