Serie A Latest Odds & Betting Offers

Updated: June 30, 2026 at 10:03 am GMT+1

Serie A has a reputation for being one of the very best football leagues in the world, and with that we also see a lot of Serie A free bets available.

Across history, and right now, some of the best players in the world have graced the top flight in Italy, showcasing their skills week in week out for us to enjoy.

Serie A Betting Offers & Free Bets

With such excitement and quality in this league, the bookmakers are offering some excellent bonuses and free bets.

Many of the biggest brands around are offering bonuses from enhanced odds and price boosts to money back specials and more.

Advertiser Disclosure:

Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.

New customers only. Min £20 bet at minimum odds 1/1 (2.00). Max reward: Four £10 Bet Builder Free Bets. Each Bet Builder Free Bet requires a minimum of 4 legs at combined minimum odds of 3/1 (4.0). Free Bets expire 7 days after credit. 18+. Full T&Cs apply. Please Gamble Responsibly.
KWIFF logo
2
KWIFF
Bet £10, Get £40 in Free Bets
New UK customers. Place a £10 real money bet at min. 2.0 odds within 5 days of first deposit. Receive 4 x £10 Free Bets: 1 Single, 2 Accas (min. 3 selections), 1 Bet Builder (min. 3 selections). Excludes cashout, E/W, Multis, Virtuals & Odds Boosts. Credited after bet settlement. 7-day expiry. T&Cs apply. 18+ | GambleAware
Register a new account and make your first deposit of at least £10 using the promotion code 7BETWO. Full T&C's Apply.
New Customers only. Min deposit £10 (PayPal & Paysafe excluded). Odds of Evens (2.0) or greater. 3x £10 Free Bets credited within 72 hours of settlement. Plus 100% odds boost token. T&Cs apply.
18+. New Players Only. Min deposit £20. Offer is a £10 free bet when you bet £10 in one single transaction, on any sports at odds of 2.00 or higher. Free bet credited upon qualifying bet settlement. Free Bet can be redeemed on any sports market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org
BOYLE Sports logo
6
BOYLE Sports
Bet £10 Get £40 in Free Bets + 25% Bet Builder Boost - Selected Matches, Every Week
18+ New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs Apply 18+. Digital customers only. Min Odds of (3/1). Max stake 20. Available on one bet per selected event. 25% Boost. Boost will be added once all selections have settled. Max boost payout £/€1,000. Offer does not apply to multiple bets. Free/void/cashed out bets won’t qualify. T&Cs apply.
#ad. 18+. Play Responsibly www.gambleaware.org. 18+. first deposit only | £10 min deposit | qualifying bet: min £10, on any ACCA or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports | £10 Free Bet: 2+ leg ACCA or Bet Builder (2+ selections), min odds 6/4 (2.5) | 7-day expiry | T&Cs apply
18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.    
bet365 logo
9
bet365
Bet £10, Get £30 in Free Bets
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration Required

● bet365 2 Goals Ahead Early Payout: If your team goes two goals up, bet365 will payout no matter what the final score.

● Coral Build Your Bet: Coral are offering you the chance to build your own Serie A bets, with many market combinations available to select from across multiple fixtures.

● Paddy Power Price Boosts: Paddy Power are one of a number of brands offering price boosts across most Serie A fixtures, and that’s likely to be the case until the end of the season.

● Ladbrokes Free £1 Bet For Return of Sport: With Serie A, and many other leagues and sports, finally returning, Ladbrokes are offering existing customers a free £1 bet to enjoy on fixtures.

You’ll also find many other betting offers from now until the end of the season, from those exclusive to Serie A fixtures to welcome offers and bonuses from all the best bookies, ideal for new customers wishing to bet on Italian football for the very first time.

What is Serie A & How Does it Work?

Serie A – the top flight of Italian football – is one of the longest-running football leagues in the world and is.

It’s officially 122 years old and has changed format a number of times. Today, there are 20 teams in the league, which has been the case since 2004.

Juventus have won the most titles at 36, including the last nine divisions, with Milan and Inter both having 18 apiece.

The top four teams in the division qualify for the Champions League, with fifth and sixth heading into the Europa League. The lowest three teams in the league face relegation to Serie B.

Serie A – Betting Tips & Strategies

When it comes to betting on any football fixture, there are tons of ways you can boost your chance of winning.

Predominantly, that means doing your research. You should consider a variety of factors before placing your Serie A bets, including:

  • Form (both team and player)
  • Head-to-Head stats
  • League Positions
  • Injuries & Suspensions
  • Pre-Match Press Conferences
  • Context of the Game

Alongside this, it’s also worth looking at overall league statistics. These can be incredibly insightful when it comes to placing bets, particularly markets such as BTTS and home/away wins.

Below you’ll find a series of stats which could aid and inform your Serie A betting:

  • Average No. Home Goals in Serie A: 1.5
  • Average No. Away Goals in Serie A: 1.14
  • Home Win Percentage: 45.2%
  • Draw Percentage: 27%
  • Away Win Percentage: 27.8%
  • Both Teams Scoring Percentage: 51%

Serie A Best Betting Sites

All the top betting brands offer Serie A betting odds, from outright markets to individual games with markets such as Match Result and Correct score through to goalscorer markets, BTTS and even more niche markets such as number of corners or cards.

The likes of bet365, Paddy Power and BetVictor all offer Serie A odds, while our bookies page has dozens more brands. Head over there now to find full reviews of the top bookies and details on how to sign up.

Serie A Live Streaming

Premier Sports will continue as Serie A’s exclusive UK linear TV partner, but they now have an agreement with LiveScore, the London-based sports media group, who will live stream 306 Serie A matches in the UK for free during the 2020-21 season as part of a one-year extension to its rights agreement with Serie A.

Most of the major online UK bookmakers have offered Serie A live streaming in previous seasons and we would expect that to continue.

Serie A Previous Winners

Serie A has well and truly been dominated by Juventus over the last few years and the Turin side are once again favourite at the start of the new season, despite losing their title to Inter Milan.

The previous 10 winners of Serie A are:

  • 2021/22: AC Milan
  • 2020/21: Inter Milan
  • 2019/20: Juventus
  • 2018/19: Juventus
  • 2017/18: Juventus
  • 2016/17: Juventus
  • 2015/16: Juventus
  • 2014/15: Juventus
  • 2013/14: Juventus
  • 2012/13: Juventus

Where to Watch Serie A Online

La Liga is available to live stream via a number of bookmakers, including bet365, which have all fixtures available to watch and bet on.

All you need to do is meet their terms and conditions and you can stream all the action live. A number of other bookmakers allow you to do this, while you can also watch every fixture via La Liga TV and beIN Sports.

Latest Betting Offers

Check the latest free bets and betting offers from the best betting sites in the UK at Freebets.com.

Star Sports Welcome Offer - Bet £50 to Get £25
Jeffbet New Customers Offer - Bet £10 and Get £30
See More Betting Offers
Will Jackson
Will Jackson

Will Jackson is a former sports journalist and has covered numerous major global sporting events. An enthusiast and expert across a variety of sports, he brings thoroughly researched and trusted advice to our readers so they receive best-in-class sports betting information.

Free Bets, Promo Codes and Welcome Offers

BETFRED
Betfred Sign-Up Offer and Promo Code
Read Review
midnite logo webp
Midnite Review - Free Bets, Sign Up Offer, Promotions, Features & Ratings
Read Review
Kwiff Logo
Kwiff Review, Free Bets and Betting Offers 2026
Read Review
Spreadex Sports Review & Features Insight
Read Review
bet365 logo
Bet365 Review and Feature Insights
Read Review
William Hill Sports Logo
William Hill Review & Sign Up Offer
Read Review
Best CopyBet Sign Up Offer & Bonuses 2026
Read Review
BetWay Review & User Opinion
Read Review
Pick your bet type
Log In
Create Account
Create Account
Are you already a member? Click here to log in
Add your personal information to create your account
At least one uppercase letter
At least one lowercase letter
Minimum 12 characters
At least one symbol
At least one number