William Hill Sign Up Offer - Get £30 as New Customer Offer

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One of the biggest names in the UK, established on the high street and now thriving online, William Hill are one of the firm favourites for online betting.

The William Hill sign up offer not only allows you to play with them as a new customer, but also gives you a chance to claim William Hill free bets at the same time.

What is the William Hill New Customer Offer Promo Code?

The latest William Hill promo code is required to make sure you unlock the best free bets as a new player.

This code is something we take very seriously, so we will update our William Hill sign up offer banners, so that you can see the code listed at the side.

We have a bright blue box to claim the sign up offer, and at the side of this, you should see a white box with the latest code inside.

Copy this code, and then click through to claim the offer, allowing you to sign up with the latest code.

William Hill Sign Up Offer Details

The current William Hill online betting offer gives new players £30 in free bets when they open an account and then deposit and bet £10 as a qualifying bet.

This is a great offer from Hills, which effectively means that when you begin with them, from your initial £10 deposit, you have a total of £40 to use and explore the site and various betting markets with.

Of course, there are terms and conditions attached to this, and we will go through those for you shortly.

Before that, let’s take a look at the £30 in free bets you receive from William Hill.

This is given to you as 3 x £10 free bet tokens, to spend on their site. These are given when your qualifying bet has been settled, and after receiving them, the free bet credits will expire in seven days, so make sure you have a plan in place for how you are going to use them.

Now, onto the qualifying bet, and this has to be a £10 stake, and the bet must hit minimum odds of 1/2 (1.50). This can be any bet, on any sport, as long as it hits both the minimum stake amount and the minimum odds amount.

When you are placing this bet, don’t forget that you will not receive the free bets until your first bet has been settled.

From the moment that bet is settled, you will have the 3 x £10 free bet tokens in your William Hill account and these are available to use at any point over the next seven days.

Any free bet tokens that have not been spent at this point, will be deleted from your account.

Lastly, as with almost all bonuses, this is not redeemable as cash, cannot be withdraw, and when placing your free bets, the stake on those bets is not returned.

Overall, I found signing up with William Hill a very simple process, and then the offer using the latest William Hill promo code was easy to claim, with simple requirements to unlock.

The strength of their service makes this a great deal for experienced punters, but at the same time, the ease of signing up and landing the free bets means that this is also perfect for new online players, who are maybe signing up for the first time.

To end, the William Hill welcome bonus is a great option for all kinds of punters.

Offer Terms and Conditions

All sign up offers you take with any online sportsbook will have terms and conditions attached, and for this William Hill bonus, here are the ones you need to understand.

  • To claim your William Hill free bets, you must enter the promo code, which is currently R30
  • Your qualifying bet must be at a minimum stake of £10 and at minimum odds of 1/2 (1.50) or bigger
  • Free bets will be credited when your qualifying bet has been settled
  • Free bets will be given as 3 x £10 free bet tokens
  • These sports bets will expire in seven days, and deleted from your account if not used
  • This promotion is not available to new accounts which funds are paid into by PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.
  • The bonus is non-refundable and cannot be withdrawn as cash

As with all free bets, make sure to check William Hill’s terms and conditions to fully understand the sign up offer and what you need to do.

William Hill Welcome Offer Pros and Cons

Let’s take a look at the William Hill welcome bonus, and first of all, take a look at the pros and cons of this offer, and what new players can expect from it.

This offer is an excellent start with an established, big name brand, and the William Hill sportsbook is one of the biggest around, so you will have plenty of betting markets to use your free bets on.


  • Simple and easy to claim offer
  • Free bets given as 3 x £10 free bet tokens, so three free chances to win
  • Qualifying bets and free bets can be placed across any sport


  • Some payment methods are not eligible to be used when claiming the offer
  • Free bets have a seven day expiry on them, and are deleted if not used

William Hill Promotions and Bonuses for Registered Users

William Hill customers can continue to take full advantage of the various promotions and bonuses available on the site, after they have claimed the welcome bonus.

With a bet boost on your slip, enhanced odds offers, best odds guaranteed and more, this sports betting site can keep delivering for existing customers, which is great to see.

Betting is all about finding value, and these William Hill offers, which can be claimed online via a computer or on the William Hill app, will keep ensuring you get that value while you place bets.

William Hill Enhanced Odds

William Hill offer regular enhanced odds selections on the biggest events. These are something that William Hill created a long time ago, and they’ve kept them rolling.

When a big event takes place, check out your online account and see what enhanced odds they’ve made, it could be the selection you want to choose, a great way to get an even bigger price, and potentially more returns.

William Hill Odds Boosts

Similar to the above, but with William Hill odds boosts, you can choose the selection that receives the boost. These are often smaller than the enhanced offers, but give you the freedom to choose what you boost.

You are given these each week, with limits around sports and bet types, but other than that, are free to boost anything you are having a bet on, from horse racing to football and more.

William Hill NBA Epic Boost

Sticking with boosts, and if you are a fan of the NBA then this boost is for you, which means the William Hill site could be the one ideal for you.

Their NBA epic boost enhances the prices of NBA games, so if you’re looking for some action stateside, this could be how you unlock the very best value on your bet slip.

William Hill Bet Builder Xtra

With bet builder bets becoming more and more popular, with William Hill bet builder xtra offer is sure to be popular with players.

This is another offer focusing on boosting and increasing your odds, available on the big games, so check out what they have on offer and if it suits your wager.

William Hill 2 Up

Another football offer is the 2 up offer, which is available on selected games, but William Hill do offer a specific 2 up coupon, which lists the games eligible for this deal.

If your team goes two goals ahead, your bet is a winner. The offer is limited to selected sports betting markets, but is a great way to secure a win, just in case anything happens late in a game, which could otherwise cost you.

This Week’s Options for William Hill Free Bets

On the back of Euro 2024, and as we build up towards the Olympics next week, it may seen a quiet week of sport, but when you look a little deeper, that is definitely not the case.

The Open headlines the action this week, the best tournament of the year for UK golf fans to enjoy.

Elsewhere, we have the Shanghai Masters snooker kicking off on Monday, the darts World Matchplay throughout the week, and England playing West Indies in their second Test match.

Throw in some European football with the Champions League and Europa League, plus some good quality horse racing at the end of the week, and it’s a pretty busy and diverse week of sporting action.

William Hill will of course have you covered with all of those events, and more, on the William Hill mobile app and website.

How to Claim the William Hill Sign Up Offer:

Claiming the William Hill welcome offer is simple and easy to do, whether you are a new player online, or an experienced punter.

In just a few simple steps, which are highlighted below, you will have followed the steps you need to take to put the offer in your William Hill betting account.

  • Register your William Hill account through the William Hill website or app using the promo code R30
  • Once your account is registered, make a deposit into the account
  • Using funds from your main account balance place a bet with a minimum stake of £10 on odds of 1/2 (1.5) or greater
  • Free bets will be credited as 3 x £10 denominations once the qualifying bet has settled

How to use the William Hill Free Bets

One of the great benefits to this offer is that your William Hill free bet can be spent across any sport you wish to use them on, there are no restrictions here.

So you are not limited with that, and the free bets are given out as 3 x £10 free bets, meaning you have three different opportunities to use them as a new player.

When you are ready, simply head to the sport and market you would like to use your free bets on, and pick your selections, adding it to the bet slip.

Here you have the option to add your stake, and when you do this, you will see an option to select the free bet, using that to pay for the wager.

This is a nice and simple process, something where William Hill excels, meaning your free sports bets are simple and easy to use, when you are ready, by placing a bet in the normal way on site.

Even if you are new to online sports betting, you should still find this a simple process, and that goes for players on both the website and the William Hill betting app.

How to Sign Up with William Hill

Following on with the same theme as claiming the offer, the sign up process with William Hill is something else that all players should find nice and easy to complete.

Follow the steps below to open your William Hill account and get started with them.

  • Click on the link above to go through to the William Hill website and start the process
  • Select to open a new account with them and fill in your personal details, including creating a username and password
  • Complete any know your customer (KYC) checks that the brand require from you
  • This is you all set, ready to make a first deposit, and begin to go through claiming William Hill’s welcome offer

William Hill Review

One of the most established names in UK betting due to their position on the British high street, William Hill are seen as a sports betting leader. They still have betting shops, but their service is very much tailored to the William Hill betting site.

High standards were set on the high street, and William Hill ensured those didn’t drop when they made the shift online.

For general sports betting fans, this site offers a huge range of options. From horse and greyhound racing, including Irish horse racing, to football, every other sport you can think of, and even virtual sports, if you want instant action.

If you want choice, William Hills have you covered.

Inside each sport, they have betting markets to give you a wide range of betting options. With William Hill, you don’t have to stick to simple markets, your betting can be as adventurous as you want to it be.

With plenty of existing customer offers to take advantage of, you will always feel like you are getting a good deal here, and that comes across many different sports.

Odds boosts allow you to choose where you get the best odds, and there’s plenty of specials, best odds guaranteed and more, all of which will help you land those little bits extra, which add up over the course of a year.

Lastly, if you want to combine sports with casino games then William Hill Vegas is the place to be. They have an excellent range of games, slots and live included, while the William Hill poker section is ideal for those looking to sit down and have a game of poker.

This all comes together, under one account, to give you the complete betting platform to enjoy.

Betting Features

William Hill brings more than just a betting platform, they’ve put together a long list of additional features on site, all designed to make you feel welcome, giving you the chance to do everything you need on their site.

Here are some of the key additional features you will find.

  • Bet Calculator – Calculate your winnings quickly and easily
  • Podcasts – Listen to the latest sports podcasts on demand
  • William Hill Radio – Multiple radio stations with tips and banter
  • Results Section – Fast results updated constantly
  • Celebrity Columns/Blogs – Get tips and gossip from famous names
  • Live Streaming – Watch free live sport on your desktop and mobile
  • Your Feedback – Submit your suggestions to the William Hill team
  • Tip Advisor – Enjoy fantastic football betting tips, and other sports tips
  • Betting TV – Watch US racing, RPGTV dogs, Australian, Dubai and Indian racing every day for free
  • Bet ‘In Play’ – Plenty of live in-running markets
  • ‘Cash In My Bets’ feature – Option to cash in your bets early
  • ‘Your Call’ …request a price about an outcome within a sporting event

User Experience

I found the whole experience with William Hill, both on their desktop site and the William Hill app a real pleasure.

There is a level of expectation when you are with one of the biggest names in the industry, but I honestly think that William Hill delivers.

The site they’ve put together is very user friendly, I found moving between sports and markets easy, claiming the sign up offer is easy, and they do seem to have a betting market for every possible angle I could think of.

This is across all sports, from horse racing to football, greyhound racing, tennis, cricket and everything in between.

Safety & Security

We all want to play safe, it should be your number one priority, and William Hill help with that. They have a secure site, which puts you at ease when it comes to adding or withdrawing funds, and the payment methods you choose from include many recognisable names and common options.

Then, for the betting angle, they are licensed and regulated by the UK Gambling Commission, so you know they are being held to account, and have to maintain specific standards, in order to keep their license.

Banking Methods

There’s a great list of options for players when it comes to making a deposit or claiming a withdrawal from your account.

Each has their own time frame and deposit limits attached, which are displayed when you choose the method and use it.

Here’s how you can get cash in or out of your account.

  • Debit card
  • William Hill cash direct
  • Paysafecard (deposit only)
  • Paypal
  • Skrill
  • Neteller
  • EcoPayz
  • Apple Pay (deposit only)
  • Bank Transfer

Sports Available at William Hill

There are many sports available with William Hill where you can spend your free bets. With an ever changing list on offer, which stood at 39 sports at the time of writing, if you include virtual markets, you can really see the size of this.

Some of the more popular sports available are as follow:

  • Football
  • Horse racing
  • Greyhound racing
  • Tennis
  • Snooker
  • Cricket
  • Darts
  • Boxing
  • Golf
  • American football
  • Basketball
  • Ice hockey
  • Rugby
  • And many more

William Hill Mobile Betting & App

The William Hill mobile app is excellent, with attention paid to the speed, and in particular, how quickly you can move between markets, an important aspect for anyone who is betting on a mobile device.

You can use your free bets on mobile, claiming the William Hill bonus there before placing any bets you want.

The app is quick and easy to download, allowing you to play safe on the go, without the need for a computer nearby.

There is an integrated bet slip, which allows your selections to build up, but this is minimised on mobile, so it doesn’t take up too much of the screen. This is perfect for those placing acca bets, with many selections, as you can keep adding them, but not see more and more of the screen disappearing.

When ready to bet, simply open the bet slip fully, and choose your bet type and stake.

Everything else you’d expect to see is on the app, from in play markets to daily promotions, bet boosts and virtual markets, so you have the full William Hill service in your pocket.

William Hill – Our Rating – 4 stars

There is a lot to like about the William Hill service, the size of it, betting options, regular promotions, the fantastic app and of course the sign up offer.

With that sign up offer, new players get £30 in free bets to being exploring a big and very diverse site.

Well over 30 sports are on offer, with hundreds of betting options inside each one, a huge platform catering to the needs of any person.

Safety isn’t overlooked either, with strong payment options, a secure site and a license from the UK Gambling Commission, this is a place where you can play safe.

All of this awaits those who claim the William Hill bonus and get started with this brand.


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What is the William Hill sign up offer?

New players who join and place a qualifying wager of £10 can claim £30 in free bets from William Hill. This is the offer we have on site, and currently the maximum bonus they have.

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What is the William Hill promo code for new customers?

This is something that can change, but we will always advertise the current William Hill promo code at the side of our offers, so you can see it, and make sure you are claiming the correct one.

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Can I cash out a William Hill free bet?

No, free bets are not eligible for cash out with William Hill.

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Do William Hill offer best odds guaranteed?

Yes, you can get best odds guaranteed on horse racing with William Hill, however, this is a time restricted offer, available only at selected times.

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Do William Hill offer cash out?

Yes, you can cash out regular bets with William Hill, they will give an offer to cash out your bet on many sports and events.

Bet £10, Get £30 in Free Bets

Craig Jones

Craig Jones

Content Manager on Freebets. Experienced punter, from back street, smoke filled betting shops in the 2000s, to state of the art, dedicated betting apps of the 2020s. Covering the gambling industry with expert opinion and looking at the latest innovations.