The Best Online Bookmakers in the UK - July 2024

Check out our in-depth reviews & latest sign-up offers for the best bookmakers in the UK. If you are only looking for the newest UK bookies - visit our new betting sites page.

The Top 10 Betting Sites UK

If you are looking for the very best betting sites, then here are the top names to consider.

Betting SiteBest Site ForWelcome Offer
BetfredExcellence with horse racingBet £10 get £50 in free bets
Paddy PowerFootball specials and bet buildersBet £10 get £50 in Bet Builder Bets
BetfairPromotions and free betsBet £10 get £50 in Bet Builder Bets
bet365Biggest betting platformBet £10 get £30 in free bets
BetMGMExisting customer offersBet £10 get £60 in free bets
UnibetMobile betting platformMoney back as bonus up to £40 if first bet loses + £10 casino bonus
BetwayCompetitive odds£30 matched free bet if your acca loses + 100 free spins
10BetDiverse sports to bet on100% matched up to £50
CopybetFootball marketsBet £10 get £50 in free bets
William HillOdds boostsBet £10 get £30 in free bets

Best UK Betting Sites

SpreadEx logo


Bet £10 Get £40 in Free Bets

Betfred logo


Bet £10, Get £50 in Free Bets

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KWIFF logo


Bet £10 Get a £30 Surprise Bet

Betano logo


Bet £10, Get £30 in Free Bets

Fafabet logo


Get up to £50 in Free Bets + £20 Casino Bonus

Midnite logo


Bet £10 Get £20 + 50 Free Spins

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bet365 logo


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Tote logo


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Copybet logo


Bet £10 Get £50 in Free Bets

William Hill Sports logo

William Hill Sports

Bet £10, Get £30 in Free Bets

Parimatch UK logo

Parimatch UK

Bet £10, Get £30 in Bonuses

Jeffbet logo


Bet £10 and Get a £30 Free Bet

10Bet logo


Get 100% up to £50

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Sporting Index logo

Sporting Index

Bet £10, Get £20 in Free Bets

Livescore Bet logo

Livescore Bet

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Paddy Power logo

Paddy Power

Bet £10 on Football, Get £50 in Free Bet Builder Bets

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Betfair logo


Bet £10 and Get £50 in Free Bets

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Betway logo


£30 Matched Free Bet if your Acca loses + 100 Free Spins

BzeeBet logo


Bet £10 and Get a £10 Free Bet

Magic Red logo

Magic Red

Bet £10, Get £10 + 10 Extra Spins

BetUK logo


Bet £10, Get £30 in Free Bets

Neptune Play logo

Neptune Play

Bet £10 & Get a £10 Free Bet + 10 Bonus Spins on Book of Dead

BetVictor logo


Bet £10 on Football, Get £40 in Free Bets

Rhino Bet logo

Rhino Bet

Bet £25, Get a £10 Free Bet

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HeySpin logo


Bet £15, Get £15 in Free Bets

BetMGM logo


Bet £10, Get £60 in Free Bets

talkSPORT BET logo


Bet £10, Get £30 in Free Bets

Hollywoodbets logo


Up to £30 Back as Free Bets + 20 Free Spins

SBK logo


Bet £10, Get £30 in Free Bets

Netbet logo


Bet £5 on Any Bet Builder, Get a £10 Free Bet

LuckLand logo


Bet £15 and Get £10 in Free Bets

21LuckyBet logo


Bet £20 and Get A £40 Free Bet

Unibet Sports logo

Unibet Sports

Money Back as bonus up to £40 if your first bet loses + £10 Casino Bonus

Leovegas UK logo

Leovegas UK

Up to £100 Extra Winnings on your first bet (Mobile Only)

Smarkets logo


Trade with 0% Commission at Smarkets for 60 Days

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Grosvenor logo


Double the Odds - Any Bet, Any Odds

Spinzwin logo


Bet £10 Get £20 Free Bets

The Online Casino logo

The Online Casino

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Betrino logo


Deposit £10 And Get £10 Free Bet

Ruby Bet logo

Ruby Bet

Bet £10 Get £20 Free Bets + 30 Free Spins on Starburst

Betdaq logo


0% Commission on all sports for 100 days!

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Virgin Bet logo

Virgin Bet

Bet £10, Get £20 in Free Bets

Sportingbet UK logo

Sportingbet UK

Up to £50 in Free Bets, Odds Boost Token, 20 Free Spins & £10 Casino Bonus

Best Betting Site This Week: Betfred

With a whole host of sport coming up over the next week or so, darts, snooker, golf, cricket and of course, the Olympics, it pays to have a very well rounded betting site on your side, and one that offers a welcome offer which can be used across any sport.

This is why we have picked out Betfred as our betting site of the week, and with their new summer welcome offer, it’s a great time to sign up.

They’re offering new players £50 in free bets when they sign up and place a £10 qualifying bet, which means you’ve got plenty of free bets to get you started on the site.


Bet £10, Get £50 in Free Bets

Claim Offer

How We Select The Best Online Bookmakers

When looking out for a new bookie to bet with, everyone has their list of wants and nice-to-haves. We select our favourite bookmakers by reviewing them against the following benchmarks:

  • Licensing: We ensure the betting site is licensed and regulated by a reputable gambling authority, such as the UK Gambling Commission.
  • Security: Online security is essential, so we look for betting sites with SSL encryption to protect your personal and financial information.
  • Payment Methods: We ensure the betting site offers payment methods that are convenient for you, such as debit cards and e-wallets.
  • Betting Odds: We want to provide value for our followers, so we only recommend betting sites that provide competitive betting odds.
  • Betting Markets: Any betting site we recommend provides a wide range of markets, including the sports and events in which punters are interested.
  • Features: Useful extras such as live-streaming, in-play betting & bet builders can help separate the best from the rest.
  • Bonuses & Promotions: Here at Freebets, we work with some of the biggest names in the betting industry to bring you unique betting bonuses and promotions.
  • Customer Support: We look for betting sites that provide good customer support, ideally via 24/7 Live Chat, to answer your queries and resolve any issues.

We work with many brands on the site, but not all, and this is because we look at the brands and make sure they pass our test, before reviewing them and putting them onto our site.

This is an important step for us, because we want to be known as a brand that won’t just work with everyone, we only work with brands that we are happy to recommend, and satisfied that they are going to offer a good service to players. Of course, some are better than others, but minimum requirements need to be met.

Firstly, we look at the safety of our players, the most important part, and ensure that all brands we work with are licensed and regulated by the UK Gambling Commission. By having a license, they’ve demonstrated their ability to keep you and your funds safe to the organisation in charge of gambling in the UK.

Next up we take a look at the service they offer. Bare minimum requirements we look out for include the number of sports and markets on offer, competitive odds, in play betting, types of bet accepted and more, as we try to showcase only brands that offer enough for customers, regardless of the sports they love.

Of course, a big part of our work is done around offers and free bets. We want brands to have free bets available to new customers as a minimum requirement, while others such as existing customer offers and money back deals are all seen as added extras on top, which separates the very best brands from the rest.

By putting all of this together, we build up a picture of what we need to see from a brand, in order for them to be placed on our website. When that is confirmed, and we are happy, then we will begin to work with the brand, and showcase what they have available to our readers.

Top UK Betting Sites
Best Betting Site for In-Play Bettingbet365
Best Betting Site for OffersCopyBet
Best Betting Site for Enhanced OddsBetfair
Best Betting Site for Frequent PromotionsBetfred
Best Betting Site for OddsPaddy Power

The Best Online Bookmakers for:


Club football is slowly returning and this week sees the Champions League, Europa League and Europa Conference League all in action.

Pre season friendlies have started for many smaller sides, while others are slowly working their way back and heading towards the August start date for the new season.

There’s also some Olympic football to look forward to, which begins next Wednesday.

Horse Racing

This week in horse racing is a fairly quiet one, though we do have some nice action at the very end of the week.

On Saturday, the Super Sprint at Newbury and Summer Plate at Market Rasen headline the day, while on the same day in Ireland, we have the Irish Oaks at The Curragh.

As ever, we will have tips throughout the week from resident experts Alan Kelly and Charlie McCann, who will mark your card where needed.


Fresh off the back of Wimbledon, the ATP Tour moves on this week.

We have a split, with decent events in two countries, the Hamburg Open and the Swedish Open provide the action for those looking to continue tennis fever after the flagship event in the UK.


With the growth of short format cricket around the world, there are plenty of cricket betting opportunities on matches and competitions throughout the year, domestically and internationally, so gone are the days where you would only have a few betting opportunities per year.

Right now we are heading towards the end of the T20 Cricket World Cup, offering great betting choices for players, and as we approach the final stages, get set for some wonderful games of cricket.

From county cricket to the IPL to the Ashes series, there’s something for everyone, and the service on offer from William Hill takes care of that, with some great odds boosts, and a wide range of markets to choose from as you bet.


Both rugby union and rugby league are popular in the UK. Check our rugby betting offers on all major rugby events, from the Super League to the Six Nations.

The current sponsors of the Super League are Betfred, and they offer some of the most competitive odds on all the action, plus some excellent ongoing rugby league promotions. They also cater for union fans, with strong odds when it comes to international and domestic games.


With golf being televised almost every week of the year, there is no shortage of golf betting opportunities for punters. We cover the biggest events on the calendar, and our golf betting experts provide their best bets and players to watch out for.

The leading golf betting promotion is extra places, with some bookmakers offering up to 10 places for each-way betting on the big tournaments. So, if you’ve got an each-way golf fancy, check out the Paddy Power new customer offer, they regularly offer enhanced place terms on the PGA, DP World, Tour, and LIV golf.

The Top 10 Betting Sites in the UK Reviewed

Check out our mini reviews of the top 10 betting sites below, where we give a brief overview of the top sites in the UK.

Betfred: Excellence with Horse Racing

Betfred are widely recognised as the best bookmaker for promotions, with Betfred founder Fred Done quoted as saying he “knows exactly what punters want”.

Betfred have a great reputation as being one of the best sports betting sites when it comes to promotions.

What’s great, and really makes their service stand out, is the further offers for existing customers that you can use after you’ve signed up and taken the welcome promotion.

Paddy Power: Football Specials and Bet Builders

Paddy Power is synonymous with making betting fun, with humorous ad campaigns, alongside being recognised as one of the best bookies for Horse Racing.

When the big events come around, Paddy Power offer regular enhanced odds offers for players, so you can get even more value with these events.

From football to horse racing and many other sports, these enhanced odds will be available ahead of the big action.

Betfair: Promotions and Free Bets

Betfair is one of the biggest names in the business, with it’s hugely popular Exchange and Sportsbook.

Of all the websites for sports betting, Betfair have one of the very biggest services on offer. Their choice is excellent, with a huge range of betting markets available for all sports.

So if it’s size and variation you want from your betting, Betfair could make a great partner for you.

bet365: Biggest Betting Platform

bet365 is well known for it’s diverse betting markets, impressive in-play betting, user-friendly platform, famous bet builders, alongside generous Free Bets.

Known for being one of the best online betting sites, Bet365 places a huge element of their service on the in play section of their site. Here they offer everything a punter needs, from a wide choice of sports, excellent betting markets, quick updates, and great streaming coverage, so you can watch the game unfold.

One of the biggest names in the industry, built on offering quality, bet365 tick all boxes for a lot of punters.

BetMGM: Existing Customer Offers

Big in the US, and over here to now crack the UK market, BetMGM have put together a list of sponsorship deals and ambassadors to get their name out.

With a very strong welcome offer, and further existing customer offers, they are great for those looking to source the biggest deal.

After success in the USA, BetMGM are already making big strides in the UK, and plenty of players are joining them on the ride.

Unibet: Mobile Betting Platform

Always seen as a strong name in the industry, and one offering an excellent mobile platform, which is of course where more and more people are now heading to bet.

With simple and easy to use menus, clearly labelled markets and betting options, this is the perfect mobile app to get started.

They’ve spent a long time in the industry, a long time in the UK market, and have a service that showcases that to players.

Betway: Competitive Odds

Betway are another long standing company in the UK market, and have a reputation for offering a complete gambling platform, as they also offer high quality casino gaming.

When it comes to sports, they offer highly competitive odds, and are usually either offering the best on the market, or close to it, as they look to give the best value to players in that way.

So if it’s the best odds you want, then Betway may be the brand for you.

10Bet: Diverse Sports to Bet On

If it’s a diverse sportsbook, without a real leading sport and instead, offering strong coverage across a number of different sports and events, then 10Bet offer that to their UK players.

Of course, they cover the main events, but dive deeper, with sports coverage strong elsewhere, really rounding off their service.

If you don’t want to stick with just one sport, then 10Bet can give you multiple options on their platform, all covered in depth.

Copybet: Football Markets

Copybet have come onto the UK market with a diverse sportsbook, but there is no doubt that football betting is the main part of their service, and what they want to pride themselves on.

With plenty of leagues and competitions covered, and many ways to bet, including a range of specials and enhancements to choose from.

If it’s football you’re looking for, then the action packed football part of the Copybet site is going to tick plenty of your boxes.

William Hill: Odds Boosts

A big name high street brand in the UK, William Hill have been associated with the UK betting industry for decades.

They’ve taken their platform forward by offering an excellent online service, and as part of that, regular odds boosts to try and give customers the best possible value.

So whether you want to boost your own selections, or take advantage of special site boosts, they’ve got you covered.

Loyalty Bonuses

Bookies don’t just offer sign-up deals, football betting bonus codes and promotions to new customers – they also keep their existing customers happy with different loyalty bonuses and promotions.

From free-to-play, free bets, and money-back specials, the best gambling sites, including Betfred and Virgin Bet, keep their customers feeling rewarded and coming back for more.

Regulation & Licensing of Bookmakers In The UK

Gambling laws in the UK provide some of the world’s most stringent legislation and protections. Gambling licences are in place to protect not only punters from unlicensed operators but also bookmakers and betting operators.

The UK Gambling Commission licences all UK online bookies and all members of other key organisations, prioritising punter and operator safety.

These organisations include the ‘European Sports Security Association’, GamCare (a leading national provider of information, advice, support and free counselling for the prevention and treatment of problem gambling) and IBAS (an authoritative, independent third-party with adjudication for customers who have an unresolved dispute with their UK bookmaker).

Fair & Safe Betting Sites

As with any online transaction, finding a fair and secure website is paramount for betting. The betting sites we recommend are fully licensed and regulated to operate in the UK, with many holding a UK Gambling Commission license.

With safe betting sites, you can focus on enjoying your gambling and not worrying about your funds and whether you are being given a fair deal.

Responsible Gambling

UK bookmakers are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction - these include:

  • Setting limits on how much money people can deposit and bet
  • Offering self-exclusion tools that allow people to take a break from gambling
  • Providing information about gambling addiction and how to get help

If you are concerned about gambling, contact the National Gambling Helpline on 0808 8020 133.

Here are some additional tips for responsible gambling:

  • Only gamble with money that you can afford to lose
  • Set limits on how much time you spend gambling
  • Take regular breaks from betting
  • Be aware of the signs of gambling addiction
  • If you are concerned about your gambling, seek help


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Are online bookmakers legal in the UK?

Yes, online bookmakers are legal in the UK, provided you are 18 or over.

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Can I place a bet at a bookie in person and track it online?

Unfortunately, as far as we know, there aren’t any bookmakers who offer this service as of yet. However, some high street bookmakers allow punters to withdraw their winnings from an online bet in their shop, most often through a membership card style system.

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Do online bookies have a mobile app?

All the leading UK online bookmakers have a mobile app for punters to download.

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How do online bookmakers calculate odds?

As bookmakers try to determine the probability or the odds of a given outcome, a range of factors in real-time, such as news and injuries, can shift these odds on one particular outcome over time.

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Which online bookies offer cash out?

Many leading UK bookmakers offer cash-out, allowing you to bank some profit if your bet is winning or to reduce your potential losses if it is not.

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Do any betting sites accept PayPal?

Yes, a limited number of betting sites will accept PayPal - check out the payment methods for each brand to find out where you can bet with PayPal.

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What betting sites do Irish lotto?

The Irish lottery has become a staple on many betting sites, all accepting various bets on the twice-weekly draw.

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Can betting sites ban you for winning too much?

Bookmakers can place restrictions on accounts as they wish, but this rarely affects regular punters.

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What betting site has the best odds?

No one site has the best odds all the time - the best betting value is found by shopping around for each event you are betting on.

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Do all betting sites need verification?

The process may vary slightly between brands, but you must prove who you are with various ID checks.

Best UK Free Bets


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Virgin Bet

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Bet £10 Get £40 in Free Bets

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