Following Spains narrow victory over the Netherlands in Sunday's World Cup Final , UK Bookmakers have started the process of reconciling their figures and adding up how much the Offers and promotions have cost.
Bet365 have a standard offer of cashback on certain markets if the game ends 0-0 and spokesman Steve Freeth revealed " We had to give back £750 000 for our 90 minute concession on 0-0" . He continued with good news for punters "Overall we gave back around £2M on the bore-draw concession which ran throughout the finals and will continue for every match we bet on next season"
Leading Irish layer Paddy Power confirmed they refunded £500 000 following the 0-0 result in the final at 90 minutes whilst Blue Square and Stan James also offered cashback specials on the 0-0 scoreline .
Independent bookie Stan James was particuarly hard hit after offering cashback on all outright bets if Spain won the 2010 World Cup . Their spokesman Charlie McCann tried to put a brave face on it but said "we have given away a substantial six figure sum in terms of free bets .
All offers and promotions which can save punters thousands of pounds are reguarly highlighted on www.freebets.com the best source of free betting information on the internet .
All bookmakers however have generally agreed that the 2010 World Cup was a winning one overall and turnover was generally ahead of expectation .
This morning betting minnow betinternet announced to the stock market that it had "a significantly higher than expected turnover for the World Cup with very favourable margins, particularly during the early group stages. "
The old adage that the bookmaker always wins still stands but there are a large number of punters out there who don't lose because they use all of the offers and promotions at their disposal .