Stan James is an independent betting company which has long been at the forefront of Sports Betting via the Stan James chain of retail betting shops, telephone call centre and internet betting site.

Stan James always endeavour to keep pace with change and it is synonymous with development of live In-Play betting currently enjoyed by an ever increasing number of live sports fans everywhere.

Stan James has built a trusted name in the bookmaking business.  It is acknowledged for the level of quality customer service and for its keen support of British sporting events.

Stan James has been involved with the sponsorship of a variety of sports, most notably the Stan World Matchplay Darts, Stan 2000 Guineas and Stan 1000 Guineas. Most recently, Stan James announced a five-year agreement with Cheltenham Racecourse to sponsor the Grade 1 Champion Hurdle from March 2010 and three ‘stepping stone’ races to be known as the ‘Road to Cheltenham’.

The four races will be named Stan Champion Hurdle at Cheltenham in March, Stan Fighting Fifth at Newcastle in November, Stan International at Cheltenham in December and Stan Champion Hurdle Trial at Haydock Park in January.


Stan James was founded in 1973 and the bookmaking business developed with a chain of High Street betting shops, telephone Call Centre and Internet Betting site. Over time, part of the Stan James set-up was moved to a base in Gibraltar which eventually led to two separate brand identities.

Stan James’ chain of betting shops has its head office base in Wantage, near Oxford while is managed from the Gibraltar base providing Internet Betting and Telephone Betting.

The Stan James betting shop operation has expanded to over 50 betting shops nationwide. Stan Internet Betting Site includes Sportsbook, Casino, Poker and Games sections.


At the time of writing, Stan James offer a £10 free bet to new registering customers.  It is a simple offer that is easy to claim and offers great value for the first bet.

Stan James will match your first bet stake with up to £10 free bet when placed on a selection at odds of 1.8 or more.

Get a £10 free bet with Stan James as a new customer today 

Stan James provides free bet offers and refunds on key sports events throughout the year and it is worthwhile to keep checking for the latest Stan James offers.

For the 2010/11 football season Stan James will refund losing stakes on a selection of match betting markets as a free bet if the game ends in a goalless draw.

Stan James Best Odds Guarantee applies to all UK and Irish horse racing and customers taking the Board Price when placing their bet will be paid the SP if the SP is bigger.

Stan James has a popular Happy Hour promotion which takes place every Saturday from 11-12pm and on selected high profile mid-week race meetings.  Here Stan James will promise to beat the best odds for a high profile horse.


Stan James provides a very wide range of sports to bet on, although some internet betting sites do offer a few more of the unusual sports. However, when it comes to the depth of betting markets offered for each sport, Stan James can claim to be unrivalled for number of markets available at


Stan James website

The website has an immediate, familiar feel with latest in-play betting at hand along with upcoming high profile sports events and special betting offers when relevant.

Horse racing and football feature prominently on home page and access to additional markets is intuitive.

The site does not have the glossy presentation and big graphic images seen on some rival betting sites, but the style is simple, clean and well presented.’s familiar design and layout makes browsing around the website easy and the relevant information is always close to hand.

The high profile Sports are accessed from the navigation side bar which expands to reveal the full list of Sports covered on This style lets add links to their other services without the need for long scrolling.

The registration process is easy and login to is clearly displayed. accepts deposits made with Mastercard, Visa, Maestro, Solo, Neteller, Moneybookers and Paysafe.  In addition, Bank Transfers and cheques ensure can accommodate just about any legitimate registration.’s Services sidebar provides links to detailed information about current promotions as well as racing tips, form, live results, stats and Charlie MacCann’s blog with news, and video previews.

As well as the Sportsbook, also offer Casino, Poker, Games and Skill Games which are always just a click away from anywhere on the main site.


Stan James mobile

UK and non-UK members can access from their mobile phone by downloading the mobile application which can be used on most internet enabled mobile phones.

At the time of writing, did not offer apps for the iPhone or for Android-based phones.


Stane customers can watch live horse racing covered by Racing UK and At The Races.

Customers need to be logged in to watch and ask for a bet with a minimum stake of £1 stake to be placed on each race to be watched. does not offer live video streams for other sports events at the time of writing. Customers can listen to live audio of UK and Irish horse racing, greyhounds, football and other major sports events with also provide live scores for Football, Tennis, Rugby, Motor Sports and a few others, covering events around the world.

FORM AND STATS have linked up with SportingLife to provide a comprehensive form and results service for horse racing. Betradar provide exhaustive results and statistics for a wide range of sports on the site.

STAN JAMES CUSTOMER SERVICE take the importance of providing great customer service very seriously and a variety of ways are available to make contact and find help around the site.

Live Chat is available from anywhere on the main site alongside the help button, where you willl find more information along with the rules and terms and conditions of using the site. provide freephone telephone numbers for UK and non-UK customers who may prefer to speak to a customer service representative. encourage customer feedback by providing a prominent feedback and contact facility.