188Bet have added Everton to the growing list of Premier League Clubs with whom they are the official betting partner .
Last season the Isle of Man licensed bookmaker was the official betting partner for Liverpool , Chelsea , Aston Villa , Bolton and Wigan .
Although financial details were not released, the latest deal is believed to be worth as much as a seven figure sum annually to the Merseyside club, although not quite as much as Liverpool receive from the gaming company.
188Bet, which markets itself as the world’s leading in-play betting specialist originates from the far east and many of it’s customers are based in Asia . The popularity of the Premier League in Asia and the credibility by association for 188bet is the main commercial logic behind the raft of deals .
Andy Scott, chief executive of 188Bet, said: “Everton Football Club is another fantastic addition to our valuable portfolio of partnerships with Premier League football clubs".
Robert Elstone, chief executive of Everton,was equally pleased and added: “We are delighted to become the latest member of the 188Bet family of Premier League football Clubs.
However the prospect of one bookmaker controlling the betting rights for a large number of Premier League Clubs must be a concern for the Premier League and it would be no suprise if a limit were introduced in the near future .
The www.188Bet.com betting site is relatively easy to use and concentrates largely on football and does not for example offer odds on UK horseracing . 188Bet offer a £25 Free Bet for all new customers who place an initial bet of £25 .