An Online Casino Market Overview
With the news that bricks and mortar casino establishments in the U.S. and Macau are experiencing depreciating revenues, you could be forgiven for thinking that the gambling market is about to embark suffer a significant decline. While this may be true in some respects, however, the online sector of the market is continuing to grow at an astonishing rate and provide a huge diversity of cross-platform games to customers. With this trend set to continue well into 2015 and beyond, now is the time to celebrate the growth market in the global economy and the rise of online gambling.
There are some stand-out trends that will define the online casino market in 2015, not least the rapidly changing gamer demographic. Female players are now dominant members of the gaming society, and for the first time in modern history they outnumber their male counterparts and account for an estimated 53% of the total market. Today’s generation of gamers and online casino players are also older than at any point in history, with the largest demographic aged between 36 and 39. These trends not only offer an insight into the diversity of casino games now available online but also how this evolution is impacting on typical player demographics.
In terms of growth, global casino revenue across the U.S., Europe, Africa, the Middle East and Asia will grow at a compound annual rate of 9.2% over the next five years. This means that it will be worth a staggering $182.8 billion by the end of 2015, with the increasing drive to legalise online casino play likely to have a direct impact on this growth. If California and Pennyslvania are successful in pushing through legislation that legalises online gambling, this number could rise further in the next twelve months.
These figures clearly mark online gambling and casino game play as the way of the future, but despite this brands and developers are looking to evolve their platforms further as a way of achieving additional growth. One in way in which they will do this is by replicating a corporeal casino environment online, initially by building on live tournament game play and increasing the level of banter between players and dealers. With high resolution graphics and high quality audio performance also enhancing the mobile gaming experience, we can expect to see even more immersive titles released over the course of the next eighteen months.