UEFA Lands Cash Bonanza
Although the European Super League plans were ill-fated at best and tragic at worst, the very public nature of their proposal, is one that still leaves a bitter taste in the mouth today and with most of the gang of 12 returning with their tails between their legs, some clubs still hope for a higher power within European football.
However, for those who were previously clinging on to the desires of a European Super League, such a threat to the traditional structures of continental club football, may well have diminished once and for all.
Because with the news that UEFA have put pen to paper on a new marketing deal – one to coincide with the next cycle of the Champions League competition from 2024, the likes of Inter Milan and Liverpool are set to unlock another round of riches.
With a deal worth as much as £12.7bn being inked by European Clubs’ Association chairman Nasser al-Khelaifi, it will mean an increase of 40% on the current income that is generated from broadcasting.
Of course, not all that money will find itself directly in the pockets of PSG and their European counterparts, but it will only serve to make the very richest clubs on the continent, even richer than they were before.
With the Champions League set to expand to 36 clubs in 2024 – which was another move to try and ward off the threat of a pirate setup being launched, TEAM Marketing and Relevent Sports have once again won the marketing tender for the competition.
While the promise of more money to those who compete in the competition, will also be of interest to the final three clubs who still consider the prospect of a European Super League a viable one and with this deal in place, it may be enough for Real Madrid, Barcelona, and Juventus to finally see the errors of their ways.
Not to mention with the deal being inked just before the return of this season’s competition, it will only thrust the Champions League back into the spotlight and with Manchester City the current favourites to lift the trophy at odds of 11/4, many will wonder if this is finally the Etihad outfit’s year.