Sky Bet is the sports betting division of the Sky Betting and Gaming company, a British-based gambling company which is a subsidiary of BSkyB, British Sky Broadcasting, the satellite broadcasting company plc operating out of the UK and Ireland. BSkyB turns over £1 billion of operating income annually with £5,912 million Revenue generated in 2010.
Sky Bet runs the majority of its operations from Leeds, while the Sky headquarters are located in Isleworth, London as well as Leeds, West Yorkshire. The Sky Betting and Gaming company consists chiefly of five websites and TV channels, these include Sky Bet’s website, as well as Sky’s online casino, poker and bingo divisions – Sky Vegas, Sky Poker and Sky Bingo.
Sky Bet has a dedicated TV channel of the same name which is accessible as you would expect on Sky television, via Sky channel 864. Sky Bet allows betting via telephone and mobile phone (WAP) in addition to the previously mentioned website and TV services.
Sky Bet’s origins lie in BSkyB’s acquisition of Sports Internet Group in July 2000 which included the small telephone and online sports betting based company Surrey Sports alongside two other companies; Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky Bet. The company grew in December 2006 when established online betting companies totalbet and ukbetting were consolidated into Sky Bet after BSkyB’s purchase of 365 Media Group.
Sky Bet is licensed and regulated by the UK gambling commission.
Sky Bet Offers and Promotions
New Sky Bet customers can pick up a £20 free bet, simply open a Sky Bet account and bet £5 or more at odds of 1/1 (2.00) or greater and Sky Bet will credit your new account with £20 in promotional cash!
Sky Bet’s loyalty scheme is Free Bets Club which rewards customers with a £5 free bet every week for placing £25 on their favourite sport. Simply opt-in and place a bet with at least two selections with cumulative odds of 5/1 or bigger and Sky Bet will give a you a £5 free bet. The offer is available every week until you miss a week when you can re-join by placing a £40 qualifying bet.
In addition to its excellent loyalty offer, Sky Bet offer a number of seasonal and sports offers which apply to certain events or Sports for limited time periods. There are often a number of Racing offers available for the following day as well as an offers applying to major football tournaments.
Racing punters get Best Odds Guaranteed on all UK and Irish horse racing. Available on every race, every day, if you take a price and the SP is bigger, Sky Bet will pay SP.
Sky Bet Odds and Markets
Sky Bet offer betting odds and markets in an A – Z of sporting markets including American Football, Aussie Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Formula 1, Gaelic Games, Golf Greyhound Racing, Handball, Horse Racing, Ice Hockey, MMA/UFC, Olympics, Rugby League, Rugby Union, Snooker, Tennis, US Racing, Virtual Sports, Winter Sports and a host of Specials including TV and Film and Current Affairs.
As you would expect from a British based bookmaker, whose parent company offers extensive TV coverage for Football events, Sky Bet has a vast number of Footballing markets with a large number of options when betting on a specific match or market.
As an example, the Spain v England U21s match offers 42 seperate betting markets to utilise when betting on the game including Correct Score, Double Chance, Scorecast, First Goalscorer, Last Goalscorer, Clean Sheet and Time of First Goal markets in addition to outright markets and a number of other options. Truely there is almost every way of betting imaginable covered when it comes to high profile matches.
One of Sky Bet’s stong points is the sheer volume of speacial bets available on sports, football in particular. Sky Bet’s odds compilers are adept at spotting a betting opportunity in most breaking news stories on Sky Sports and will offer a bet related to many sports news stories.
Sky Bet also offers generally a competitive ammount of fixtures and valuations for most sports, and represents racing in a good amount of detail, and offers a number of specials for large meets such as Royal Ascot and the Cheltenham Festival. Though some other websites may have a more comprehensive racing product, you could do a lot worse than bet at Sky Bet.
It is worth noting that a large variety of in-play markets are available and easy to view and just as easy to bet on. Odds update quickly and in time with major events and come with as many markets as before the game generally.
Sky Bet Website
Sky Bet’s website falls in line smoothly with the Sky brand and as such is technically excellent and well presented as you would expect. There is a good use of graphics and a consistant colour scheme is kept, along with a stylish betting interface.
Navigation is simple, when I mentioned there were an A-Z of markets I was quite literal, meaning you need only find your chosen sport and sensible sub-sections to find any market you require such as an upcoming fixture or outright market. There is also a “Quick Links” section to the Navigation bar which can be used to easily navigate to large events which are upcoming or currently taking place, such as major Football Championships, Cricket test matches, Tennis ATP events and Golf Majors.
Horse Racing forms, a betting calculator and direct links to the latest Sports news is readily available at the bottom of the website which creates a sense that Sky Bet’s website is working in your favour to give you the best possible chance to win as its customer.
The following Payment methods are available at Sky Bet : MasterCard, VISA, VISA Electron, Maestro, VISA Debit Card, Laser, Neteller, MoneyBookers and Paypal.
There a plenty of sports statistics and form available at Sky Bet with Opta Stas proved for football matches and an in-depth racing form and analysis.
It is worth noting that there is a breaking news section which will keep you up to date with the latest in Sports News while you are making your betting decisions. Also, there are an array of excellent photographs use throughout to advertised major upcoming events and popular markets.
Odds can be displayed in two ways, Fractional or Decimal. Unfortunately there appears to be no language options available.
Sky Bet provides a mobile version of its website to allow smartphone users to access their account and bet while out and about.
Use cash out when betting on your mobile to either lock in a profit or cut your losses during a match, or a selection of matches in an accumulator. Skybet allow football punters that place either single bets or accumulators to cash-out when betting on the following markets; Match Result, Half Time Result, Both Teams to Score, Correct Score, All Under/Over Goals Markets, Half Time Correct Score and Double Chance.
Skybet Tracker enables you to keep tabs on your football selections and check on your accas as the results come in, so you can make informed decisions on cashing out before the final whistle. You’ll be given a ‘Cash Out’ price in real-time to give you the value of your In-Play bets and it’s up to you whether you want to cut and run or stick it out until the final whistle.
Skybet Live Streams
The Sky Bet Player allows you to watch up to six live streamed events at the same time with more than 2,400 live sports events from around the globe available to watch live on your PC. Watch football streams from Europe (Serie A, Portuguese Supa Liga, Bundesliga), Asia and South America as well as Internationals and the Europa League.
Most events are free to watch, however some do require you to place a bet before you can watch them and are clearly marked on the site.
Skybet offer live streaming on all UK and Irish racing for any customer who places a minimum stake of £1 on that race. Simply place a qualifying bet, then click on the Sky Bet Player icon above the race market to watch the stream, which will begin shortly before the scheduled race start time.
Sky Bet Customer Service
Sky Bet have 24/7 customer service available and there are several ways that you can contact them. The live chat facility is probably the most impressive, although they usually come back to any emails within an hour and the telephone staff are also very helpful.
E-mail support is available at help@Sky Bet.com
The customer service Telephone Number is : 08000 724 77708000 724 777
Sky Bet’s customer service is effective and can cater for just about any situation, as you would expect from a company with the financial clout of BskyB.
Reassuringly, Sky Bet is affiliated to IBAS (Independent Betting Adjudication Service) and promises to abide by its decision in yhe unlikely event a customer dispute cannot be resolved to both party’s satisfaction.
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