What is social sports betting?
The rise of social media over the last decade has revolutionized the sports betting industry and online gambling in general.
Now more than ever before, sports punters are able to marry their betting activities with social media features to create new interactive betting experiences directly on the mobile phones.
These new social betting apps are on the rise with well known high street brands around the UK utilising social media to the maximum effect to promote their brand, create a community feel to their betting platforms and of course provide a lot of fun and games for users.
Essentially, social sports betting brings together social media, betting and sports under the same roof in new and innovative ways to suit a growing appetite for this new mobile technology.
There is a growing number of bookies and companies coming onto the market all of the time, all believing they are the best solution for the modern sports betting community.
How do Social Betting Apps work?
Social betting apps work in a variety of different ways, with a wealth of brands and apps to choose from.
Essentially, they act as a means to discover and share sports bets, opinions and interact with the betting community within a dedicated app which allows you to also place your bets.
In most case you will keep engaged with the community during live events with updated scores, live comment feeds for peer to peer betting interaction and much more.
For the most part, people are looking for tips and advice on where best to stake their hard-earned cash and the best social sports betting apps provide a platform to follow other, more successful gamblers.
Which are the best social betting apps?
Take BetBull for example, a social betting app which allows to browse, track and follow the progress of tipsters all over the world. With a few clicks you can find their latest tips and place a bet, not to mention following progress of live bets as the action unfolds.
You can also chat with people who’ve struck the same bets, creating a neat, vibrant and highly attractive product for the modern punter.
BetBull is one better examples of social betting apps being an overwhelming success and you can be sure that in the coming years they will have plenty of new start-up companies to contend with, all believing they could be the future of betting and social media combining to create amazing social betting apps and websites.
BetBull is a big player and along with the cool features we mentioned above, they also have some some great free bet offers, promotions and enhancements to give you very good value for money.
Gaining influence from the bookmakers, social betting app operators aim to build up large betting communities with the best social betting apps such as BetBull, Bookee.co.uk and OLBG are working hard to create a vibrant social community within their products. These three examples represent a worldwide brand, an up and coming brand and the old school to new age development we see from OLBG.
Bookee app, the so-called ‘Tinder of Betting’, is a bit simpler than BetBull but just as engaging and will appeal to the more casual sports punters. Swipe right if you like a bet, pr Left to reject and placing pre-populated tips and accas is an appealing platform for engaging betting action. Bookee.co.uk looks to be one of the best up and comers around at the moment it is available to download both on android and on IOS, click bellow to download your preferred device bellow:
Best social betting apps
Paddy Power are world-renowned at this stage for their creative, humorous and often controversial advertising campaigns and one or two bookmakers deserve mention for the role they play in social sports betting.
Facebook and in particular Twitter opened the door for the popular Irish company to up the tempo and their social media team is surely the best in the game.
Paddy Power do an amazing job at entertaining sports betting fans with a lorry load of funky, amusing and quirky promotions, videos, jokes and everything in between which are a regular part of everyday life for those who follow Paddy Power on these platforms. They now have “Paddy Power Social” within their app, attempting to raise the bar even further.
However, William Hill – known as “the home of betting”, are far more conservative. The use handy and insightful stats and information on social media, along with promoting their live streaming services such as William Hill Radio.
William Hill, interestingly, take advantage of the #hashtag function on Twitter to promote social sports betting. The concept is called #YourOdds and essentially, anyone can tweet @WilliamHillBetting with a request for any bet and William Hill will offer them a price!
How do I download social betting apps?
If you have an Apple device, iOS Apple store allows gambling apps whereas Android / Google Play do not, so Android users will have to visit the sites themselves to download any Android version. At the time of writing the Bookee app is only available on iOS with an Android app in the pipeline.
However, in general for Android devices, you can usually download a simple ‘APK’ File to your device and install the app easily once you’ve allowed downloads from “Unknown Sources” in your mobile phone or tablet settings.
Otherwise, most top brands will be mobile website friendly, so you can log in and play directly via your browser.