With 2010 featuring the World Cup from South Africa it has been particularly lucrative for regular value seekers who have been inundated with generous free bet offers from the old enemy .
Many of the really good free bets are launched around the time of the main sporting events of the year with the Cheltenham Festival in March the usual starting point .
The William Hill Cheltenham free bet offer was certainly a contender for free bet of the year , a free £60 bet requiring only a £20 stake and the £30 free bet for the World Cup from Hills was of course also incredibly popular .
UK bookmaker Blue Square enjoyed a very successful World Cup courtesy of their innovative £66 free bet offer which was amazingly successful and superbly marketed online and offline .
Another hugely popular free bet introduced for the 2010 World cup was the £20 no lose bet from 888Sport . This particular introductory offer has proved so successful for 888Sport that they decided to keep it as their default offer and it is still available now .
However the best free bet offer was available every day all through the year and is still available now and that of course is the £200 available in free bets for all new customers from UK based bookmaker Bet365 .
Bet365 are an incredible success story with over two million customers worldwide and one of the key reasons for their success is the consistency of delivering easy to claim , worthwhile customer focused offers .
If you have not already got a Bet365 account , it could make a great Xmas .