What is BetFinder?

The Power of a Trading Team

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Powered by OpticOdds and Claude, BetFinder evens the odds between you and the traders.

Analysing over a million live odds per second across every major sportsbook, BetFinder allows you to harness the power of Artificial Intelligence to find and build smarter bets all in one place.

Build your best World Cup bets this summer with BetFinder.

New to BetFinder? Read our step-by-step guide

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How to Use BetFinder

+ FAQ’s

BetFinder is designed to help you discover, build, and manage Bet Builders and single bets across multiple sportsbooks.

Add your selections straight into your betslip and share your singles, Acca’s and Bet Builders with your friends.

Example betslip with a Bet Builder and a single bet

Key capabilities:

Accumulator Construction

Build Bet Builders with 2+ legs from a single fixture, or combine legs across multiple games into an accumulator.

AI Chat Assistant

Ask the AI for accumulator suggestions, hedge ideas, and betting strategies using natural conversation.

Cross-Sportsbook Pricing

Compare real-time odds from major sportsbooks and jump directly to place your bet.

Skills

Apply specialised AI modes like ‘/acca’ (accumulator), ‘/bb’ (Bet Builder), ‘/value_bets’ (Value betting) to get targeted mode analysis. For example, “/bb give me a 5 fold bet builder for England vs Croatia with combined odds no lower than 5/1.”

SPORTSBOOKS & ODDS

BetFinder aggregates real-time odds from multiple sportsbooks so you can compare prices and place bets where you get the best value.

SUPPORTED SPORTSBOOKS

SportsbookAbbreviationNotes
bet365B365Full Bet Builder support
BetMGMMGMFull Bet Builder support
partypokerPPFull Bet Builder support
SportingbetSBFull Bet Builder support
bwinBWNFull Bet Builder support

HOW ODDS ARE DISPLAYED

BetFinder uses fractional odds format by default, but you can change this to Decimal or American.

  • Odds-against (e.g., 9/2) - For every £2 you stake, you win £9 profit. A 9/2 accumulator pays £450 profit on a £100 stake.
  • Odds-on (e.g., 2/5) - Shorter than evens, for strong favourites. A 2/5 selection means you stake £5 to win £2 profit (£40 profit on a £100 stake).

LEGS AVAILABLE

When you build an accumulator, not every sportsbook may support all of your selected legs. BetFinder shows this as a fraction:

  • "3/3" - The sportsbook supports all 3 legs in your accumulator.
  • "2/3" - The sportsbook supports 2 out of 3 legs. You can still place the bet, but one leg won't be included.
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Switch between sportsbooks in the betslip to find the best odds and the most legs available for your accumulator.

BET WIN

The "Bet Win" amount shows your estimated net profit from a £100 stake. This is calculated from the combined accumulator odds at the selected sportsbook.

PLACING A BET

BetFinder does not process wagers directly. When you tap Bet Now, you are redirected to the selected sportsbook's app or website with your bet selections pre-filled. You complete the wager there.

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Always verify your selections and stake amount on the sportsbook before confirming your bet.

ALL MARKETS

The All Markets tab (also called "All Bets") lets you manually browse every available betting market for your selected fixture. Use this when you want full control over your accumulator legs.

THREE-STEP SELECTION

Building a bet follows a simple 3-step flow:

  1. 1.Select Bet Type - Choose a category like Match Result, Handicap, Total, or Player Markets.
  2. 2.Select Market - Pick the specific market within that category (e.g., "Total Goals", "Player Shots").
  3. 3.Select Outcome - Choose your pick (e.g., "Over 2.5", "Under 2.5").

On desktop (wide screens), all three steps are shown side by side for faster browsing. On mobile, you step through them one at a time.

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You must select a fixture from the Games panel before you can browse All Markets.

Use the search bar at the top of the All Markets tab to quickly find specific markets, teams, or outcomes:

  • Type at least 3 characters to start searching.
  • Results load as you scroll.
  • Tap any result to add it directly to your betslip.

BUILDING A BET BUILDER

To build a Bet Builder from All Markets:

  1. 1.Select a fixture from the Games panel.
  2. 2.Switch to the All Markets tab.
  3. 3.Browse or search for your first leg and tap to select it.
  4. 4.Repeat for additional legs from the same game.
  5. 5.Your betslip will automatically group legs from the same fixture as a Bet Builder.

BUILDING A MULTI-GAME ACCUMULATOR

To combine legs from different games:

  1. 1.Select a fixture and add one or more legs.
  2. 2.Go back to Games and select a different fixture.
  3. 3.Add legs from the new fixture.
  4. 4.Your betslip will show each fixture's legs separately, with combined accumulator odds across all selections.
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Not all leg combinations are supported by every sportsbook. Check the "Legs Available" count in your betslip to see which sportsbooks can price your full accumulator.

BETSLIP

The Betslip is where your selected legs come together as an accumulator. It shows real-time odds from multiple sportsbooks and lets you jump directly to place your wager.

BETSLIP LAYOUT

Your betslip organises legs into two types:

  • Bet Builder - Two or more legs from the same fixture are grouped into a single card with combined odds.
  • Single Legs - Individual legs from different fixtures are shown as separate cards.

Each leg card shows:

  • Team logos and abbreviations.
  • Market name (e.g., "Match Result", "Total Goals").
  • Your selected outcome (e.g., "Over 2.5").
  • Current odds from the selected sportsbook.

SPORTSBOOK SELECTOR

At the top of the betslip, a horizontal carousel shows all supported sportsbooks. Tap any sportsbook to switch and see updated odds.

For each sportsbook you can see:

  • Logo and abbreviation.
  • Legs available (e.g., "3/3" means all your legs are supported).
  • Total accumulator odds.
  • Bet Win - Estimated profit from a £100 stake.
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Compare odds across sportsbooks before placing your bet. Even small differences in odds can significantly affect your payout.

REMOVING LEGS

To remove a leg from your betslip, tap the X button on the leg card. The betslip updates immediately with recalculated odds.

PLACING YOUR BET

Once you are happy with your selections:

  1. 1.Choose the sportsbook with the best odds or most legs available.
  2. 2.Tap Bet Now.
  3. 3.You will be redirected to the sportsbook's app or website with your selections pre-filled.
  4. 4.Confirm your stake and place the bet on the sportsbook.
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BetFinder does not handle wagers directly. Always review your bet on the sportsbook before confirming.

WHAT ARE SKILLS?

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Example image of AI chat widget

Example image of AI chat widget

Skills are predefined AI chat "modes" you can quickly apply to your prompt.

Each Skill has:

  • Tag – a short command you apply in chat (for example: /acca).
  • Description – how this Skill will transform the AI's response.
  • Full name – what the Skill does in human language.

When you turn on a Skill, the AI adjusts the response format, level of detail, and logic to match that specific task.

LIST OF AVAILABLE SKILLS

Full nameTagDescription
Accumulator/accaBuild an accumulator
Bet Builder/bbBuild a bet builder
Stats Analysis/stats_analysisAnalyse trends and statistics for teams and players
Grade/gradeGrade and evaluate betting selections
Value Bets/value_betsFind value bets with positive Expected Value
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You can assign them directly in the chat using "/..." form or pick in the skill carousel below it.
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Only one active skill can be applied at a time.

HOW TO APPLY A SKILL IN CHAT

There are two main ways to use Skills with the AI chat:

  1. 1.Via tag in the input field:
  • Start your message with the Skill tag (for example: /acca).
  • Type your request after the tag.
  • Send the message and the AI will respond using that Skill's logic.
  1. 2.Example:
  • /bb Build a bet builder for tonight's Arsenal vs. Chelsea game with focus on goalscorers and cards.
  1. 3.Via Skill picker in the UI
  • Open the Skill carousel / picker under the chat input.
  • Click on the Skill you want to use (for example: "Accumulator").
  • The selected Skill becomes active for your next message.
  • Type your question and send as usual.

When a Skill is active, it is applied only to the next message you send.

SWITCHING AND DEACTIVATING SKILLS

  • Only one Skill can be active at a time.
  • To switch Skills, simply select another Skill from the carousel or start your next message with a different tag (for example, switch from /acca to /value_bets).
  • If you send a message without any Skill selected, the AI will respond in its default "general" mode.

BEST PRACTICES AND EXAMPLES

Use Skills whenever you have a specific betting task in mind. For example:

  • Use /acca when you want a multi-leg accumulator idea based on upcoming games.
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Example image of using the Tag popup

Example image of using the Tag popup

WHAT ARE TAGS?

Tags are league and fixture selections that filter and contextualise the AI chat responses. When you select a league or a specific game, it appears as a small grey pill above the chat input. The AI uses these tags to focus its suggestions on the leagues and games you care about.

There are two types of tags:

  • League tags - A selected sports league (e.g., "FIFA - World Cup", "Premier League", "Champions League").
  • Fixture tags - A selected individual matchup (e.g., "ENG v CRO").
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Tags are different from Skills. Skills change how the AI responds (format and strategy). Tags change what the AI responds about (which leagues and games).

HOW TO ADD TAGS

  1. 1.Make sure you are in Chat mode (not Builder mode).
  2. 2.Open the Games panel on the left (or the Games tab on mobile).
  3. 3.Tap a league to add it as a tag.
  4. 4.Optionally, tap a specific fixture within that league to narrow the context further.

Your selected tags appear as grey pills above the chat input field. You can add multiple leagues and fixtures at the same time.

HOW TO REMOVE TAGS

  • Tap the X button on any individual tag to remove it.
  • When you have 3 or more tags selected, a Clear all button appears to remove all tags at once.

HOW TAGS AFFECT AI RESPONSES

When you send a message with tags active, the AI narrows its focus:

  • With a league tag - The AI limits its suggestions and analysis to games within that league.
  • With a fixture tag - The AI focuses specifically on that matchup, providing more detailed and relevant accumulator ideas.
  • With multiple tags - The AI considers all selected leagues and fixtures.
  • Without any tags - The AI responds broadly across all available sports and games.

Tags are also sent along with your message, so when you scroll back through chat history you can see which leagues and fixtures were selected for each message.

TAGS AND SUGGESTIONS

When you have tags selected, the chat welcome screen adapts its quick suggestions:

  • For each selected league you will see suggestions like "Next Premier League game".
  • For each selected fixture you will see suggestions like "Hot ENG v CRO odds".

These context-aware suggestions make it faster to start a conversation about the games you are interested in.

TAGS ARE PER CONVERSATION

Each chat conversation maintains its own set of tags. When you switch between chat tabs, the tag selections update to match that conversation. Starting a new chat begins with no tags selected.

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Combine tags with Skills for the most targeted results. For example, select a fixture tag and use the `/bb` skill to get a Bet Builder built specifically for that game.