Published: 15:47 30/07/2013
bet365 is top rated Money Back bookmaker in July according to findings in www.freebets.com monthly analysis into which bookmakers provided the best value Money Back Offers. www.freebets.com compares Money Back Specials offered by 18 top bookmakers and produces a monthly report to help punters identify which bookmakers provide consistent value in the competitive online betting environment. The July report features the inclusion of moneyback offers offered solely on mobile platforms ie mobile phones and tablet devices.
Findings – July Bookmaker Of The Month
July showed the least number of Money Back offers promoted in the three months since analysis began, reflecting the relatively low-key period for core sports betting products like horse racing, football, golf and tennis. There were fewer top level events in those sports compared to the previous two months which featured racing classics, major football cup finals, golf majors and tennis grand slam finals – although the second week of Wimbledon fortnight took place in July. Analysis showed there were 97 unique Money Back offers promoted by the 18 online bookmakers monitored by www.freebets.com. bet365 is rated the Bookmaker Of The Month in July 2013 for providing punters with the best value Money Back offers. The online betting website featured a number of daily free bet offers on horse racing and all football matches which were able to position bet365 ahead of June bookmaker of the month, Paddy Power and William Hill, who came into contention courtesy of its mobile exclusive offers on football and Channel 4 racing. bet365 provided its customers with four unique offers, Bore Draw, Feature Race 4/1, Channel 4 4/1 and Sky Dogs 2/1. There were more football matches and races that qualified for the bet365 offers in July than June and allied to the reduction in the number offers and/or offer values promoted month on month by Paddy Power and Betway, allowed bet365 to overtake their competitors in the July ratings.
Money Back Offer Of The Month
Paddy Power gained its second successive accolade for www.freebets.com Money Back Offer Of The Month. The Money Back Special offered a cash refund on losing First Goalscorer, Last Goalscorer, Correct Score and Scorecast bets up £100 if Negredo scored against Sunderland in the Barclays Asian Cup game in Hong Kong. Manchester City’s new striker arrived with a prolific scoring record in Spain at both club and international level and was rated an even money chance to get off the mark for his new club. Betfred had the second and third highest rated offers, a refund on the Hungarian Grand Prix if the selected driver failed to finish and a refund if Leigh Halfpenny scored 16 points or more for the Lions against Australia.
Mobile Moneyback Offers
July was the first month in which www.freebets.com began to include mobile exclusive Money Back offers in its findings. William Hill, Betway, BetVictor and Boylesports offered Mobile Money Back promotions in July with William Hill and Betway providing wider reaching offers in comparison to BetVictor and Boylesports. William Hill promoted four offers; Money Back if Second in Channel 4 races, two football offers available on every game, Bore Draw and Goalscorer Second Chance plus Acca Insurance. Betway offered a relatively high value Money Back If 3 Goals Or More on all CONCACAF Gold Cup games which was available for 13 match days and 24 games during the month. BetVictor ran two Appy Days promotions which were each available for one race If Your Horse Finished Second to a named selection and Boylesports offered Money Back on three races If Your Horse Finished Second Beaten Up To A Neck.
Had July’s ratings not included Mobile Exclusive offers, Bet365 and Paddy Power would have remained first and second with Winner taking third and Ladbrokes and Betfair making the top five as William Hill and Betway would have been positioned significantly lower.
There were 97 unique offers promoted by the monitored bookmakers representing a decrease of 18 from the 115 offered in June and down by 37 on the 134 unique offers promoted on 17 websites monitored in May.
Paddy Power provided the most unique offers for the third consecutive month, promoting 19 during July which was seven more than its nearest competitor Betfred with 15 unique offers. In contrast with the trend at Paddy Power, BetVictor, Ladbrokes and Coral, who have all reduced the number of unique Money Back offers compared with June, Betfred increased the number of unique offers for the third month running. In May, Betfred promoted seven Money Back offers, increasing the number to 12 in June and trumped that amount by a further three in July. The analysis shows that many offers have a wide availability and qualify for events on a number of different days. For example bet365’s Feature Race 4/1 offer was available for races in 24 days of the month while Paddy Power’s Money Back if Second was available on six days, highlighting the variation in availability of some of the offers. www.freebets.com counted the number of different days on which punters could qualify for a refund on a new event to provide a metric for Total Bookmaker Offers and using this criteria, there were 505 offers available in July, of which 97 were unique.
The analysis shows the range of different sports on which bookmakers provide Money Back promotions. In July, five bookmakers (Betfred, Betfred, BetVictor, Ladbrokes and Paddy Power) tied by offering promotions seven different sports.
About The Analysis
www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The list of monitored bookmaker reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, William Hill and Winner. The analysis focused specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees were not included. ‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in July was a refund offered on losing Hungarian Grand Prix Outright Winner bets if Vettel wins the race. Eg ‘Money Back if Vettel Wins’. From 1st July 2013, the report includes analysis of mobile exclusive offers in addition to those promoted via bookmakers’ main websites which are available to both web and mobile customers. Retail offers were not included. In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com used an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value, the likelihood of the scenario to come true in addition to the number of events and markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.