Will Jackson
Content Editor
Former sports journalist, formerly of PA Media, who spent years on the road specialising in football and cricket before moving behind a desk. More recently a PR manager before moving into the world of content and marketing with the Gambling.com group.
Professional Background
Will Jackson has a polished background in sports content and writing, having worked as a sports journalist for the best part of a decade.
During his time on the beat, Will helped curate some of the finest sports media work in the country with PA Media and cover a wide range of sports - primarily football, cricket and rugby - in the field, setting him up perfectly for the next move.
After working in the media world, Will moved into PR/Content before settling with Freebets having worked closely with several competitors in the world of online gambling.
Will’s wide-ranging knowledge of different sports lends itself perfectly to not only producing top-level content, but also to well-researched and insightful betting angles aimed at your average punter looking to win a few extra quid on the latest sporting events.
Expertise and Contributions
It’s fair to say that Will’s expertise lies in content creation, so if you see anything published on Freebets.com centred around the latest sporting events, you can be sure that he has had a hand in either writing it or proofreading and uploading it to the website.
Marrying that knowledge, research, and writing ability means that Freebets can provide betting tips and betting content that you can rely on and is up there with anything else you can find online, and with the wide range of offers provided every week Will and the team make it a great experience for punters of all levels.
Will works particularly closely on the football content onsite, leading the partnership and weekly contact with Clinton Morrison as well as Gab Sutton to produce weekly EFL content geared towards giving readers leading insight and tips from those in the know.
It’s not just sports betting where Will contributes either, as he is known to dabble with online casino games from time to time so make sure to catch his latest reviews on new slot releases.
Personal Interests
Will’s passion is for sport, whether that is playing it, watching it or even writing about it. It was that passion that led to studying for a sports journalism degree all those years ago, and it has has gone to good use ever since.
Away from the screen, Will is a keen cricketer, playing at a local level while getting down to Headingley as much as possible, and is one of the fortunate few able to say they were there for Ben Stokes’ heroics at the ground in 2019, and has been a Leeds United follower through thick and thin.
Will’s Top Tips for Sports Betting
- Get Your Bonuses!
It’s a pretty simple one, but take advantage of the bonuses that are available when signing up with pretty much all of the brands we have on our site. I think there is a pretty common misconception that there is some sneaky small print designed to catch you out - and it is important to make sure you do read the Ts&Cs - but there are genuinely some really good deals available, so take your pick and take advantage. It sorts the good brands from the really good brands in my opinion, and if you pick the right one then it improves your experience.
- Do Your Research!
I must admit I’ve fallen victim to this one a few more times than I’d like to admit, but try and avoid impulsive bets. Instead, do your research, take advantage of the tips that are out there and make sure you are across all the information you can gather about the event you are betting on. There is far more data out there than there has ever been before and it’s all easily accessible, so you’d be silly not to consider it and instead just punt based on what has good odds or what you want to happen. Do your research!
- The Price Is Right
I get that everyone has their favourite bookies to bet with. Whether it’s the bonuses they offer, the regular promotions or even just the use of the site/app, but it is still worth keeping on top of price comparisons. There are loads of tools available for price comparisons, so it’s wise to keep on top of them and keep accounts with several brands so you can jump on the better price if it pops up. You’d be surprised at how often the prices vary, so make the most of it.
