PAF (Play Among Friends) holds a unique place in the betting industry.  It is a gaming company set up with the single intent of generating money for good causes and has succeeded to the tune of over €160 million in donations to date.

The incredible story of PAF began about 50 years ago with two part-time workers operating coin-drop arcade gaming machines in collaboration with the local public health service, Save The Children, The Red Cross and a child welfare foundation. Thriving as a gaming operator on ships and ferries across the Baltic Sea for 25 years, PAF launched on the internet in 1999. Today, PAF is an international gaming operation employing over 400 people across Europe continuing to generate profits for good causes.

The company is licensed and regulated in Finland offering a wide range of gambling products such as Casino, Poker, Bingo, Games and now a fixed odds Sportsbook with pre-match and live odds.
Odds and Markets

The sportsbook is powered by Kambi, an award winning business-to-business solution for gaming websites around the world. The software is providing pre-match betting, live betting, pool betting, Supertoto and Superscore for a number of high profile gambling sites and the product was voted European Sportsbetting Operator of the Year in 2006, 2008 and 2009 by Egaming review.

PAF offer odds on all major sports markets including American Football, Athletics, Bandy, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Hockey, Martial Arts, Motorsport, Rugby, Snooker, Tennis, Politics and more.

The odds on offer are competitive, with PAF operating to similar or narrower profit margins than some of the world’s biggest betting sites like Coral, Ladbrokes, Paddy Power and Sportingbet to name but a few.

PAF’s focus on fun gaming is evident when landing on the website’s home page and its pastel-coloured theme and cartoon-style graphics are a reflection of the company’s range of ‘soft’ gaming products. Registration and navigation around the site is very straight forward but would benefit from smoother page loading which feels a little ‘clunky’ in comparision to some betting sites. 

Within the Betting section, Odds and Live Odds tabs allow the user to switch between the two betting consoles with ease. The Live Odds betting is impressive in how quickly it loads and it presents the betting opportunities and odds in a very simple and accessible manner.

PAF’s sportsbook is another example of the trend towards ‘no-frills’ betting and the only additional features are staples such as Live Calendar plus Betradar’s Livescore & Results and Statistics.

The site is optimised for mobile users who can access their account and place bets on pre-match and live betting markets from the vast majority of internet enabled phones and mobile devices.

Customer Service

PAF customer support is available by toll free telephone and email.  The call centre is open between 08:00 and 23:00 GMT every day.

Accounts are managed in Euros and PAF accept the follow deposit and withdrawal methods: Visa, Mastercard, Solo, Skrill (Moneybookers), NETeller, Paysafecard and Bank Wire Transfer.

PAF currently support withdrawals in EUR, SEK and GBP and process payments twice per day. Receipt of winnings will depend on the withdrawal method with eWallets tending to process your money quicker than banks.