Will Jackson

Will Jackson

Content Editor

Will Jackson is a former sports journalist and has covered numerous major global sporting events. An enthusiast and expert across a variety of sports, he brings thoroughly researched and trusted advice to our readers so they receive best-in-class sports betting information.

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Professional Background

Will Jackson is a Content Editor at FreeBets.com, specialising in football, cricket, rugby union and betting offers.

With close to a decade of experience in sports journalism, including time at PA Media, Will covered major sporting events on the ground and developed a sharp eye for insight-led reporting and analysis.

After moving into PR and content roles, he transitioned into the online gambling space, bringing his editorial background and sports knowledge to Free Bets.

Known for producing well-researched, reader-friendly content, Will delivers smart betting tips designed to help everyday punters find value and stay informed across the latest sporting action.

Credentials & Experience

Approach: Data-backed angles, clear selections, sensible staking

Role: Content Editor, FreeBets.com

Background: Former sports journalist

Sports covered: Football, cricket and rugby

Experience: Nearly a decade in sports journalism

Previously featured on: PA Media, ECB, Super League

Will’s Top Tips for Sports Betting

  1. Get Your Bonuses

It's a simple one, but take advantage of the bonuses available when you sign up with all the brands on our site. I think there is a pretty common misconception that there is some sneaky small print designed to catch you out - and it is important to make sure you do read the Ts&Cs - but there are genuinely some really good deals available, so take your pick and take advantage. It separates the good brands from the really good ones, and if you pick the right one, it improves your experience.

  1. Do Your Research

I must admit I've fallen victim to this one a few more times than I'd like to admit, but I try to avoid impulsive bets. Instead, do your research, take advantage of the tips that are out there and make sure you are across all the information you can gather about the event you are betting on. There is far more data out there than there has ever been before, and it's all easily accessible, so you'd be silly not to consider it and instead punt based on what has good odds or what you want to happen. Do your research!

  1. The Price Is Right

I get that everyone has their favourite bookies to bet with. Whether it's the bonuses they offer, the regular promotions or even just the use of the site/app, it is still worth keeping on top of price comparisons. There are loads of tools for price comparisons, so it's wise to keep on top of them and maintain accounts with several brands so you can jump on a better price if it pops up. You'd be surprised at how often the prices vary, so make the most of it.

Pick your bet type