Best Cheltenham Existing Customer Promotions 2026
The Cheltenham Festival is the biggest four days in the jumps racing calendar, and the good news for existing customers is that betting sites go all-out to reward loyal punters during the week.
While there are plenty of Cheltenham free bets aimed at new customers, there's also a huge range of daily free bets, money-back specials and enhanced odds available for existing players.
We've rounded up all the confirmed existing customer promotions for the 2026 Cheltenham Festival, making it easy to see what's available, where to find the best offers and how to claim them.
Cheltenham Existing Customer Free Bets
These are the daily free bet offers confirmed for existing customers across all four days of the 2026 Festival, courtesy of Free Bets.
Betfred - Bet £10, Get a £10 Free Bet Every Day
Betfred's flagship Cheltenham promotion is one of the most straightforward offers of the entire meeting.
Opt in each day, place a £10 bet on the first race of the day, and you'll receive a £10 free bet to use on any race later that afternoon.
With four days of racing, that's potentially £40 in free bets across the week - and unlike some promotions, the qualifying bet can be placed on any outcome in the opening race, not just the favourite.
How it works: Opt in via the Betfred promotions page each morning. Place £10 on the first race (1:20pm). Receive a £10 free bet credited for same-day use on horse racing.
BetMGM – Completely Free Bet for Day 1 of Cheltenham
BetMGM is offering customers a completely free bet to use on Day 1 of the Cheltenham Festival, giving punters a chance to get involved in the action without risking their own cash.
Head to the Cheltenham markets, select your bet and choose the free bet option on the betslip before placing it.
Any winnings are paid straight into your cash balance, making it a risk-free way to have a go on the opening day of the Festival.
How it works: Free bet valid on Day 1 Cheltenham markets - minimum odds 1/2. Bet must be placed in a single transaction and cannot be each-way, system or cashed out. Stake not returned, winnings paid in cash.
Jeffbet Bet - Bet £25, Get a £10 Free Bet for Day 1 of Cheltenham
Kick off Cheltenham Festival week with a simple free bet offer.
Deposit £25 using code FESTIVAL, place a £25 bet, and you'll receive a £10 free bet to use on Cheltenham Festival races.
It's a straightforward way to add a little extra value to your bets on the opening day of the Festival.
How it works: Deposit £25 and bet £25 using code FESTIVAL to receive a £10 free bet. Free bet valid only on Cheltenham Festival races. Free bet credited after the qualifying bet settles.
Cheltenham Money Back Specials
Money-back promotions give your bets an extra safety net and are one of the most valuable offer types at Cheltenham.
Here are the confirmed money-back deals running across the 2026 Festival.
BoyleSports - Money Back on ALL Losers in the First Race Every Day
This is one of the standout existing customer promotions of the entire meeting.
On the opening race each day - across all four days - BoyleSports will refund your losing stake as a free bet, up to £10.
There are no conditions about where your horse finishes - if it loses, you get your money back.
Then, on every other race across the Festival, if your selection finishes 2nd to the Starting Price favourite, your stake is refunded as a free bet, again up to £10.
So you have insurance on the opening race every day, plus the SP favourite safety net for the rest of the card.
How it works: First race: bet up to £10 win single or win part of each-way. Any loser gets stake refunded as free bet. Other races, stake refunded as a free bet if finishing 2nd to SP favourite.
Tote - Money Back 2nd, 3rd & 4th on the First Race & Money Back 2nd on All Others
Opt in from Tuesday and receive free bet refunds for finishing 2nd, 3rd, or 4th on the opening race each day, up to £10 - so you're covered for four different finishing positions.
On all subsequent races across the card, the offer narrows to finishing 2nd only, but the £10 maximum refund remains the same.
How it works: Opt in before the first race each day. First race refunded as a free bet if finishing 2nd, 3rd, or 4th (up to £10). All other races refunded as a free bet if finishing 2nd (up to £10).
Fitzdares – Bet £20 on the Supreme, Get 100% Back if Your Horse Loses
Fitzdares are running a standout offer for the Supreme Novices' Hurdle, giving punters extra protection on the Festival opener.
Place a £20 bet on the race, and if your selection loses, you'll get 100% of your stake back as a free bet.
It's a simple one-race promotion that adds a safety net to one of the most anticipated contests of the week.
How it works: Bet £20 on the Supreme Novices' Hurdle. Stake returned as a free bet if your selection loses - free bet credited after settlement.
Virgin Bet – Money Back as a Free Bet if Your Horse Loses in the Fred Winter
Virgin Bet is offering Cheltenham punters a safety net on a selected race each day of the Festival.
Place a single bet on the race winner, and if your horse loses, you'll get your stake returned as a free bet, with the value revealed when you log into your account.
It's a fantastic way to have a go on one of the feature races with some protection if your horse fails to win
How it works: Log in to see your personal free bet value (between £1 and £50). Place a single cash bet on the win market of the selected Cheltenham race within 48 hours of the race start. Only the win part of each-way bets qualifies. If the bet loses, the stake is returned as a free bet. Free bets must be used within 7 days.
