Online bookmaker bet365 made it a hat-trick in January when ranked best money back bookmaker for the third successive month in the latest analysis from leading affiliate website Freebets.com.
It was another double celebration for the Stoke-based operator which rated the Money Back Bookmaker of the Month for January and ranked first in the Top 10 Money Back Offers with its Sky Dogs 2/1 offer to mirror its success of the previous month in both categories.
It is the fifth time bet365 has been the top rated bookmaker in the past seven months and highlights the change of emphasis at Paddy Power who previously dominated both categories. bet365 has remained consistent with its ranged of offers ever since Freebets.com began monitoring money back offers featured on its website while the Irish bookie has experimented with different incentives and rewards for its customers.
The report shows Sky Bet offered the best money back offer rated by chance of the refund trigger occurring. The fact that bet365’s Sky Dogs 2/1 ranked third in the same table shows January featured fewer compelling, high likelihood money back offers compared to previous months. However, it wasn’t doom and gloom for value seeking punters as the number of unique offers available increased month on month and Total Bookmaker Offers reached an all-time high.
The Top 10 Findings From Freebets.com January 2015 Money Back Offers Report
- bet365 ranked January 2015 Bookmaker of the Month, 2nd Betfair, 3rd William Hill.
- It’s the ninth time since analysis began that bet365 has been rated Bookmaker of the Month and the fifth in the past seven months.
- bet365’s ‘Sky dogs 2/1’ is rated Money Back Offer of the Month for the third consecutive time.
- Sky Bet’s ‘Money back if favourite wins first Channel 4 race’ was the most likely free bet trigger.
- Paddy Power provided most Unique Offers (13) ahead of Betway (11) and Boylesports with 9.
- Bookmakers provided a combined total of 91 Unique Offers in January, up 5 on the previous month.
- Betfair (128) tied first for Total Bookmaker Offers with Betway ahead of Coral in third (121).
- Bookmakers provided 1102 Total Bookmaker Offers, an increase of 48 on the previous month and 17 more than November’s record to become the highest since monitoring began.
- Three bookmakers, Boylesports, Stan James and William Hill, each offered a mobile exclusive money back offer in January.
10. Paddy Power provided eight of the top ten unique Money Back Offers.
January 2015 Bookmaker Of The Month
bet365 emerged as Money Back Bookmaker of the Month without making a change to its portfolio of offers, which may appear surprising given it was a record month in terms of the number of money back offers available to punters each day.
Betfair were one of the successes in January, moving up to second place to record their highest ever finish. The Sportsbook is vigorously promoting enhanced odds offers in a drive for new player acquisitions and it’s encouraging to see existing customers have not been overlooked. Betfair introduced 3/1+ Special, a free bet for backing a winner at 3/1 or bigger, late in December and has continued with the offer throughout January. Football Cashback Extra and two football acca insurance offers ensure Betfair feature towards the top of the ratings most months while money back offers on the Big Bash (if a six was scored in final over) along with money back on PDC World Championship and Premier League Darts (if final check out 100+) contributed to their strong performance in January.
Like bet365, William Hill have been sticking rigidly to the same suite of offers and their Bore Draw, Goal Scorer Second Chance, Acca Insurance and Channel 4 Money Back if Second (mobile only) have been enough for a regular spot in the top three and they were ranked third again in January.
Paddy Power slipped down to fourth in the rankings and yet accounted for eight of the top 10 money back offers and provided most unique offers among the 19 monitored bookmakers. This is due to a reduction in the number of headline catching money back specials with high chance of occurring and also a shift towards rewarding winning customers with extra bonuses.
Money Back Offer Of The Month
bet365’s Sky dogs 2/1 offer pulled off a third successive Money Back Offer of the Month, the promotion is available on every live televised greyhound race and has been a regular in the top 10 rankings since monitoring began.
Paddy Power returned with eight of the top 10 places thanks to the addition of a few football match specific offers to complement its Pick Your Own Money Back offer. The Dublin-based bookie also provided money back on Rugby Union’s flagship club tournament, the European Champions Cup in addition to money back on Australian Open tennis matches and, staying down under, money back on Big Bash games if a six was hit in the final over.
Boylesports was the only other bookmaker to make an appearance in the top 10, its Cashback if Sharapova wins the Australian Open is noteworthy for offering refunds in cash, as opposed to free bets which is most prevalent these days.
When it comes to ranking offers on the chance of the refund trigger occurring, Sky Bet has come out on top every month since October 2014. The Leeds-based firm provides a money back offer on the first Channel 4 race every Saturday. Money back if the favourite wins is a frequent choice and was top rated in the table of Money Back Offers by Chance.
Greyhound offers on live Sky dogs took second and third place, bet365’s Sky Dogs 2/1 ranking ahead of Money Back if second beaten a length or less offered by Coral.
Titanbet made a rare appearance in the money back rankings with Treble Insurance on Australian Open tennis matches. The offer has since been extended to all tennis matches and the promise of a free bet if one leg of a treble loses should prove very popular with tennis punters.
The chart below shows an increasing trend in the number of Total Bookmaker offers and a new record was posted in January with 1102 money back offers available from 19 monitored bookmakers.
One of the reasons for the increase was the additional number of racing days in January compared to December because of the short Christmas break.
Much of the credit for the huge increase in money back offers since July 2014 goes to 888sport, Betfair, Betway and Coral who have shown a dramatic increase in this type of promotion. Trends took an upward curve from August and a comparison of Total Monthly Offers available between August and January on the four bookmaker websites makes for interesting reading. Betfair has increased from 69 to 129 in that period, Betway from 16 to 129, 888sport from 11 to 118 and Coral from 17 to 121. Football promotions have made a large contribution but so too have money back offers on NFL, NBA and golf which feature regularly on at least one if not all of the above betting sites.
The pie chart shows which betting sites promoted most money back offers in January. Betfair and Betway tied with 129 ahead of 888sport (121) and Coral (118).
William Hill (93), Paddy Power (91), Betfred (86) and Boylesports (86) all provided more Total Offers than Money Back Bookmaker of the Month bet365 (65) which goes to show the importance of maximum available refund. Maximum refunds can vary from £10 up to £100 or more and it is bet365 which consistently offers the biggest refunds on most of its offers.
The number of Unique money back offers fluctuated greatly throughout last year and rarely has much relevance to Total Bookmaker Offers. Paddy Power continues at the top of pile for the number of one-off money back specials while many of its competitors opt for more encompassing offers like Bore Draw refunds on all matches available on William Hill and bet365 or NBA games that go into overtime (888sport) and NHL games going to overtime (Betway).
There were 91 Unique money back offers in January which is above average (85) for the past 12 months and up by 5 on December’s total. Paddy Power provided 13 Unique offers to finish ahead of Betway (11) and Boylesports (9).
About The Analysis
www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees are not included.
‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in December was a refund offered on losing World Championship Darts Outright Winner bets if Phil Taylor won the tournament, i.e ‘Money Back if Phil Taylor Wins’.
The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers’ main websites which are available to both web and mobile customers. Retail offers are not included.
In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of events and range of markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.
DISCLAIMER – whilst every effort is taken to prepare detailed and accurate information, any third party relying on this information does so entirely at their own risk.