BoyleSports was originally founded in 1989 by John Boyle and is based in the Republic of Ireland. The bookmaking business is privately owned and boylesports.com is licensed in the Isle of Man. The business has grown steadily since start up and BoyleSports now operates about 140 betting shops throughout the Republic Of Ireland and runs “Fon a Bet”, the telephone betting facility in addition to the internet betting site. BoyleSports website runs on the Finsoft software platform and the online gaming operation includes Poker, Casino, Bingo and Games.
With recent business expansion BoyleSports have ventured into a number of high profile sponsorships agreements to bolster the company profile and brand outside of Ireland. BoyleSports support two marquee horse racing events at the Curragh, the Irish 1000 and 2000 Guineas and recently enjoyed great success with a three year sponsorship deal with English Premier League club, Sunderland AFC.
OFFERS/PROMOTIONS & FREE BETS
In the tradition of Irish bookmaking, BoyleSports is a very competitive player and offers daily cashback specials on horse racing with a variety of betting offers and promotions such as enhanced each way betting and place terms. BoyleSports is a bookmaker who is prepared to be innovative and provide a variety of cashback offers on a great range of sports.
New customers can get a £50 free bet.
BoyleSports provide betting for a wide range of markets and retain an Irish flavour by promoting betting on GAA Football, Hurling and Irish horseracing. BoyleSports are unique in that they offer odds on at least two Irish races at the overnight stage.
In the main, BoyleSports is focused on the UK market with a strong bias towards horse racing and football offering a good array of associated markets but also provides betting odds for sports such as Ice Hockey, Basketball and Volleyball. BoyleSports do not ignore the increasingly popular novelty betting markets and it offers a fair selection of special markets such as X Factor and Strictly Come Dancing and the odds compilers keep abreast of breaking news to provide odds for newsworthy markets, such as “Next Manager” etc.
DESIGN AND LAYOUT
BoyleSports website has a modern appearance and is well laid out with good use of sports images to to keep the home page looking attractive and fresh. In-play betting, horseracing and football generally feature prominently on the Boylesports home page which features updated daily betting offers and promotions in the “Latest News & Offers” section. The provison of an Info Bar is a useful feature we like on the BoyleSports site, it opens into a tab giving access to a betting calculator, bet tutorials and more information on special offers and promotions.
Moving around boylesports.com is fast and navigation is familiar and simple. Registration is a straight forward process helped by BoyleSports providing clear guidance with an explanation of the free bet terms and conditions. BoyleSports’ bet slip is easy to use and placing a bet or finding odds is as convenient as you will find anywhere. Customers can make a deposit or view open bets directly from the BoyleSports bet slip and can confirm and place a bet without the need to reload the rest of the page. Terms and conditions and rule book are prominently featured on BoyleSports’ home page. BoyleSports accept payment via Visa, MasterCard, Delta, Solo, Switch, Bank Wire, Cheque, Neteller and Moneybookers – and from experience return of winnings is fast and efficient.
BoyleSports claim their mobile phone application is compatible with 95% of internet enabled mobile phone handsets. At the time of writing however, BoyleSports does not have an application compatible with iPhones, Blackberrys or touch screen phones. The mobile phone application offers access to a full range of BoyleSports betting markets including in-play.
BoyleSports offer a “Bet and Watch” facility for all races shown live on At The Races but customers must place a £5 bet before they can watch the live video stream. AUDIO Click on the radio to listen to BoyleSports’ audio service which covers all UK and Irish horse racing and live football every Saturday afternoon during the season.
FORM AND STATS
BoyleSports provides a comprehensive array of horse racing information, statistics and tips in partnership with the Press Association once within the horse racing section of the website. In depth footballs statistics are also provided as Soccer Stats in BoyleSports football section.
BoyleSports’ live help icon is accessible from every page, providing live chat for 24 hours, 7 days a week with email support and also a knowledge base style search facility for online assistance.