Professional Background
James is an editorial executive leader with more than 15 years of global experience working across the Sports, iGaming and Broadcasting industries. As Director of Sports for FreeBets.com, James oversees the strategy, operation, brand and team.
Prior to joining FreeBets.com, James served as the Head of Editorial Content at bet365, before moving to Yolo Group as their Global Head of Content & SEO. In these leadership roles, James was responsible for creating, building and developing high-performing content marketing departments across editorial, SEO, social media, video production and community.
He has worked across 25+ countries, markets and languages, and has a deep understanding of quality storytelling - ensuring our readers are consistently served helpful, valuable and engaging information.
His career began in journalism and broadcasting at ITV News & Sport, where he spent almost a decade working in a variety of senior positions across live television and digital content.
James is also a member of the iGaming Leader Mastermind.
James leverages deep journalism roots and global market expertise to deliver highly authoritative, expert-led content that focuses on audience value and editorial integrity.
James’ Coverage:
Gambling.com Group hires former bet365 Head as Director of Sports
Former bet365 Editorial Chief move to Yolo Group as Global Head of Content & SEO
bet365 names new Head of Editorial Content