The latest report on money back offers from leading online betting service Freebets.com revealed Stoke-based bet365 was rated Bookmaker of the Month for the second successive time and Paddy Power reclaimed the Money Back Offer of the Month which had been relinquished to Stan James in July.
The return of domestic football and two major race meetings, Glorious Goodwood and York Ebor Festival helped bet365 retain the award while the proliferation of Money Back Specials on football has seen Dublin-based layer Paddy Power dominate Money Back Offer of the Month since the inception of Freebets.com money back analysis.
Other events to inspire money back offers in August were Galway Festival, the Irish Greyhound Derby at Shelbourne Park, Rugby League’s Challenge Cup Final, US Open tennis and a selection of baseball, cricket, golf and rugby union offers – which meant there were money back offers available for most sports fans.
Surprisingly, in a bonanza month for sport, the number of unique money back offers was significantly lower than the same period last year but there was a healthy increase in total bookmaker offers as operators elected for generic offers applying to a broad selection of games. 888sport offers Hattrick Insurance, Eight Is Great and 88th Minute Special which are typical examples, three unique offers applying to every Premier League, La Liga and Champions League match.
Internet affiliate, Freebets.com produces its monthly report with analysis comparing money back offers presented on the website. The Bookmaker of the Month is determined by using an algorithm which gives a cumulative rating for 19 participating bookmakers.
The Top 10 Findings From Freebets.com August 2014 Money Back Offers Report
- bet365 ranked August 2014 Bookmaker of the Month ahead of William Hill (2nd) and Paddy Power (3rd).
- It’s the fifth time in the last 12 months that bet365 has ranked first in which time Paddy Power has been rated Bookmaker of the Month seven times.
- Paddy Power’s ‘Money Back if Sturridge Score Anytime’ (v Man City) is rated Money Back Offer Of The Month in August 2014.
- Ladbrokes ‘Money Back if 2nd to Dermot Weld Runner’ was the most likely free bet trigger in August 2014.
- Paddy Power provided most Unique Offers (11) ahead of Boylesports (8) and Betfair (6)
- Total Unique Offers in August fell from 97 to 67, year on year and by 10 on the previous month.
- William Hill ranked first for Total Bookmaker Offers (105) from Betfair (91) and Coral (83).
- Total Bookmaker Offers increased from 632 to 772 compared to the same period last year and rose by 205 on the total for July 2014 (567).
- Only Ladbrokes and William Hill offered mobile exclusive money back offers in August.
- Paddy Power total offers in August (55) fell by 28 compared to July (83) but it provided eight of the top ten unique Money Back Offers.
August 2014 Bookmaker Of The Month
bet365 took Bookmaker of the Month for the sixth time since monitoring began in May 2013 and for the third time in 2014. The privately-owned bookmaker is one of the largest gambling groups in the world and it maintains its position as one of the best for money back offers by virtue of a set of long standing promotions.
Offers qualifying to be classed ‘money back’ are its Bore Draw, Feature Race 4/1, Channel 4 4/1 and Sky Dogs 2/1 offers. Money back on football matches ending 0-0 applies to any match and bet365 has one of the biggest selection of football betting markets anywhere on the web covering a huge range of national leagues across the globe and providing free live streams for many.
There is no limit on stakes on Bore Draw refunds which are also credited as refundable cash, giving bet365’s version of 0-0 refunds the edge over competitors promoting similar money back offers.
William Hill was ranked second in the Bookmaker of the Month category; the UK’s biggest high street bookie also offers a standard suite of promotions which scores highly during the football season. Bore Draw, Goalscorer 2nd Chance and Acca Insurance means it will always rank high for total bookmaker offers but the £50 maximum free bet refund is the reason it falls short of surpassing bet365 in Bookmaker of the Month ratings.
There was a further drop in the number of bookmakers promoting ‘mobile exclusive’ money back offers. Ladbrokes offers a free bet to mobile customers backing a Channel 4 winner at 4/1 or more while William Hill give free bet refunds if backing the second in Channel 4 races. The promotions had no impact on bookmakers’ positions in August’s top ten rankings.
Money Back Offer Of The Month
Paddy Power occupies the first three places in the Top Ten Money Back Offers in August and eight of the top rated in all. The Irish layer rejoiced in the return of Premier League action with Pick Your Own Money Back Special, a choice of four refund options, and some generous Money Back Specials on live televised games.
Pick of the bunch was money back if Sturridge scored anytime for Liverpool against Manchester City. The England striker was a skinny price to find the net against the Premier League champions but in the end, it was an own goal that credited the Reds their only successful strike in a 3-1 defeat.
It wasn’t all football in August, Paddy Power gave Rugby punters the chance of taking out insurance on tryscorer bets on both codes. There was money back for a forward scoring a try in Rugby Championship games and money back on a choice of positions going over in the Challenge Cup final.
Boylesports offered money back on outright US Open tennis bets if Andy Murray won the last grand slam of the year while greyhound punters had the chance of picking up free bets on bet365 with its Sky Dogs 2/1, an offer good enough to be rated Money Back Offer of the Month on previous occasions.
Taking away the weighting for maximum refund value, the casual punter might be more interested in the table of Top Ten Money Back Offers rated by Chance. This provides details of the most likely refund triggers. Greyhound punters fared well in this table too, Coral appearing on the scene with money back on dogs beaten a length or less.
Top rated by chance was Ladbrokes’ Money Back if 2nd to a Dermot Weld runner at Galway Festival. Ireland’s most-winning trainer is always well represented at Galway and obliged with six winners at the meeting.
The total number of Bookmaker Offers available in August increased from 567 in the previous month to 772, the second highest total since monitoring began in May 2013 - the highest total to date was 780 in January 2014. It represents a year-on-year increase of over 20%.
The month on month increase can be safely contributed to the start of the domestic football season in the UK and the improvement on last year’s total has been helped by 888sport, Betway, Coral and Titanbet who are competing with more money back offers for their customers.
The number of Unique Offers decreased month on month from 77 to 67 and down from 97 in August 2013. It was a surprise to discover that August 2014 provided the least unique money back offers since Freebets.com introduced its monthly analysis, given the English football season traditionally marks an increase in bookmaker marketing and money back offers.
The start of the 2014/15 football season has seen a change in the way online bookmakers promote money back offers. For instance, at the start of last season Paddy Power offered 24 unique money back offers but only 11 unique offers at the start of this season. However, one offer alone (Pick Your Own Money Back) was available on 19 different games when the firm would usually select one different refund trigger per match.
Similarly, Coral offer Late Loser insurance, one unique offer applying to every Premier League game and 888sport has introduced two new offers this football season to add to its long standing 88th Minute Special and they are available for every Premier League, Champions League and La Liga match. By making the offers available for a wider range of games instead of live matches, bookmakers are offering more repeat promotions, resulting in less unique offers but greater availability of money back opportunities.
About The Analysis
www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees are not included.
‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in December was a refund offered on losing World Championship Darts Outright Winner bets if Phil Taylor won the tournament, i.e ‘Money Back if Phil Taylor Wins’.
The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers’ main websites which are available to both web and mobile customers. Retail offers are not included.
In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of events and range of markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.
DISCLAIMER – whilst every effort is taken to prepare detailed and accurate information, any third party relying on this information does so entirely at their own risk.