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Newcomers to the UK market in 2022, Midnite are heading into a very crowded space, looking to try and stand out. New brands have to do something a little different, if they want to stand out, so I was looking forward to seeing how Midnite tried to navigate this, in order to find their place amongst others in the market.
In this review, I will look at all areas of the site, including key aspects for punters such as how long it takes to get your money out, do the odds offer value, and does the mobile app work quickly.
The idea of Midnite sports betting was initially launched in 2019, with investors involved from other betting operations, and the world of eSports. This means although they are a new brand to the market, the people behind the Midnite platform, are experienced in the industry.
Heading their service is eSports, although this is completely separate from the traditional sportsbook offerings, so if you have no interest in this, you don’t have to be anywhere near it.
My very first impression of the site, from the moment I landed, was that I was in for a visually impressive ride, and I certainly felt that throughout.
I love how this site feels. A disclaimer here, I’m a massive fan of dark mode, and this site is essentially in dark mode all the time, a quiet, dark background with small amounts of colour to make the site appealing on the eye. If you like dark mode, I think you’ll find this to be a real winner.
Sign Up Process
I’ve condensed the sign up process into three easy to follow steps, for all users to create an account with Midnite.
Press on the Claim Offer button to go to the Midnite website.
Press on the Join Now button on the top-right corner.
Fill in your personal details, verify your account and enjoy betting with Midnite.
How to Claim the Midnite Welcome Bonus
When you claim any welcome bonus on the market, it will be subject to various restrictions and rules that you need to understand and follow.
The Midnite welcome bonus is no different, I think at a first look it’s quite a complicated bonus but when you write down what you do and what you receive, it does become easier to understand.
Here’s the three steps you need to follow in order to claim the bonus, and below, I detail the specifics of what you receive.
Press Claim Offer to download the Midnite app or create an account online.
Bet a £10 qualifying bet on pre-match action.
Claim 4x £5 Free Bets in your account +50 free spins
As you can see, you need to place a £10 bet to claim the welcome bonus. This has specific requirements attached to it, you have to place a £10 pre-match accumulator, covering four or more selections and the total bet odds must be 3/1 (4.00) or greater.
Now onto what you receive, which is £20 in free bets and 50 free spins, but this is essentially four x £5 bet vouchers for a specific bet plus £5 in casino spins, limited to one particular game.
· 1 x £5 Single Free Bet voucher - minimum odds 1/1 (2.0)
· 1 x £5 Pre-match Accumulator Free Bet voucher - minimum odds 4/1 (5.0) and 4+ selections
· 1 x £5 In-Play Free Bet voucher - no requirements
· 1 x £5 Bet Builder Free Bet voucher - minimum odds 3/1 (4.0)
· 50 Free Spins to use on Eye Of Horus - Rise Of Egypt (valued at 10p per spin)
As you can see, these are specific bet types, or they have odds requirements in place, or both. The casino free spins are all for one game, and on top of this, everything listed above has a seven-day expiry from the moment you are given them.
I’m not going to be too critical of Midnite here at all, because a lot of brands are now tailoring their welcome bonus in this way, but the important aspect of this has to be on those taking the bonus. Make sure you full understand what you are doing, what is required from you, and exactly what you receive back, to avoid any issues in claiming the bonus during the process.
Midnite: My Opinion
From the minute I dropped on the Midnite site on my computer, I felt really at home with the experience, and enjoyed what I saw. I think visually, this site is right up there with the best on the market.
I’ll mention again, I am a big fan of dark mode and dark sites, so this appeals to me, but there’s no doubting they’ve done a great job here.
As for the service itself, the sportsbook could do with being a little bigger, and it would be great to see two or three more promotions from them, but these are points that will only affect a small number of people, especially the first.
Their odds hold up well and are often a match for bigger names in the market, which is good to see, even though it means you won’t get anything stand out here.
Deposits and withdrawals are made easy, with simple methods available, and a big win in my eyes is the fact that all payment methods have just a £5 minimum on them, perfect for smaller players.
Rounding off, I will finish with something else I see as a big highlight and that is the mobile app on offer. This is great, I think it’s simple and easy to use, and best of all, everything appears very quickly, wasting no time.
I’m a regular user of mobile betting apps, and have tried many in the past. This is as good as anything I’ve used and I think it’s set up so that even complete beginners will be able to quickly fly around it and find what they need.
Betting Markets & Odds
The Midnite sportsbook is quite small in comparison to many on the market, but for 95% of punters, that won’t be a problem. At the time of checking, they had a total of 25 sports listed on the website, but only 16 of these had active betting markets open for them.
Firstly, I do like the layout, whereby the inactive sports are at the bottom of the menu and greyed out, so you know there’s nothing available. Secondly, this is small, yes, but for most, it’s just football, horse racing and some big events thrown in as they come, which this site covers.
To give an example of that, this review was written during the Darts World Championships, and they had individual matches, outright betting and even price boosts available. Most people won’t be interested in darts until this event, but when you need it, it’s there on Midnite.
Inside each sport you will have the markets on offer, listing daily events and games first, with tabs to move into either in play or outright markets, should you need those.
At the top of the game, if it’s a big event, then you will see a list of Midnite price boosts on offer. Some of these are done by the brand themselves, others are done by others and listed on the site. For example, we have worked with Midnite to create out own bet, which they have then boosted the odds on for us.
As I’ve touched on odds there, it’s time to move onto them specifically, and see how Midnite compares with others on the market.
I found the odds on Midnite to be in line with the majority of bookmakers on the market, they are not bigger than others, but simply seem to go with the majority and follow their lead.
This means you are not going to get a better deal, but at the same time, you are not going to get a worse deal either.
I took a look at some Premier League games coming up and found this to be the case.
In the example above, you can see that Chelsea are 4/7 to win their game. I checked the odds at 15 of the biggest names in UK betting, and 12 of the 15 also had Chelsea at 4/7, with three others offering a slightly different price.
Using the second game, this time the outsider, and again, the 9/2 on offer for Newcastle to win was replicated with 10 of the 15 bookmakers I checked, showing the same pattern.
This makes Midnite a really solid option if you’re looking to match what the bigger brands offer, as based on my research, that seems to be what they do.
Promotions on the Midnite website are a little limited, and hopefully this is something that they can improve and grow over time. But for now, they have one interesting promotion, and if you are a regular, then this has the ability to give you some nice rewards.
Daily Scratch Card
This offer is open to new and existing customers who have made at least one deposit into their account and have not been restricted or closed down by the operator.
Each day, you can log in and access the scratch card, which will reveal a reward. At the start, these are called a daily scratch card, with a new one each day, and all you have to do is scratch and match three symbols to reveal your prize.
If you play for six straight days, then you will unlock the mega scratch card, which gives you even bigger prizes to aim for. The offer refreshes each day at midnight.
The daily scratch card gives you the chance to win a free spin, free bet on virtual events or free bet, the biggest being a £3 free acca bet voucher, and for spins the biggest is 30.
If you get into the game where you can play the mega scratch card then some of the same prizes appear on this, but there’s also the chance to win one of the bigger prizes available.
The biggest is a £100 free bet voucher, other prizes at this level include 100 free spins, £15 bet credit or a £10 free bet builder voucher.
I like this promotion, it gives you the chance to claim something daily from Midnite.
Just a couple of points to note about it, any free bets expire after two days, and free spins expire after one day. Also, free bet vouchers and credits cannot be used on horse racing at the moment, something to take note of if you bet on racing.
Now that Midnite have settled in the UK market, they have betting apps for both iOS and Android devices, which are both accessible from the app store on your phone.
When you have downloaded the app, log into your account and you are able to place bets on the go.
I am a regular app user, as even if I am sat with a computer available, I find it quicker and easier to bet on my phone, and this app feeds into that narrative. I find betting easy with Midnite on their app, the menu system is almost identical on app and desktop, so you’ve only got to learn one site.
Navigation is simple, I think the pages load incredibly quick, even when you are looking at something such as a big list of games, or in play betting, where there’s a lot happening, and a lot of real time info that needs downloading onto the page.
If you are building an acca then you add the first selection to your bet slip and then when you add a second, third and more, these are all automatically added to the bet slip for you, allowing you to add in a stake and bet type, before placing it.
Again, the dark themed look here is a big winner for me, I think it’s a great look for the brand, adding to the experience.
Speed, familiarity to the desktop site, ease of finding selections and ease of building bets are all here, I like this app a lot.
Midnite offers two traditional options for contacting their customer support team, which are a live chat service on their website and an email address to contact. On top of this, they also run a Discord server and an active account on X/Twitter, so are also able to help there.
This is good, and the fact this site was made with eSports and gaming in mind, ties in with them hosting a Discord server, as many of their players will be on there.
Live chat is likely to be the most commonly used, and an option that many brands now have, so people will be familiar with it. My only small issue with this on the Midnite website is that the live chat service is not available 24/7.
I’ve looked around and can’t find any definitive hours this is open, other than saying it is unavailable if out of hours, and to use email instead, but there’s no advertisement of the hours anywhere, as far as I can see.
There are a total of four payment methods open for players to use on Midnite, and these can be used for both deposits and withdrawals on the site.
Looking at deposits first, and kicking off, I like the options they have, as they cover the commonly used methods for most people.
The four methods available are debit card payments, Paypal, Skrill and Trustly. All four have no fees attached to them and all have a minimum deposit amount of just £5, so they are accessible for all, which is great to see.
When it comes to withdrawing your funds, the same four options are available for players and where possible, you will withdraw back onto the same method as you used to deposit.
If for some reason this is not available to do, then Midnite can send a wire transfer to your bank account, to get the funds back that way.
They aim to process all withdrawals within a 48 hour window, although do clearly state that this is not always possible on their site, so you may experience waiting a little longer.
In this case, they say that withdrawals will take a maximum of five business days to process, something to be aware of.
There’s plenty to like about what Midnite have on offer, including their simple and easy deposits and withdrawals, a nice daily promotion to give freebies out, and some competitive odds, which match the big operators on many occasions.
I also like the app, a lot, I think it’s nice and simple to use, and on top of that, I think they’ve done a great job with the design, it looks great.
The sportsbook could be bigger, but for most players, that won’t have any impact on their enjoyment here, it’s only if you are looking for something niche and different you may struggle.
So, overall, the site is a big win with me.