Top 20 World Football Teams On Twitter

Football clubs are typical of other big businesses using Twitter to stay in touch with customers, listening to their feedback and providing information about products and services

Every big business is on Twitter these days staying in touch with customers, listening to their feedback and providing information about products and services. Back in September I looked at how Premier League football clubs had embraced social media with a league table based on the number of followers for each official twitter account.

With football being a global game and most popular with sports bettors, it seemed a good idea to see how the top Premier League clubs stacked up against their counterparts in Europe and in South America where match attendances and football fanaticism are famously high.

When we published our Premier League table of Twitter followers, Arsenal led the way with over 4.5 million and nearly two months later their following has increased to 4.8 million. The Gunners remain number one in the UK ahead of Chelsea and Manchester United and rank third in the global picture.

While it will come as no surprise for many to see Real Madrid and Barcelona top of the twitter pile, the gap in number of followers is quite staggering in relation to the rest. There’s not a lot to choose between the Spanish giants, Real Madrid have 13.6 million followers compared to Barca’s 13.2 million, but they are streets ahead other football teams on social media and almost 3 times as popular on Twitter as the third ranked club.

Five Premier League clubs make the top 20 world football table of Twitter followers, Liverpool and Manchester City joining the aforementioned English clubs. There are no other Spanish teams in the top 20 but European clubs dominate the table taking 14 of the slots. Turkish clubs Galatasaray (5th) and Fenerbache (7th) rank higher than more successful footballing sides like AC Milan (10th), Bayern Munich (15th), Juventus (17th) and Dortmund (18th)

Brazil leads the way in South America. Despite having lower average match attendances and less global TV exposure than the bigger European clubs, Brazil has one of the biggest number of twitter users in the world and has four football clubs in the top 20, Corinthians (9th), Flamengo (12th), Sao Paulo (13th) and Palmeiras (17th).

CD Guadalajara (16th) and CF America (20th) represent Mexico’s top division meaning there is no place in the top 20 for any of the Argentine clubs. The big sides in Argentina’s Primera Division, River Plate and Boca Juniors rank 28th and 25th respectively with last season’s runners up Boca Juniors amassing just 1.1 million followers on Twitter.

While average match attendances in Argentina are higher than both Brazil and Mexico, the rankings in the top 20 world football table of Twitter followers more likely reflects Argentina’s lower population count and fewer internet/twitter users. Brazil has a population of around 400 million with over 4% of global Twitter users and Mexico has over 120 million population and 3% of global Twitter users. Argentina on the other hand has a population around 41.5 million and makes up around 2.6% of Twitter users.*

Top 20 World Football Table of Twitter Followers**

1 Real Madrid   13,626,825
2 Barcelona      13,269,021
3 Arsenal            4,836,104
4 Chelsea           4,703,527
5 Galatasaray     4,478,930
6 Manc’ster Utd  3,827,915
7 Fenerbahçe    3,672,601
8 Liverpool         3,503,100
9 Corinthians      2,499,365
10 AC Milan       2,289,106
11 Manchester C 2,124,900
12 Flamengo      2,097,196
13 São Paulo     1,822,438
14 PSG              1,727,414
15 B Munich       1,661,076
16 Guadalajara   1,651,984
17 Juventus        1,498,340
18 B Dortmund   1,358,435
19 Palmeiras      1,319,079
20 CF América   1,295,171

*2013 figures from PeerReach
** Accurate at 22 Nov 2014 

Real Madrid head the table of top 20 world footbal