Paddy Power Claims Third Consecutive Bookmaker Of The Month

Published: 15:59 30/10/2013

Paddy Power upheld its reputation for pioneering Money Back Specials by winning Bookmaker Of The Month for Money Back Offers in October at www.freebets.com. The Irish online bookmaker was highest rated for the third consecutive month by Freebets.com, one of the UK’s leading internet sports betting services dedicated to providing punters with information about the best bookmaker offers.

Freebets.com produces a monthly report which analyses Money Back offers from leading online bookmakers. The report is designed to be a helpful tool for sports bettors looking to identify which bookmakers offer the best added value via the ‘insurance’ of Money Back offers. The analysis was provided by comparing all Money Back offers presented on Freebets.com website and the Bookmaker Of The Month is determined by an algorithm which gives a cumulative rating to 19 participating bookmakers.

Findings – October Bookmaker Of The Month

October witnessed a fall in the number of Total Bookmaker Offers after the peaks of August and September but Paddy Power continued to provide its customers with high value Money Back Specials. The diversity of offers remains unparalleled with the Dublin-based firm providing 32 unique special offers on eight different sports.

The Champions League group stages continued with matchdays two and three being played in October when Paddy Power capitalised with a flurry of valuable Money Back Specials, five of which occupy half of October’s Top Ten Money Back Offers table.

Paddy Power has taken the Bookmaker Of The Month rating four times in the six months Freebets.com has been providing its analysis. The key to the bookmaker’s success is the high offer value of up to £100 refund compared to £25 and £50 maximum typically available from its main competitors and the relatively high likelihood of the Money Back scenario occurring.

As in September, bet365 ranked second with a selection of Money Back offers on horse racing, football and greyhound racing while William Hill’s Money Back football offers, Acca Insurance, Bore Draw and Goalscorer Second chance scored highly in the ratings to help the UK’s leading bookmaker take third place.

Top 10 Money Back Bookmakers

Web & Mobile Exclusive
1 paddy power
2 bet365
3 william hill
4 betfair
5 betfred
6 winner
7 stan james
8 ladbrokes
9 betway
10 betvictor

Three of the 19 featured bookmakers, Ladbrokes, Betway and William Hill, offered mobile exclusive Money Back Specials. The table below shows no change in the rankings when Mobile Exclusive are removed.

Top Money Back Bookmakers

Web
1 paddy power
2 bet365
3 william hill
4 betfair
5 betfred
6 winner
7 stan james
8 ladbrokes
9 betway
10 betvictor

The Mobile Exclusive table shows how bookmakers rank for Mobile Exclusive Money Back offers only.

Top Money Back Bookmakers

Mobile Exclusive
1 Ladbrokes
2 betway
3 william hill

Four Reasons Why Paddy Power Money Back Specials Rate October Bookmaker Of Month

  • Maximum refunds of £100 are among the highest available online
  • Money Back triggers have a relatively high likelihood of occurring with more than 10% of offers having between 20-25% chance of happening.
  • Paddy Power offered 71 Total Offers in the month, third highest behind William Hill (93) and Betfair (90).
  • Paddy Power had five of the top ten individual Money Back offers in October

Money Back Offer Of The Month

bet365 wrested Money Back Offer Of The Month from Paddy Power who had won accolade for four consecutive months between June and September. It is deemed to be the individual offer giving most value to punters, rated on the maximum refund value and the chance of a payout. Factors such as the number of events for which the offer is available are not taken into account and there are no weightings applied for event and market types.

bet365’s Sky Dogs 2/1 offer was top rated in October, the offer provides punters with a free bet up to £100 for backing any winner at odds of 2/1 or more on greyhound races broadcast live on Sky Sports channels. Betway offered a Money Back Special for El Classico on 26th October featuring the rivalry between Barcelona’s Lionel Messi and Cristiano Ronaldo of Real Madrid. The Malta-based online bookmaker refunded bets on the match for either player scoring more than the other. Paddy Power took third place for its Money Back Special if Celtic scored first in their Champions League group game against Barcelona on 1st October.

General Findings

The number of unique Money Back offers rose slightly in October to 100, an increase of three on the two previous months, and continued a fairly static trend since the start of the football season. There was a decline in the Total Bookmakers Offers which fell from 693 in September to 605 in October.

The main reason for the drop in Total Offers was the decision by William Hill and Ladbrokes to limit their mobile exclusive offers providing Money Back on selections that finish second in any UK horse race. The offers had been available every day but were changed after 6th October from when they were made available for Channel 4 races on Saturdays only. Ladbrokes also stopped providing its What A Finish offer for horses beaten a neck or less in a feature meeting every day.

The Top 5 Findings For October Money Back Offers

  • Total Bookmaker Offers fell from 632 in September to 605 in October
  • William Hill (93) promoted most Total Offers in October, down 18 on the previous month.
  • Ladbrokes Total Offers fell from 105 in September to less than half that amount (52) in October.
  • Paddy Power (32) offered the most Unique Offers in October
  • Total of 100 Unique Offers were the highest since June 2013, while the trend for the last three months has remained relatively flat.

About The Analysis

www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees are not included.

‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in October was a refund offered on losing World Grand Prix Darts Outright Winner bets if Michael Van Gerwen won the tournament, i.e ‘Money Back if Van Gerwen Wins’.

The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers’ main websites which are available to both web and mobile customers. Retail offers are not included.

In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of events and range of markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.

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