William Hill think that the X Factor 2010 is shaping up to be the closest contest in the history of the programme with at least ten genuine contestants.
"We are seeing bets for ten or eleven of the big contestants and we expect this years show to be the closest in its history," said Hill's spokesman Rupert Adams.
In latest betting Cher Lloyd is 3/1 favourite with 888Sport whilst New Direction can be backed at odds of 11/2 with Paddy Power and William Hill .
Interestingly Katie Waissel is available at 20/1 with 888Sport but is only 12/1 with other bookmakers . Do they know something ! .
Many bookmakers offer free bets to new customers on registration .