bet365 Takes Bookmaker Of The Month For Second Successive Month

Published: 16:03 30/12/2013

bet365 has been acclaimed Bookmaker Of The Month for the second consecutive time by when adjudged top rated bookmaker for Money Back Offers in December. The Stoke-on-Trent based online betting site took the award for the third time and is on course to match the achievement of Paddy Power who was top ranked for three successive months in August, September and November. revealed bet365 as Bookmaker Of The Month in the December report which was based on analysis of Money Back offers from leading online bookmakers. The UK sports betting service produces a monthly report with analysis comparing all Money Back offers presented on its website. The Bookmaker Of The Month is determined by an algorithm which gives a cumulative rating for 19 participating bookmakers.

The Top 10 Findings From December Money Back Offers Report

  • bet365 rank December Bookmaker Of The Month ahead of William Hill and Paddy Power
  • Paddy Power’s Money Back Special on Olivier Giroud to score against Manchester City is rated Money Back Offer Of The Month in December
  • Paddy Power provided seven of the Top Ten Money Back Offers in December, a record since analysis began in May 2013
  • Ladbroke’s Money Back If Phil Taylor won the World Darts Championship was the most likely free bet trigger in December
  • bet365 provided four Unique Offers (ranked co-7th) and 58 Total Offers (ranked 5th)
  • Total Bookmaker Offers fell from 732 in November to 681 in December, the third highest since records began in May 2013
  • Betway (118) promoted most Total Offers in December, followed by Betfair (92) and William Hill (83)
  • Unique Offers in December were the lowest to date, falling to 69 from 96 last month
  • Paddy Power (17) offered the most Unique Offers in December, 12 fewer than November
  • Number of bookmakers providing Mobile Exclusive Money Back offers fell from five to three (of 19 bookmakers surveyed)

December Bookmaker Of The Month

bet365 offer four promotions that qualify to be considered Money Back offers. Channel 4 4/1, Feature Race 4/1, Sky Dogs 2/1 and Bore Draw offers are available throughout the year and guarantee customers have the opportunity to avail themselves of a free bet every day of the year.

In the table of unique offers available from bookmakers, bet365 rank co-7th of those surveyed, an improvement on November when it ranked co-13th and an indication of the general decrease in the number of unique offers in December. The frequent availability of free bet offers, the range of markets and events which qualify for offers plus the maximum free bet values and the chances of the free bet trigger occurring have guaranteed bet365 rank highly every month. The giveaway value of the 4/1 free bets and Bore Draw are boosted in the algorithm by the additional weighting given to horse racing and football offers, the top two sports for bookmaker turnover in the UK.

bet365 provided 58 total offers in December (the sum of days on which customers could place a qualifying bet for the chance to receive a free bet). The top three rated in Bookmaker Of The Month remained unchanged from November with William Hill ranked second and Paddy Power in third.

Top 10 Money Back Bookmakers Web & Mobile Exclusive

1 bet365
2 william hill
3 paddy power
4 winner
5 betfred
6 betfair
7 stan james
8 betway
9 ladbrokes
10 betVictor

Four of the 19 featured bookmakers, Betway, Ladbrokes, Coral and William Hill offered mobile exclusive Money Back Specials – falling from five in November. The table below shows the rankings when Mobile Exclusive Money Back offers are removed.

Top Money Back Bookmakers Web

1 bet365
2 william hill
3 paddy power
4 winner
5 betfred
6 betfair
7 stan james
8 betway
9 betvictor
10 ladbrokes

The Mobile Exclusive table shows how bookmakers rank for Mobile Exclusive Money Back offers only.

Top Money Back Bookmakers Mobile Exclusive

1 betway
2 ladbrokes
3 coral
4 william hill
5 betfair

Money Back Offer Of The Month

Money Back Offer Of The Month is rated on the maximum refund value and the chance of a payout to determine the individual offer giving most value to punters. There are no weightings applied for event and market types and factors such as the number of events for which the offer is available are not taken into account.

Paddy Power has dominated this rating for much of the year and regained Money Back Offer Of The Month with its Money Back Special if Olivier Giroud scored for Arsenal against Manchester City. bet365 had held the title in October and November with it’s Sky Dogs 2/1 Free bet offer which was ranked second in December.

The relatively high maximum free bet value of £100 for these offers give Paddy Power and bet365 a big advantage over its competitors in this category.

December Top Ten Money Back Offers

1 paddy power football Money Back if Giroud scores anytime v Man City
2 bet365 greyhounds sky dogs 2/1
3 paddy power football Money back if Arsenal v Chelsea draw
4 paddy power football Money back if Chelsea v Liverpool draw
5 coral football If Suarez scores anytime v Tottenham
6 boylesports cricket Money Back if team capt top 1st inns run scorer
7 paddy power football Money Back if Rooney scores 1st or last v Tottenham
8 paddy power basketball If Point Scored In Last 10 Seconds In Live BT Sport Game
9 paddy power football Money Back if Wilshere scores anytime
10 paddy power football Money Back if Suarez scores last v Tottenham

The maximum free bet value of most Money Back offers varies between £25 and £50 which makes it almost impossible for some bookmakers to rank highly in the Money Back Offer Of The Month table. When ranked purely by the likelihood of losing bets meeting the free bet trigger, the table portrays a very different story, as shown below.

December Top Ten Money Back Offers by Chance

1 ladbrokes darts If Phil Taylor Wins World Darts Championship
2 coral football If Suarez scores anytime v Tottenham
3 betway football If Suarez scores anytime v Tottenham
4 betfred cricket If Mitchell Johnson takes 5 or more wickets
5 paddy power football Money Back if Giroud scores anytime v Man City
6 bet365 grayhounds Sky dogs 2/1
7 paddy power football Money back if Arsenal v Chelsea draw
8 paddy power football Money back if Chelsea v Liverpool draw
9 betfred darts Money Back if Taylor & Van Gerwen contest final
10 betway nfl Cashback if team lose by 3 points or less

General Findings

The number of unique Money Back offers fell to an all-time low of 69 in December after five relatively flat months when the number of unique offers ranged between 96 and 100. However this didn’t result in a dramatic reduction of total offers available each day thanks to Betway, Ladbrokes, 888sport, Stan James and Titanbet who increased the number and/or availability of Money Back offers in December. This helped offset the reduction of offers available with Paddy Power, Betfred and Boylesport and meant the Total Bookmaker offers dropped from 732 to 681, the third highest of the year.

Betway continued with the most prodigious Money Back offering of the month. The Malta-based online bookmaker provided seven different Money Back offers for five sports available for multiple events. They offered ongoing acca insurance on NHL and NBA/NFL games along with a Money Back Special if Miami Heat win the NBA Championship.

Betway also provide Money Back on every NBA game that goes to overtime and any Aviva Premiership, Heineken Cup or Amlin Cup rugby union match where a team loses by three points or less. Mobile customers receive exclusive Money Back offers on all Premier League football matches that end 0-0 and Acca Insurance on weekend football. Betway’s Total Offer count in December increased to 118 from 94. The bookie would have ranked much higher than 9th for Bookmaker Of The Month but for the lower weighting given to American sports due to the audience being predominantly from the UK.

Chart showing number of unique offers per month. With Dec having the least and May having the most.

Chart showing the total number of bookmaker offers per month. November has the most and May has the least.

About The Analysis conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees are not included.

‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in December was a refund offered on losing World Championship Darts Outright Winner bets if Phil Taylor won the tournament, i.e ‘Money Back if Phil Taylor Wins’.

The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers' main websites which are available to both web and mobile customers. Retail offers are not included.

In order to determine its Bookmaker of the Month for Money Back Offers, uses an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of events and range of markets which qualify for the offer. The team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.

Read about bet365 welcome offer and how to claim free bets and bonuses on bet365