Ladbrokes logo Ladbrokes VISIT

Join Ladbrokes to receive up to $250 first bet match with over 9000 markets and dedicated Australian gambling products from one of the biggest names in the sports betting industry.

Online Bookmaker Ladbrokes launched a new Australian website in September 2013 to bring years of experience in the gambling industry to Australian punters with a wide range of betting options across an extensive variety of national and international markets.

Ladbrokes is one of the two largest betting companies in the United Kingdom and has over 2,700 retail betting shops in the UK, Belgium, Ireland and Spain with offices in Sydney, Melbourne and Brisbane. Ladbrokes is official betting partner to eight FA Premier League clubs providing betting facilities in the stadia and also at nine UK racecourses, including Ascot. With its Head Office in London, Ladbrokes PLC is quoted on the London Stock Exchange and is a member of the FTSE 250.

Ladbroke's business began in 1886 when it was established by Messrs Schwind and Pendleton as commission agents for horses trained at Ladbroke Hall in Worcestershire. The name Ladbrokes was adopted in 1902. In 1963, following the legalisation of betting shops, Ladbrokes established a retail chain and became the first company to introduce fixed odds football betting. was launched in 2000 and quickly established itself as one of the busiest betting websites in the UK with their expertise now expanded to Australia.

One of the great features at is their 'pick your own odds' option which enables you to increase the odds of a selection by picking the margin that it will win by on selected Thoroughbred and Harness races.

You can also take advantage of their 'Favourite vs Field' feature which allows you to back the whole field of selected Thoroughbred, Harness and Greyhound races when you think the favourite is overrated and spot an opportunity to oppose it. also offer a Daily Free Bet Challenge where punters pick a runner to place in each selected race at either the harness, thoroughbred or greyhound meeting for your chance to win up to $1000 in free bets every day.

Ladbrokes image

Offers and Promotions

All newly registered customers signing up via will recieve a 100% match on their first bet up to a maximum of $250. Simply cick 'VISIT BOOKMAKER' and open a new account at and check that the bonus code field on the online registration form has been automatically completed. Fill in the remainder of the form with your personal details and your account will be credited with a 100% matched free bet bonus against your first bet up to $250.

Racing fans will be pleased to hear that pledges to bring punters more value and the best odds on every race around Australia on all thoroughbred, harness and greyhound races. Ladbrokes also promise quick payments on all Australian racing with payouts on gallops, harness and dogs taking place shortly after interim dividends are available. If there is a protest upheld then both horses win as will pay out on both the interim winner as well as the official winner.

With such a wealth of experience in the gambling industry at Ladbrokes you won't be surprised to learn that offer something for every punter with competitive prices on a range of markets acroos sports such as NRL, AFL, Rugby League, Rugby Union, Baseball, Basketball, Boxing, Cricket, Darts, Golf, Gridiron, Handball, Ice Hockey, MMA, Motor Racing including Formula 1 plus many more.

Free Bets Explained:

Freebets Australia largely feature bookmakers who offer new customers an introductory free bet or bonus for registering an account and either for placing the first bet or making a first deposit. Due to the Australian Government's online gambling regulations some States and Territories are excluded from these promotions. Victorian, New South Wales, South Australian and Western Australian residents are ineligible for bookmakers' Welcome Specials but Queensland, ACT, Northern Territory and Tasmanian residents can take advantage of 'Free Bet upon Registering' promotions.

The free bet bonuses vary in amount according to the bookmaker’s own policies and are subject to terms and conditions. Customers will not receive the free bet stake with returns on winning free bets - for example if a $25 free bet wins at 3.00, the customer will receive $50.

Customers will be expected to risk real money before receiving free bets - for example place a $50 bet and receive a $50 free bet. Many bookmakers offering this type of free bet will allow customers to withdraw winnings from the free bet straightaway, but some bookmakers will ask for certain wagering requirements to be met - for example bet the amount of the free bet four times before withdrawing winnings.

Where customers receive a bonus based on the amount of the first deposit, the bonus amount will not be available for withdrawal until wagering requirements are met. The wagering requirement will involve betting the amount of the real money deposit and betting the amount of the bonus at least once and often more.

Occasionally, bookmakers may offer a risk free bet where they will refund the stake if the first bet is a loser. Sometimes such refunds may be withdrawn instantly but most are awarded as a free bet and may have wagering requirements attached.

Payment Options

You can fund a Ladbrokes account securely and safely by using VISA or Master Card. Should you wish to use an online wallet, accept payments from POLi which does not charge or require registration. is an approved betting operator for NRL, PGA, Cricket Australia, AFL, Tennis Australia and Australian Rugby Union. is licensed and regulated by an Australian Territory, is governed by a Responsible Gambling Code of Conduct and secured using Secure Sockets Layer with 256-bit encryption.

Customer Support

There are various ways to contact the customer support team at with a telephone line which is open from 8am to 11pm (QLD Time) seven days a week. You can also get in touch via e-mail where one of the friendly customer service agents will respond to your query promptly.

Ladbrokes Offers

Get a bonus bet from Ladbrokes if your 1st fixed odds win bet on the nominated race comes 2nd or 3rd

Ladbrokes News

NRL Betting: Bet the Under (34.5) as Melbourne Storm Square up vs. North Queensland Cowboys for the Grand Final, as it looks to be a lower-scoring game. Read More
Get our breakdown of this years Eurovision contest and pick for the best Australian bet in this year's contest. Read More
Get the latest AFL betting odds as well as tips on the first week of AFL action from Freebets Australia. Read More