Kwiff Betting Review & Brand Experience
Craig Jones 
Kwiff Review
Kwiff has blazed a trail since exploding onto the UK betting scene in 2015. Founded by Swedish entrepreneurs Karl Engstrom and Anders Strom, the Kwiff logo is distinctive from other betting sites with its purple tinge.
A part of the Eaton Gate Gaming Group, Kwiff has emerged as a popular option for punters, and opening a Kwiff account is straightforward.
The overriding goal of Kwiff was to tear down the walls of the betting industry and rebuild it with a new and better online betting site. Kwiff compares well in some areas with its rivals, such as bet365 and BoyleSports for bet builders.
However, the huge odds boost is a major selling point of the operation, and it can be applied for singles, doubles, and accas.
While odds boosts are cherished, few other betting sites hold a light in this regard as Supercharged bets at Kwiff are assigned randomly to spice up the betting experience.
We could go far as saying that players will be "Kwiffed" when they engage with this brand.
Anyway, this turbo-charged betting provider has established industry partnerships, most notably joining forces with Curragh Racecourse to front its "Supercharged Race League". These are a set of race meetings held between July and August 2025 using a points-based system, and the leading trainer takes the cash pot.
A top UK betting site that is worth its salt won't just rely on the strength of its desktop product, but Kwiff is a bit of an anomaly in that regard.
The emphasis, as you will discover, has been on shoring up all areas of the app to create a user-friendly mobile betting experience. We've revealed further details on the sports betting app and desktop product in the next section.
User Experience - My Personal View
Let's start by providing some insightful user interface (UI) and UX feedback on the desktop and mobile products. When I opened the desktop version, it seemed clunky and quite fiddly.
Perhaps the tech wizards at Kwiff had more online savvy players in mind, and this was disappointing compared to the likes of Paddy Power and William Hill where everything is neatly organised and laid out.
Perhaps Kwiff is the only sports betting app where the app surpasses the desktop product. Swift and offering a smooth performance, I particularly enjoyed using the app which seemed a bit more streamlined and sleek.
Well, compared to the likes of more traditional bookies, such as Ladbrokes and BetVictor, Kwiff captured my imagination, and I'm not just talking about the Kwiff logo that looks shaped like a crown rather than a trendy hairstyle!
The bet slip is intuitive, but a few more customized betting features wouldn't have gone amiss. The horse racing enthusiasts, no doubt, will appreciate the trending bets detailing the hottest wagers so they can ready their picks.
While the traditional Kwiff boost is held in high esteem, there isn't a live streaming service, which is almost a given now at revered online bookmakers.
When you look at bet365, the crisp live stream service covers hundreds of thousands of events each year, and Kwiff missed a trick.
Mobile Betting Experience
A bit more, if I may, on the Kwiff UK mobile betting product. The app contains all the in-play/live betting features of the regular desktop product.
That said, the app didn't seem to advertise the main welcome promotion of up to £30 in free bets when you wager £10 unlike the desktop version, and I had to create an account to view them.
The only promotion that was advertised, and it's not a promotion per se was the Kwiff 'Supercharged Odds' which is the cornerstone of the site.
However, Kwiff proudly claims that over 90% of its customers were supercharged with odds boosts, and it loves a surprise as judged by the second sign-up deal where players can get a surprise £30 free bet. More on that to follow later.
In terms of betting app usability, I found it a more pleasant experience compared to the desktop version. I trawled through reviews of the product on iOS and Android.
The iOS app averaged 4.6 stars out of 5 out of 9,000 reviews, and one user labelled it an "awesome option".
The Android app also stood tall. Over 100,000 reviews have been generated, and it has averaged 4.2 stars out of 5. While there was a general consensus about the quality of odds boosts, Best Odds Guaranteed doesn't exist, meaning it drops a few points here.
I would have liked to have seen a few more customised options. Kwiff has the tools to do so, and great bookies are more than just serving up significant price boosts.
Perhaps, I'm being a bit harsh in calling Kwiff a one-trick pony, but there is room for improvement if it wishes to raise its game.
Kwiff Betting Markets & Odds
A fundamental part of my Kwiff review entails assessing the markets and odds available. While most other betting sports are stacked out with sports, there are only 16 sporting disciplines available at Kwiff.
That said, the market coverage is strong. When Premier League betting, for example, I found tons of lines ranging from the Win Line through to Over/Under goals, and shots on target which is broadly in line with Paddy Power and BetVictor.
However, on the desktop, the sports weren't arranged as I would have expected into an A-Z menu down the left-hand side. Instead, the sports are lined up at the top of the page, but I would like to have seen more niche or less mainstream advertised to give punters a bit more choice.
In terms of odds comparison with other bookies, Kwiff's aren't the strongest, but as mentioned, the Supercharged bets give it the X-Factor.
That said, I didn't come across Best Odds Guaranteed which ensures bettors don't miss out on a bigger Starting Price (SP) for top UK horse races.
On the in-play front, this is where Kwiff is in its element. Apart from an immersive platform bearing a strong resemblance to BoyleSports, Kwiff is comprehensive in supplying full stats and match previews. After all, this is what punters want when deciding what picks to make.
I do think the Cash Out feature has a unique twist to it, and it will resonate with bettors. Cash Out has become a core feature at many of the top bookies, where you can retrieve your wager partially or in its entirety early.
At Kwiff, players can cash out, and in some cases, Cashed Out bets can be Supercharged meaning you stand to get a bigger return which I think is great. Any bet has the potential to be Supercharged which will appeal to punters.
One glaring admission was the lack of a live stream. bet365, BetVictor, and BoyleSports have all honed their product keeping users abreast across the action and major flashpoints.
Given that Kwiff has tried to position itself as a tech-savvy betting product, this is disheartening. Perhaps, a live stream will be revisited in the future.
Kwiff Betting Bonuses and Promotions
This is the segment of the Kwiff review you have been waiting for. Kwiff is constantly updating its catalogue with a wealth of different offers, including free bets, acca insurance, and supercharged odds on accas with 3 or more picks.
There is something for everyone here, and there are even bet loyalty clubs like you would expect to find at Betway. I was thoroughly impressed.
Kwiff Welcome Bonus Review – Up to £30 in Free Bets when you bet £10
This tasty deal sits nicely alongside the traditional sports betting powerhouses, such as bet365 and William Hill as punters get £30 in free bets when they make a £10 wager.
The qualifying bet of £10 must be made at minimum odds of 2.0, but you will have to act quickly as you will only have 5 days to get involved before the offer expires.
In terms of the free bets offered, they are allocated as follows: 1x £10 football, 1x £10 racing, and 1x £10 acca with a minimum of 4 selections. What's even better is the free bets offer doesn't have any turnover requirements with the free bet winnings.
This deal has some legs to it. On recent viewing, the flagship deal is running until August 2025, but it remains to be seen whether the promotion will be extended.
Kwiff's other sign-up deal is also an offer free bets fans will be pleased to see. There is more of an element of surprise involved, but it's still a winner in my eyes!
What is the Kwiff Betting Promo Code?
A promo code may often need to be inserted to claim the deal upon signing up. However, when carrying out research for my Kwiff review, I couldn't see a promo code required, so you don't need to worry about that.
Just sign up and the offer will be automatically credited to your playing account.
Kwiff Payment Details
In this section of the Kwiff review, we have listed the available deposit options. The range of betting payment options, however, is quite limited. I have also touched upon the time frame of the withdrawal process.
Deposit Methods
| Payment Method | Minimum Amount | Maximum Amount | Processing Time |
| VISA | £10 | N/A | Instant |
| MasterCard | £10 | N/A | Instant |
| Payz | £10 | N/A | Instant |
| PayPal | £10 | N/A | Instant |
| Bank Transfer | £10 | N/A | Instant |
Withdrawal Methods
| Payment Method | Minimum Amount | Maximum Amount | Processing Time |
| VISA | £10 | N/A | Instant-3 days |
| MasterCard | £10 | N/A | Instant-3 days |
| Payz | £10 | N/A | Instant |
| PayPal | £10 | N/A | Instant |
| Bank Transfer | £10 | N/A | 2-3 days |
Customer Service at Kwiff betting
To formulate my customer support review, I had a quick look at the options available. Kwiff's live chat facility was very impressive as I was dealt with immediately.
Someone was on hand to help, and I felt like I was in safe hands when I fielded my question.
Kwiff hasn't spread itself as much as the likes of bet365 and Paddy Power on social media channels. I was a bit taken aback by the FAQs, but in a good way.
Initially, it seemed like the FAQs area was quite thin. However, I could type in key subjects above the live chat facility.
This was quite extensive, covering everything from using a bank account to bankroll playing, through to how to receive free bonus rounds as well as betting markets and sports coverage.
Responsible Gambling at Kwiff
Kwiff takes an active role in helping punters to play responsibly. Yes, responsible gambling is highlighted through a variety of tools, and players can tap into daily, weekly, or even monthly limits.
Within this, players can impose their own daily, weekly, or even monthly loss limits. Should you choose to distance yourself from Kwiff, then you may consider product opt-out where your chosen product will disappear from the app.
Players can sign up for GAMSTOP, but there are also various helplines such as GamCare and Gamblers Anonymous offering free and impartial advice to troubled gamblers.
Kwiff is transparent with its policies on responsible gambling, but the site protects players with state-of-the-art security measures to ensure transactions are encrypted. Kwiff's credentials are underlined by the UKGC gambling license it holds.
My Verdict
In summary, Kwiff shines in terms of the boosted odds available. Yes, the Supercharged Kwiff boost which can be applied randomly is the major selling point and it enhances the overall betting experience.
Unfortunately, the desktop version of the site was disappointing as it was a bit more clunky and untidy compared to the app, and there is no live streaming either which will be frustrating for players who like to watch games in real-time.
A few more payment methods would have been appreciated, but these are all things I believe Kwiff will look at moving forward. As a newish operator, Kwiff has plenty of potential and this site is more suited to a young, tech-savvy bettor.
Kwiff FAQs
What is the Kwiff welcome offer?
What is the Kwiff welcome offer promo code?
Does Kwiff have live streaming?
Does Kwiff offer cash out?
