The latest monthly report on money back offers from the leading online betting service Freebets.com rang a familiar message when Paddy Power was rated Bookmaker of the Month along with Money Back Offer of the Month in May 2014.
It was another walkover for Paddy Power who continues to rule the roost as king of money back offers and in May, Ireland’s number one bookie demonstrated its customers can enjoy a trademark Money Back Special no matter what sporting event is hitting the headlines.
The analysis of money back offers on Freebets.com revealed Paddy Power pulled off the ‘double’ for the third consecutive month, heading the rankings for both Bookmaker of the Month and Money Back Offer of the Month. Paddy Power boasted the top five individual money back offers and can boast eight of the top ten individual offers in May. Paddy’s top rated offer was the money back special ‘If a forward scored 1st Try in the Heineken Cup final’.
Internet affiliate, Freebets.com produces its monthly report with analysis comparing money back offers presented on the website. The Bookmaker of the Month is determined by using an algorithm which gives a cumulative rating for 19 participating bookmakers.
May marked the end of the domestic football season in England and across much of Europe which resulted in a reduction in the range of football offers compared to previous months. However the impact on money back offers was offset by the amount of big games taking place during the month. We had the FA Cup, Champions League and Europa League finals plus the richest club game in history, the Championship playoff between Queens Park Rangers and Derby County.
It was a month when other sports where able to share the spotlight with football, Rugby Union showcased the Aviva Premiership final and Heineken Cup final in May while the tennis clay court season drew to a close with the French Open grand slam event in Paris. The month ended with one of the biggest British boxing bouts for many a year with the much anticipated re-match between Carl Froche and George Groves on 31 May. It all added up to money back offers being available for a wide variety of sports and it was great to see punters getting the opportunity for some valuable insurance on sports other than football and racing.
With the World Cup in Brazil around the corner, a number of bookmakers introduced money back offers for the outright winners but these will be bundled into the rankings for June although punters were able to avail themselves of the offers released during May. Notable World Cup offers were launched by Coral, ‘money back if Brazil or Argentina win the World Cup’, and from Ladbrokes with ‘money back if Messi, Neymar, Ronaldo or Suarez finish World Cup Top Scorer’.
The Top 10 Findings From Freebets.com May 2014 Money Back Offers Report
- Paddy Power ranked May 2014 Bookmaker of the Month ahead of bet365 in second place and William Hill in third.
- Paddy Power has won the Bookmaker of the Month accolade eight times, bet365 has won it four times and Ladbrokes once since monitoring began in May 2013.
- Paddy Power was ranked first for the number of Unique Offers provided (20), Betfair and Betfred tied second with 13 each.
- Paddy Power ranked first for Total Offers (114), Betfair ranked second (100) ad William Hill third (80).
- Paddy Power’s ‘Money Back if any Premier League darts match ends in a draw’ is rated Money Back Offer Of The Month in May 2014.
- Ladbrokes ‘Money Back if Ronaldo scores at any time in Champions League final’ offer was the most likely free bet trigger in May 2014.
- Total Bookmaker Offers rose to 715 in May 2014 from 684 in April, the fourth highest recorded in 13 months of monitoring.
- Total Unique Offers in May 2014 increased to 93 from 84, which is about average (92.25) for the last 12 months.
- Betway, Ladbrokes and William Hill were the only bookmakers to promote a Money Back Offers exclusively for Mobile customers.
- May Top Ten Money Back Offers by Chance featured offers for seven different sports.
May 2014 Bookmaker Of The Month
Paddy Power won Bookmaker of the Month for the eighth time, once again providing the most Unique Offers and the highest Total Offers. It was responsible for eight of the top 10 individual money back offers in the Offer of the Month table for the third consecutive month and continues to dominate the money back arena.
Ladbrokes took the inaugural Bookmaker of the Month award in May 2013 but Paddy Power and bet365 have exchanged the accolade ever since. It was a familiar story 12 months down line with bet365 the closest challenger for Paddy Power’s mantle.
Paddy Power provided 114 Total Offers in May, an increase of 4 on the previous month. The volume was boosted by money back each day of the Giro d’Italia and the daily racing events ‘Money Back if your horse finishes 2nd or 3rd’ which was continued for a selected race throughout the month.
Only three of the 19 featured bookmakers, Betway, Ladbrokes and William Hill offered mobile exclusive Money Back Specials in May 2014. This is two less than April and could be a reflection of how widely mobile is used to access bookmakers sites. The vast majority of online betting sites can automatically detect mobile browsers and redirect to mobile optimized versions of their sites, It means the vast majority of offers are available to all customers, regardless of method used to remotely access their products.
The Mobile Exclusive table shows how bookmakers rank for Mobile Exclusive Money Back offers only.
Money Back Offer Of The Month
The table of Top Ten Money Back Offers shows a shift from the football offers we’ve been accustomed to over the winter months and money back specials on Rugby Union’s club showpiece events took the top two slots.
The top rated offer was money back if a forward scored the first try in the Heineken Cup final. This was a generous offer applying to seven tryscorer markets and punters had both forward packs to provide insurance. Refunds were made in cash up to a maximum of £100.
The money back offer of the month is determined by the maximum refund value and the likelihood of the refund criteria occurring. This loads the ranking in favour of bookmakers offering high maximum refunds. Most money back offers have a ceiling of £25 and £50 which is an appropriate amount for the recreational punter who will be interested in the following table showing money back offers ranked by the likelihood the trigger will occur.
Here we see Ladbrokes, Boylesports and Betfair take the top three slots
The total number of Bookmaker Offers available in May 2014 showed an increase on the previous, up from 684 to 715. This is well above the average number of offers (653) and the fourth highest since monitoring began in May 2013.
Paddy Power provided the most offers with 144, bolstered by three offers running for significant periods during May. Its ‘money back if your horse finishes 2nd or 3rd’ applies to one race every day. Paddy also provided money back on every stage of the Giro d’Italia if an Italian won the stage. The Indian Premier League was in full swing throughout the month and cricket punters received money back on any T20 match decided on the final ball.
Betfair continue to embrace money back offers since setting up its fixed odds sportsbook and ranked second for the total offers with 100. Customers receive acca insurance on Both Teams To Score and football Win/Draw/Win coupons every day and Betfair’s unrivalled Cashback Extra was available on televised football and rugby games. Cashback Extra is unique in it allows customers to choose their own cashback triggers from up to five different options.
The number of Unique offers available in May rose from the 84 to 93 which is the average over the past 13 months. One of the most distinctive features of betting with Paddy Power is the ‘Money Back Special’ and the company makes great efforts to stand out from the crowd with the sheer variety of offers available. The Irish bookie provided 20 totally unique money back offers and has yet to be outdone by any of its rivals on this metric.
Betfred and Betfair are the nearest competitors providing 13 unique offers each which shows the opposition still have some to go if they are to oust Paddy Power as the champion of the money back offers.
About The Analysis
www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees are not included.
‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in December was a refund offered on losing World Championship Darts Outright Winner bets if Phil Taylor won the tournament, i.e ‘Money Back if Phil Taylor Wins’.
The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers’ main websites which are available to both web and mobile customers. Retail offers are not included.
In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of events and range of markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.
DISCLAIMER – whilst every effort is taken to prepare detailed and accurate information, any third party relying on this information does so entirely at their own risk.