Craig Jones

Senior Content Manager

Craig Jones has been working in the sports betting and gambling industry for more than 20 years. With a wealth of in-depth knowledge, Craig has written for Free Bets for almost a decade, providing our readers with expert opinions and transparent reviews.

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Professional Background

Craig Jones brings over 20 years of gambling experience and a decade of professional industry writing to Free Bets.

His career combines first-hand betting knowledge with analytical journalism, enabling him to cut through operator marketing and deliver unbiased reviews from a punter's perspective.

Since joining Freebets in 2017, Craig has held multiple editorial positions, establishing himself as a trusted voice who understands what punters genuinely need from betting sites. His work spans from detailed operator reviews to strategic betting insights for major sporting events and comprehensive coverage of the industry's best promotions.

Credentials & Experience

Approach: Unbiased comparisons, detailed analysis & highlighting value

Role: Content Manager, FreeBets.com

Specialisms: Betting site comparison, offer analysis & detailed betting tips

Experience: 10+ years writing betting content, 20+ years betting experience

Previously featured on: Mail Online, Catena Media, Spotlight Sports Group

Craig’s Top Tips for Sports Betting

Prioritise Value Above All Else

Find value when you bet. This means comparing odds across multiple operators, understanding place terms on each-way bets, and leveraging consolation bonuses strategically. The competitive UK betting market offers unprecedented opportunities for value-conscious punters, but only if you do the research. In some instances, especially with place terms on each-way bets, it could be the difference between winning and losing.

Master Bonus Terms and Conditions

Don't be afraid of bonuses. Modern betting bonuses represent genuine competitive advantages when used correctly. The industry's competitiveness has made promotions more transparent and valuable than ever. However, success requires understanding terms and conditions thoroughly and matching offers to your natural betting style. Used strategically, bonuses significantly enhance bankroll longevity.

Leverage Available Information

In the modern world, information has never been more accessible to punters. Team news, injury reports, trainer quotes, weather conditions, and historical data are all instantly accessible. Investing just minutes in research before placing bets can reveal critical edges that casual punters could miss. This research takes minutes but could be the difference between a winning and losing bet.

#	Outcome The outcome of the race you would like to discover your potential return for.	Odds The odds the bookmaker is offering.	Place Odds The fraction of the odds you will win as part of the each way bet. This will be noted by your bookmaker.	Rule 4 The amount that will be deducted from your winnings should a horse withdraw from the race. This will be noted by your bookmaker.
1	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
2	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds

#	Outcome The outcome of the race you would like to discover your potential return for.	Odds The odds the bookmaker is offering.	Place Odds The fraction of the odds you will win as part of the each way bet. This will be noted by your bookmaker.	Rule 4 The amount that will be deducted from your winnings should a horse withdraw from the race. This will be noted by your bookmaker.
1	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
2	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
3	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds

#	Outcome The outcome of the race you would like to discover your potential return for.	Odds The odds the bookmaker is offering.	Place Odds The fraction of the odds you will win as part of the each way bet. This will be noted by your bookmaker.	Rule 4 The amount that will be deducted from your winnings should a horse withdraw from the race. This will be noted by your bookmaker.
1	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
2	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
3	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
4	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds

#	Outcome The outcome of the race you would like to discover your potential return for.	Odds The odds the bookmaker is offering.	Place Odds The fraction of the odds you will win as part of the each way bet. This will be noted by your bookmaker.	Rule 4 The amount that will be deducted from your winnings should a horse withdraw from the race. This will be noted by your bookmaker.
1	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
2	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
3	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds
4	Outcome	Odds Numerator Odds Denominator Odds in decimal format Odds in American format	Place Odds	Place Odds