Author: Graham Tower
Published: 16:11 09/08/2013
Leading bookmaker Coral has announced the launch of "Football Jackpot" a unique pool bet which will give its customers a chance to become an instant millionaire for a £1 stake.
Ground breaking Football Jackpot will launch on Saturday and run every weekend throughout the 2013/14 football season. Coral customers can place their Football Jackpot bets via coupons available in Coral’s 1800 shops, or online at coral.co.uk or via Coral’s mobile app.
Each week Coral will provide the Football Jackpot coupon which will contain 15 football matches and customers will be asked to predict either a home win, draw or away win for a £1 stake. The first sole winner of Football Jackpot is guaranteed by Coral to win £1million, and there are also consolation prizes for customers who narrowly miss out. Customers who correctly predict 13 or 14 results will receive a consolation cash payment and depending on the size of the pool and the number of consolation winners, consolation payout could run into tens of thousands of pounds. Customers will also have the flexibility of either choosing a lucky dip or making their own selections.
Simon Clare, PR Director of Coral comments, “This is an historic day as we are the first British bookmaker on the high street to ever offer our own “football pool bet” and one with the potential to create millionaires.”
Clare continues, “We are confident Football Jackpot will become a huge success and are investing a seven figure sum to launch and promote this exciting new bet on TV and in print advertising over the coming weeks and months. Football has a huge and growing following in Britain and by offering football fans a simple, Lottery-style, ‘small-stake big-win’ product we hope to attract thousands of new customers to our shops and online, as well as giving existing football punters a new and fun betting opportunity to try and win a life-changing sum of money”
The first match on the coupon will be at 3pm Saturday 17th August with the final game being the Monday night Premier League fixture on 19th August between Manchester City and Newcastle United. The structure of weekend fixtures means Coral will be able to tell if it has customers in with a chance of scooping the jackpot and will look to create interest via social media and in its chain of retail betting shops.
Clare adds, “The beauty of the Football Jackpot is that we will always know going into the last game every Monday or Sunday whether we have a customer in with a chance of becoming a millionaire and what results they need, enabling us to promote the thrill and excitement of the bet as it happens through social media and CoralTV in Coral betting shops”
The Football Jackpot win pool will rollover if there is no winner, and Coral predicts that there will be occasions during the season where customers will be in with a chance of winning well in excess of £1m.
Football Jackpot will be advertised on all the main TV channels from Saturday 10th August with a simple message to say you can "win a million". Coral have also partnered with The Sun newspaper featuring expert punditry from Terry Venable and the Football Jackpot coupon will be inserted in The Sun, The Daily Star, The Express, The Mirror and The Daily Record as well as additional activity within a selection of these newspapers.