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Sweden Are The Bookies New Eurovision Favourites


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Sweden has shot to the head of the Eurovision Song Contest betting. The country – six times previous winners of the show – has yet to declare its song or artist. But Betfair’s Exchange customers are betting 1.08 that the winner of the country’s ongoing Melodifestivalen show will be Loreen. If successful, her prize will be a ticket to Liverpool to represent her country in May.

At 39, Loreen is relatively old for a Eurovision Song Contest contender. But the artist is a certified winner and gave Sweden its fifth Eurovision title in 2012 with her song, Euphoria.

Her 2023 Eurovision contender is called Tattoo, and when performing the song in last weekend’s Melodifestivalen, it was accompanied by a striking stage show that was reminiscent of Kate Bush’s Wuthering Heights.

Punters clearly love the song and accompanying performance. Heaps of bets saw Sweden pass long-term favourites, Ukraine last week. The country, which is drawn to perform in the second half of the first Eurovision semi-final on May 9th now trades at best odds of 11/8 with BetVictor.

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Eurovision Odds

Eurovision 2023

Sweden are the new favourites to win Eurovision in Liverpool

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At 11/8 a £10 bet would return £23.75

Eurovision 2023

May 13, 2023

8:00 pm GMT


Finland’s Performer Has an Audience

One country that did confirm its Eurovision entry last week was Finland. The progressive country with 800 miles of border with Russia and a young and attractive Prime Minister has plenty going for it outside of its Eurovision song.

That song is ‘Cha Cha Cha’ performed by 29-year-old male rapper Käärijä. It has been described as mindlessly repetitive – but that is probably paying it too much of a compliment!

Prices for Finland – also scheduled to perform in the second half of the second semi-final – range between 5/2 and 9/2. It appears very short based on musical prowess, but Käärijä is clearly in touch with his female side, and, with an overt performance, he could connect with the notoriously strong LGBT audience to gain a lot of viewer votes.


Eight Dark Horses as Deadline Approaches

At the weekend Moldova, Iceland, the Netherlands, and Serbia announced the songs that will represent the nations.

That will leave only Portugal, Azerbaijan, Switzerland, Armenia, Australia, Georgia, Germany and the UK as countries without a declared song and artist.


Eurovision 2023 Betting Odds

  • 11/8 Sweden
  • 9/2 Finland
  • 5/1 Ukraine
  • 14/1 United Kingdom
  • 16/1 Norway
  • 30/1 Czech Republic
  • 33/1 Israel
  • 40/1 Spain
  • 50/1 France
  • 55/1 Italy
  • 66/1 Georgia
  • 80/1 Armenia
  • 100/1+ the rest

* Eurovision 2023 odds correct at the time of writing. Subject to changes.