A new report from PriceWaterhouseCoopers (PwC) ahead of this summer’s Football World Cup suggests that in-play betting might prove to be the tournament’s most lasting impact on the betting industry across Europe.
PWC undertook a poll of 2000 consumers and found that 5% bet reguarly and will continue to do so during the World Cup but an additional 7% who do not normally bet said that they will have a bet during the World Cup .
According to the survey the majority of those gamblers will bet online with 53% confirming this as opposed to 39% who will use betting shops to place their bets .
Bookmakers in the UK will be looking at the World Cup as an excellent opportunity to recruit new players and many will lure new customers with FREE BET offers that allow customers to benefit from some excellent introductory concessions .
According to Alex Hoye, chief executive at digital marketing agency Latitude "laptop loungers" now are an important segment of the market and more likely to place bets in running whilst watching the game from their sofas .
The World Cup features 34 matches spread over a month and the PWC poll suggests that 80% of UK consumers would watch the games from home .
Despite injury worries for a number of key players including Wayne Rooney , England remain solid third favourites for the tournament behind Spain and Brazil at a general 11/2 .
Many firms have seen money for Argentina recently and they can still be backed at a best priced 10/1 with Boylesports