William Hill yesterday revealed impressive figures for the first half of 2012 on the back of a boost from the Euro 2012 football tournament.
The William Hill online operation produced particuarly impressive figures helping to value the bookmaker business in excess of £2 billion.The William Hill online operation is run in conjunction with Playtech( an Israeli based software firm ,listed on the London Stock Exchange)and this area of the business showed spectacular growth with a 33% increase in turnover.Playtech own 29% of William Hill online but William Hill have the right to buyback this share from next year.
Whilst online betting is still the growth market William Hill retail also performed ahead of City expectations and Hills are still opening around 10-20 new shops per year.
The main driver for growth within William Hill online is now mobile betting with over 40 000 new mobile accounts opened in the period and active users of the William Hill app now surpassing those accessing William Hill via mobile web.
Chairman Ralph Topping is expecting continued growth commenting:”Mobile gaming is in it’s infancy and we’re focusing aggressively on that sector.” To put this in context gross win from mobile increased 485% for William Hill in the six months and it has much further to go with mobile expected to exceed online betting within a few years.
The London 2012 Olympics may give William Hill online a further boost with many new customers attracted to open a new account,claim a £25 Free Bet and bet on new and original betting markets from the comfort of their own homes.