Sportsbook Product Manager,
Which of your app features do you think attracts the most interest from punters?
What our customers want from a betting App most is speed, logical navigation and reliability. This is what attracts and keeps our customers. We pride ourselves in having the best possible service in these areas. We released a new iPad app last Christmas and these were the aspects that customers demanded more than anything else. There is nothing more frustrating that missing out on a bet because of a slow loading App or market.
How successful are push notifications in encouraging punters to place bets?
This whole area is really new and still in its infancy so it’s a bit early to say. Some customers love getting reminders about upcoming events. These customer may have gone and placed their bets without a push. Long term I would see push as us giving customers control over what information they receive. Giving customers the power to tailor their betting experience should enhance it.
How will your native application diverge/converge from your mobile offering in the future?
Native applications will allow us to offer a better user experience and perhaps be a small bit more innovative but the same product and offering needs to consistent throughout. Just because a customer doesn’t have our new iPad App shouldn’t exclude him from a quality experience.
During which sporting event did you witness the most downloads?
The housewife’s favourite. The Grand National continues to be the biggest event.
What is the most amount of money that someone has won from a Freebet? And what was the bet?
We had one customer place a free bet of 100 pound on a 5 leg accum during Cheltenham last year. He collected just over 6 figures. The legend Tony McCoy brought Alderwood home at 9/2 to seal the deal for him.
Do you think mobiles and tablets have influenced the growth of in-play betting?
For sure. Customers use mobile and tablet when watching all sorts of programs on TV. It is becoming more common than not. Various TV shows now even have their own hashtags.
What is the most popular in-play bet?
It is still Match betting in football. Correct score & first goalscorer are next after that.
Do people wager more money on mobile or desktop?
Mobile is taking over from desktop now. Betting patterns are not that different though. Our customers still use both though. It wouldn’t be that odd for a customer to place a bet on his desktop one day followed by his tablet and mobile the next. It is often a case of which is closest to them at a particular time
What is next for the Paddy Power iPad App?
Hard to say and hard to see! Things can change very fast. 4 years ago we didn’t even have an app. We do have some great ideas and projects underway. We want to continue to put customers at the centre of the experience.
With mobile technology constantly evolving, could you see your app featuring on any other new platforms? (i.e. wearable tech, console integration)
Similar to question 9, we are very keen to keep trying new things and pride ourselves in being at the front of the industry in this regard. We had voice betting in our world cup app and on a previous app you could scan a live game with your phone’s camera and get brought straight to the live betting page. Smart watches are very much on the way and we want to be at the forefront of not just what happens there but with other emerging areas.
Second screen betting is a huge phenomenon now. But how do you think sports spectating and betting could be integrated into one device in the future?
Very much depends on what a customer wants. Most customers wouldn’t be willing to sacrifice the quality experience from multiple different apps for a one stop shop app of lesser quality. Obviously there is a big correlation between social media and sports betting so there may be an opportunity there but the challenge is to integrate both well.
How popular do you think mobile betting is at live fixtures? Is this an area that will grow? What are the barriers to growth (Wi-Fi at sports stadia/Network coverage)
Major barriers are wifi access at the grounds. Looks to be improving but it will be a slow roll out. I do think mobile betting at live events will have a ceiling though. Missing out on a goal because you were checking the odds on the next goalscorer market is not an experience customers would chose to go through more than once. (speaking from personal experience!)
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As the betting industry moves with the times, in-play betting and the use of mobile apps is on the increase. With mobile technology progressing at breath-taking pace, we were keen to speak with leading online bookmakers to find out more about the use of mobile betting apps and what the future holds for mobile betting.
Paddy Power's tongue in cheek approach to betting and their focus on giving their customers regular money back specials has made them much loved among punters and they are one of the most successful outfits in the industry. The Irish based firm welcome new customers to enjoy their banter and a breathtaking array of betting products with one of the most generous sign up offers around and it's incredibly easy to claim.
Paddy Power's mobile betting app is available on multiple platforms including iOS for iPhone, iPad and iPod Touch as well as an Android betting app. All of the main features of their website have been neatly and logically arranged to enable quicker browsing and faster placement of bets with access to betting markets and account facilities anytime from almost anywhere. We hear and read from industry observers that advancements in mobile handsets, improvements in signal bandwidth and growth of wi-fi availability can only lead to increasing downloads of mobile betting apps as the service becomes ever more convenient.
Our friends at Paddy Power have been good enough to give up their valuable time to answer our questions on the subject of mobile betting. We wanted to hear from them directly, what it is that attracts punters to their app, how Paddy Power use the app to improve customer experience, which events and bets are most popular and what the future holds for this important market segment.
So here’s the Q & A, we’d like to say thanks to Paddy Power for their participation in the session and we hope the readers find it as eye-opening and informative as we have at Freebets.com.