Betting on the X Factor 2010 winner was shaken up after a brilliant performance by Matt Cardle at the end of Saturday's show .
Matt is now 3/1 favourite with William Hill and spokesman Rupert Adams confirmed ,"Punters are piling on Matt and they will be painting the town red should he win the X Factor ."
Previous favourite Cher Lloyd has been booted out to 5/1 whilst Hill's also report a wave of money for Gamu Nhengu and she has had her odds cut from 12/1 to 5/1.
Paddy Power are still top price about Katie Waissel at 14/1 .
Many bookmakers are currently offering free bets to new customers and William Hill offer a easy to collect £25 FREE BET for all new accounts .