Paddy Power is Ireland’s biggest bookmaker and operates betting shops both in the Republic Of Ireland and in the UK in addition to telephone and internet betting.
Paddy Power’s chain of betting shops runs at around 320, with 210 of them situated across Ireland. In 2009 Paddy Power expanded its operation into the Australian betting market when acquiring a majority stake in the Australian telephone and internet bookmaker, Sportsbet.
Paddy Power runs its business from the head office in Dublin but the telephone and internet operations are licensed in the Isle of Man. Paddy Power PLC is listed on the London Stock Exchange.
Over the years, Paddy Power has become renowned for its marketing and special betting offers and competitive concessions. Paddy Power is currently offering an exclusive £30 free bet welcome package via Freebets.com, awarded as three £10 free bets.
BETTING OFFERS AND PROMOTIONS
Paddy Power has made a great effort in establishing a deserved reputation as a “punter friendly bookmaker” and is often in the headlines for paying out early on events and for its money back specials offers. Paddy Power have been offering customers "moneyback" on losers since 1989 (If Desert Orchid won the Cheltenham Gold Cup) and the massive Irish bookie almost suffered financial ruin on St Patrick's Day in 1993 when offering double odds on any Irish winners. The strongly fancied Heist in the Bumper race was beaten a short head and saved Paddy Power from possible financial disaster. Moneyback Specials generally take the form of a Free Bet .
In August 2009 Paddy Power announced that they were paying out on Tiger Woods to win the USPGA Championship after only two rounds had been completed. This is a typical example of Paddy Power’s approach to betting and despite Woods managing to lose the tournament at a cost €1.5 million, Paddy Power has continued with the strategy.
For the 2011 Champions League final , Paddy Power asked their customers what concession they would like on the Final. The overwhelming response was a moneyback special if Barcelona won the game in 90 minutes which they duly did and Paddy Power had to hand out over £3M in free bets.
At present Paddy Power offers a minimum of one money back special (free bet) every day but the company regularly advertise other generous offers and bonuses, rarely missing an opportunity to offer customers something special on any high profile event.
Customers receive Bets Odds Guaranteed on Early Prices and Board Prices on all UK and Irish horse races along with Fallers Insurance, which offers a free bet refund if taking a slightly shorter price on your horse.
Paddy Power welcomes new customers with some of the most generous and easy to claim free bets available. Get three free bets worth £10 each when you place your first deposit and bet of £10 on Paddy Power, meaning you start with an additional £30 absolutely free.
Sign up with Paddy Power to receive £30 worth of free bets
ODDS AND MARKETS
Paddy Power offer betting markets for a very diverse range of sports including volleyball and swimming.
As a UK and Irish bookmaker since inception, Paddy Power is particularly strong on UK and Irish horse racing and football. In addition to fixed odds betting on horse racing, Paddy Power allows customers to place bets directly into Tote pools for all horse races.
Paddy Power has one of the most exhaustive selections of ante-post horse racing odds and is regularly the first bookmaker to offer odds on UK ante-post races.
With its commitment to fun and accessibility, Paddy Power offer odds for the widest selection of novelty markets. These include betting on popular TV shows such as X Factor and Strictly Come Dancing, a wide assortment of betting opportunities on politics and current affairs and some fairly off-the-wall bets with odds for Aliens being proven to exist, for instance. Free bets can generally be used on all sports betting products.
Sign up with Paddy Power today
The Paddy Power website is brimming with information and betting events. It is all clearly presented and the site responds and loads quickly. Registering with Paddy Power is a simple task that takes just a couple of minutes.
Betting odds can be displayed on Paddy Power’s website in fractions or decimals and can be viewed in English and Spanish.
Paddy Power’s live betting application is one of the best on the internet and the array of events and markets available in-play is second to none.
Paddypower.com is powered by software from Orbis and you will notice most of the better sites use this technology. Due to the vast amount of information available on paddypower.com, the website deploys two navigation bars towards the top of the page in addition to the traditional side bar listing betting opportunities by sport.
The Paddy Power site is simple to use but the home page crams a lot more onto it than many competitor sites and can take a few moments to absorb. The Free Bet Offer from Paddy Power is very prominently displayed on the home page as are the current offers and up-coming events and live betting markets.
Navigating around the Paddy Power website is very quick and links are available from all over the home page. Due to the sheer volume of information some links are relatively small and can be difficult to spot, but the site often prompts you to look at popular bets at Paddy Power which can be a great time saver.
Browsing paddypower.com you will notice it is very rich in features and certainly one of the very best betting sites available.
In addition to the expected content, Paddy Power provide a betting blog, video tutorials on how to bet, betting calculator, downloadable toolbar with sports information, and links to all other Paddy Power gambling products including spread trading and financial betting.
Paddy Power was quick to identify the potential and importance of mobile betting and was the first online bookmaker to provide dedicated apps for iphone, iPad and android mobiles.
Paddy Power also provides a Java application which will be compatible with most other handheld devices. Free bets can be used via mobile, and anyone registering for a new account via mobile also qualifies for the current Paddy Power free bet Offer.
With Cash Out you no longer have to wait for your bet to finish to pocket your profit. Just choose the bet you want to Cash Out and you'll be paid that amount regardless of the outcome of the event.
You can Cash Out with Paddy Power on desktop, mobile and tablet and you can even decide to leave a part of your stake running on selected single bets. It's a great feature to accompany your betting, giving you the ability to cut losses and guarantee profits on a range of sporting events before the final result is known.
Paddy Power customers from the UK and Republic of Ireland can tune in to live sports streams completely free of charge. As long as you are a Paddy Power account holder, you'll be able to watch football matches from selected European competitions such as Serie A and the Turkish Superlig, NBA basketball and tennis from the WTA and the ATP tours. Paddy Power TV streams more than 3,000 free-to-watch live sports events on the website every year.
UK horseracing is also available via a live stream from a different host and can be accessed from the horse racing page. Look for the 'Watch Live' TV icon above the racecard and simply place a minimum bet of £1 to watch live horse racing streams on Paddy Power
Paddy Power’s radio centre supplies previews, reviews, results and gossip for all UK and Irish horse racing and greyhound racing and there is also a text commentary on most races.
Team news, previews, reviews and gossip is also available by audio for every English Premiership club.
FORM AND STATS
Paddy Power also provides horse racing form and analysis for all UK races in conjunction with the Sporting Life.
Go to Paddy Power website
Paddy Power provides a very good live chat facility and the Help Centre contains a useful FAQ. Very fast email and telephone support is also available.
Paddy Power accepts payment in pounds and Euros and the following deposit options are available: Visa, MasterCard, Visa Electron, Solo, Switch, Delta, Laser, Bank Wire, Check, Bill Pay.
Register an account with Paddy Power
MORE ABOUT PADDY POWER
Paddy Power was began in 1988 with the merger of three Irish retail bookmakers and the retail betting business grew largely by acquisition of betting shops during the nineties.
Paddy Power launched its telephone betting service in 1996 and in the following June paddypower.com interactive betting service went live in Ireland before expanding into the UK in 2001.
From 2002 onwards Paddy Power became active in London with the opening of a series of brand new betting shops and, more recently, has extended the UK retail chain into Scotland and other areas of the UK.
Paddy Power takes an individual and distinctive approach to betting and gaming and their stated mission is to make “risk based entertainment” more accessible and fun.
Paddy Power is accomplishing its mission with cutting edge and humorous advertising.