Major European bookmaker Unibet have re-launched in the UK with a new look website and an advertising campaign featuring armchair ambassadors, Sir Ian Botham, Goran Ivanisevic and Gavin Hastings.
With no big international football tournament this summer, much of the betting in the UK will focus around Cricket, Tennis and Rugby and Unibet have landed a trio of experts in their respective fields.
Sir Ian Botham or ‘Beefy’ as he is affectionately known by his fans is generally regarded as one of England’s best ever all-rounders. The former England Test team captain achieved fourteen centuries and 383 wickets in test cricket and is currently a commentator for the sport.
Goran Ivanisevic is a former World No. 2 tennis player who is best known for being the only player to win the Wimbledon Championships as a wildcard entry. Also a runner-up on three occasions at Wimbledon, Ivanisevic is a respected pundit and brings with him a wealth of tennis knowledge.
Gavin Hastings is regarded as one of Scotland’s best ever rugby players. Known as ‘Big Gav,’ he was a central figure in Scotland’s 1990 Grand Slam success and as a former World Cup captain has in depth experience and unparalleled understanding of Rugby.
Watch out for Unibet’s new analysts in the coming weeks as they roll out their £3m marketing campaign called ‘Summer of Sport’ which will focus on thier new ambassador’s sports in television adverts and print media.
To help with the campaign, Unibet have increased their cricket and rugby products by 50% and will provide punters with an exceptional tennis service. They will also be providing their UK customers with regular money-back incentives as well as a live streaming sports service, full details of which can be found here.
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An example of a Unibet money-back incentive is their 0-0 Inurance. During the 2012/13 Champions League, if any game anded 0-0 Unibet refunded losing First Goalscorer, Last Goalscorer, Correct Score and Half-time/Full-time bets.
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