bet365 Close 2014 Rated Best For Money Back Offers

Published: 16:02 31/12/2014

The curtain drew on 2014 with bet365 ranked best money back bookmaker for the second successive month according to the latest analysis from leading affiliate website Freebets.com.

The Stoke-based gambling operator was rated the Money Back Bookmaker of the Month for December and ranked first in the Top 10 Money Back Offers with its Sky Dogs 2/1 offer, mirroring its success of the previous month in both categories.

It is the eighth time bet365 has been the top rated bookmaker since Freebets.com introduced its analysis in May 2013 and inched a step closer to Paddy Power’s record of 11 successes. The Irish bookmaking giant had to settle for second place in a month when the total number of bookmaker offers fell slightly on November’s record-breaking figures.

Betfair dropped out of the top three at the expense of William Hill to leave the Money Back Bookmaker’s list in the hands of the triumvirate which has dominated the rankings for most of the past 12 months.

The report shows that Total Bookmaker Offers held up well with 1054 in December against the November record of 1085 while the number of Unique money back offers fell by almost 16% on the previous month’s figure.

 

The Top 10 Findings From Freebets.com December 2014 Money Back Offers Report

  1. bet365 ranked December 2014 Bookmaker of the Month, 2nd Paddy Power, 3rd William Hill.
  2. It’s the eighth time since analysis began that bet365 has been rated Bookmaker of the Month.
  3. bet365’s ‘Sky dogs 2/1’ is rated Money Back Offer of the Month.
  4. Sky Bet’s ‘Moneyback if Both Teams Score’ was the most likely free bet trigger.
  5. Betway provided most Unique Offers (13) ahead of Paddy Power (10) and Betfair with 9.
  6. Bookmakers provided a combined total of 86 Unique Offers in December, down 16 on the previous month.
  7. Betway ranked first for Total Bookmaker Offers (150) ahead of 888sport (128) with Betfair and Coral tied third (119).
  8. Bookmakers provided 1054 Total Bookmaker Offers, 31 short of November’s record and the second highest since monitoring began.
  9. Three bookmakers, Boylesports, Stan James and William Hill, each offered a mobile exclusive money back offer in December.

10.  Paddy Power provided four of the top five unique Money Back Offers.

December 2014 Bookmaker Of The Month

2014 saw steady growth in the number of money back offers available to customers of the 19 online betting sites monitored for Freebets.com analysis. The most consistent factor was the domination of Paddy Power and bet365 who rated top on eight and three occasions respectively and generally filled the first two spots in the Bookmaker of the Month rankings. Stan James was the only other online sportsbook to get in a blow when taking the honour in July.

bet365 finished the year by rating Bookmaker of the Month in November and December to add to its February award. Despite the increasing amount of offers, (record totals were established in October and November), bet365 was able to emerge as the top rated bookmaker for the last two months on the back of a staple suite of promotions that remained unaltered throughout 2014. When it comes to the number of unique offers, bet365 are nearer the bottom of the pile but Bore Draw, Channel 4/1, Feature Race 4/1 and Sky Dogs 2/1 are available on such a wide selection of events every week that they continue to keep the betting giant at the top end of the money back rankings.

Paddy Power dropped to fourth in November but climbed up to second place despite providing fewer unique money back specials in December. Ireland’s leading bookmaker continued to provide high value offers for a range of sports including boxing, cricket, darts and rugby in addition to the ubiquitous football offers.The curtain drew on 2014 with bet365 ranked best money back bookmaker for the second successive month according to the latest analysis from leading affiliate website Freebets.com.

The Stoke-based gambling operator was rated the Money Back Bookmaker of the Month for December and ranked first in the Top 10 Money Back Offers with its Sky Dogs 2/1 offer, mirroring its success of the previous month in both categories.

It is the eighth time bet365 has been the top rated bookmaker since Freebets.com introduced its analysis in May 2013 and inched a step closer to Paddy Power’s record of 11 successes. The Irish bookmaking giant had to settle for second place in a month when the total number of bookmaker offers fell slightly on November’s record-breaking figures.

Betfair dropped out of the top three at the expense of William Hill to leave the Money Back Bookmaker’s list in the hands of the triumvirate which has dominated the rankings for most of the past 12 months.

The report shows that Total Bookmaker Offers held up well with 1054 in December against the November record of 1085 while the number of Unique money back offers fell by almost 16% on the previous month’s figure.

 

The Top 10 Findings From Freebets.com December 2014 Money Back Offers Report

  1. bet365 ranked December 2014 Bookmaker of the Month, 2nd Paddy Power, 3rd William Hill.
  2. It’s the eighth time since analysis began that bet365 has been rated Bookmaker of the Month.
  3. bet365’s ‘Sky dogs 2/1’ is rated Money Back Offer of the Month.
  4. Sky Bet’s ‘Moneyback if Both Teams Score’ was the most likely free bet trigger.
  5. Betway provided most Unique Offers (13) ahead of Paddy Power (10) and Betfair with 9.
  6. Bookmakers provided a combined total of 86 Unique Offers in December, down 16 on the previous month.
  7. Betway ranked first for Total Bookmaker Offers (150) ahead of 888sport (128) with Betfair and Coral tied third (119).
  8. Bookmakers provided 1054 Total Bookmaker Offers, 31 short of November’s record and the second highest since monitoring began.
  9. Three bookmakers, Boylesports, Stan James and William Hill, each offered a mobile exclusive money back offer in December.

10.  Paddy Power provided four of the top five unique Money Back Offers.

December 2014 Bookmaker Of The Month

2014 saw steady growth in the number of money back offers available to customers of the 19 online betting sites monitored for Freebets.com analysis. The most consistent factor was the domination of Paddy Power and bet365 who rated top on eight and three occasions respectively and generally filled the first two spots in the Bookmaker of the Month rankings. Stan James was the only other online sportsbook to get in a blow when taking the honour in July.

bet365 finished the year by rating Bookmaker of the Month in November and December to add to its February award. Despite the increasing amount of offers, (record totals were established in October and November), bet365 was able to emerge as the top rated bookmaker for the last two months on the back of a staple suite of promotions that remained unaltered throughout 2014. When it comes to the number of unique offers, bet365 are nearer the bottom of the pile but Bore Draw, Channel 4/1, Feature Race 4/1 and Sky Dogs 2/1 are available on such a wide selection of events every week that they continue to keep the betting giant at the top end of the money back rankings.

Paddy Power dropped to fourth in November but climbed up to second place despite providing fewer unique money back specials in December. Ireland’s leading bookmaker continued to provide high value offers for a range of sports including boxing, cricket, darts and rugby in addition to the ubiquitous football offers.

 

Top 10 Money Back Bookmakers featured on Freebets.com in December 2014

Money Back Offer Of The Month

bet365 are a regular in the top 10 many back offers with its Sky dogs 2/1 offer and pulled off a second successive Money Back Offer of the Month with the promotion which is available on every live televised greyhound race.

Once again, Paddy Power had four money back specials in the top five but has had much better results in previous months, it boasted eight of the top ten offers in June. Their top rated offer in December was money back if Manchester United and Liverpool drew their Premier League clash on 14th December. It wasn’t to be as the Red Devils won 3-0 against their North West rivals. More generic offers like money back if a six is scored in the final over of any Big Bash T20 match, Pick Your Own Money Back and a refund if losing Champions Cup first tryscorers go on to score at any time in the game would all have provided free bets for Paddy Power customers.

Top 10 money back offers featured on Freebets.com in December 2014

Sky Bet has been making its presence felt in the latter half of the year and ranked highly for offers rated purely on the chance of the money back trigger occurring . Along with the likes of Ladbrokes and Betway, Sky Bet cap the majority of their free bet refunds at £25 and usually fare better in this table.

It took first and second place in the rankings for Money Back Offers by Chance in December with Money back if Both Teams Score (on the Liverpool v Arsenal match which ended 2-2) and Money Back if Manchester United beat Liverpool (which United won 3-0 as previously mentioned).

BetVictor had been offering fewer free bet refunds in favour of enhanced odds trebles and accumulators but came out of the woodwork with three very good money back offers in December. The Gibraltar-based online bookmaker hangs it hat on offering the best odds for Premier League football but ranked third by chance with Money Back if Manchester City Fail To Qualify (for Champions League knockout stage).

Top 10 money back offers rated by chance featured on Freebets.com in December 2014

General Findings

Total Bookmaker Offers is a count of each day there is a qualifying event for any Unique offer, so for example, 888sport’s Half Length Refund offer counts once for every day there is UK jumps racing. In December this offer counted as one Unique Offer and 28 Total Bookmaker Offers.

 

Monthly comparison of total bookmaker offers featured on Freebets.com in 2014

Online sports punters have been able to benefit from remarkable growth in the availability of money back offers in the second half of 2014. The year began with Total Bookmakers Offers amounting to 780 in January, fluctuating slightly below this figure until the start of the 2014-15 domestic football season. From August, the number of offers rose each month reaching record levels in September only to be beaten again in October and November.  

Although the figure fell in December, the total of 1054 is just 31 less than November’s all-time record and 35% higher than the figure at the beginning of the year.

An increase in football offers explains some of the growth, for instance 888sport promotes four different offers on Premier League, Champions League and La Liga games. With increased television coverage on US Sports which are also streamed live on bet365, Unibet and others, there has been an increase in the number of money back offers on NBA, NFL and NHL.

The pie chart shows which betting sites promoted most money back offers in December. Betway increased from 117 in November to provide the lion’s share with 150 ahead of 888sport with 128 while Betfair and Coral each recorded 119 offers.

Dec 14 money back offers by bookmaker featured on Freebets.com in December 2014

The number of Unique money back offers has not followed the same upward trend as the Total offers available. This is in some way due to bookmakers changing from event specific offers such as a one-off on the big Sunday football match to offers that remain available throughout the season like Coral’s Late Loser on every Premier League game.

There were 86 Unique money back offers in December which turns out to be the average monthly figure for 2014. March had the most Unique offers (103) with a flurry of promotional activity for Cheltenham Festival and there were two other occasions when Unique money back offers reached the magic ton, 100 in June and 102 in November.

Betway again led the way in December, providing 13 Unique offers followed by Paddy Power (10) and Betfair (9).

 

Monthly comparison of unique money back offers featured on Freebets.com in 2014

About The Analysis

www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees are not included.

‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in December was a refund offered on losing World Championship Darts Outright Winner bets if Phil Taylor won the tournament, i.e ‘Money Back if Phil Taylor Wins’.

The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers’ main websites which are available to both web and mobile customers. Retail offers are not included.

In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of events and range of markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.

DISCLAIMER – whilst every effort is taken to prepare detailed and accurate information, any third party relying on this information does so entirely at their own risk.

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