Author: Tony MacDonald
Published: 16:04 06/01/2014
The Masters snooker tournament begins next week and Asian bookmaker Dafabet have been announced as the sponsor of one of the sport's most prestigious tournaments.
Dafabet are a big online betting operator in Asia which is broadening its market to Europe and replacing established firm Betfair as the sponsor of The Masters will increase their exposure in the UK. Snooker also has huge interest in Asia, making this deal potentially massive for Dafabet across their entire customer base.
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Alexandra Palace has just hosted a fantastic Darts tournament and is the venue for the Dafabet Masters, which runs from January 12th to 19th and features the top sixteen snooker players in the world. Defending champion Mark Selby will be up against the likes of World Champion Ronnie O'Sullivan, world number one Neil Robertson, Ding Junhui, Judd Trump, and John Higgins among others.
World Snooker chairman Barry Hearn said: "We are delighted to bring Dafabet on board as title sponsor for what is one of the highlights of the sporting calendar. The Masters has such a special feel to it because it's an elite field and the tournament has a rich history going back to 1975.
“I'm looking forward to experiencing the incredible atmosphere at Alexandra Palace and working alongside the Dafabet team at this outstanding event.”
The Masters will be televised on live BBC in the UK and broadcast live in 68 countries worldwide, with an additional 7 countries able to view highlights of the action.
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