Betting Sites in the UK – New & Top Ranked Bookmakers 2025
Will Jackson 
Craig Jones
Freebets.com is home to the best betting sites in the UK.
We specialise in helping you find a place to bet – backed by years of experience and industry insight. From established names to exciting new platforms, we’ve done the hard work for you!
Our expert team will always evaluate a site with care, checking for trusted licences, comparing odds, analysing terms, and highlighting any red flags, so you can make confident, informed choices.
Every brand listed on this page comes with key facts and detailed insights, just hit ‘See More’ on any brand card to spin it and uncover the important info at a glance.
Looking for something specific? Use our handy filters at the top of the page to tailor the list to your preferences, whether you’re after football betting, horse racing, or mobile-first platforms, we’ve got it covered in the search for a new betting site.
Best UK Betting Sites - October 2025
Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
How to Sign Up to a Betting Site
Whether you're a seasoned pro, new gambler, or signing up with a brand for the first time in many years, any help you need can be found below.
Our team of experts on site have completed this process many times themselves, and have created a simple step-by-step guide for you to follow.
Expert Pick - Best Betting Site of the Week: 6th-12th October
Each week, Freebets.com highlights one standout bookmaker, and we give this the title of being our experts' best betting site of the week.
Our lead betting expert, Craig Jones, makes his final selection, with input from the wider Freebets review team to help make the decision.
Meet the Freebets Team
Best Betting Site of the Week: Neptune Play
Neptune Play may have started out with a casino first approach, but it has quickly carved out a strong reputation in the UK sports betting market. With its expanding sportsbook, the platform now offers a wide ranging and user friendly betting experience that blends together all you need.
The site focuses on delivering core sports with strong market coverage, including football, horse racing, tennis, and more. It may not feature every niche sport out there, but it provides depth where it matters, with competitive odds and a great interface that caters for both new and experienced punters.
The platform’s design is sleek across both desktop and mobile, making it easy to browse markets, place bets, and track your selections.
This strong user experience is followed up by good promotions for new and existing customers, including free bet offers and price boosts, usually tailored around major sporting events and the biggest matches.
Neptune Play offers a secure, fully licensed operation that you can trust. With a growing presence and a focus on delivering consistent value, it’s a brand on the rise, and a sportsbook worth keeping an eye on.
- Very competitive odds
- Great choice of football markets
- Regular price boosts
- Missing some niche sports
Featured Betting Sites by Sport
Do you want to dive a little deeper? If that's the case, this is the section for you.
Here we look at the biggest sports and events on the calendar, finding the best betting site for each.
From football to horse racing, and plenty of other big sports as they play, we'll bring you the standout site each week, detailing what they offer, and why they're a perfect fit for you.
Football Betting Site of the Week
Betfred
It's the international break, which means domestic football takes a bit of a break and the World Cup qualifiers take over.
We're also getting to that time of the season where club chairmen are getting itchy fingers and making changes in the dugout, so keep an eye out on next manager odds.
In terms of international matches though, England v Wales on Thursday is arguably the standout fixture while Scotland v Greece is a more important game from a qualification point of view.
Why is Betfred the Best Football Betting Site?
When it comes to football betting, Betfred stands out as one of the most complete and reliable platforms on the market. With deep market coverage across all the major leagues, including the Premier League, Champions League, La Liga, Serie A, and international tournaments, Betfred gives punters everything they need to bet on the world’s biggest games.
One of the key strengths is their daily football promotions, including regular price boosts, enhanced accumulators, and money-back specials. These offers are easy to claim, and help you get more value from your bets, whether you're backing a single match or building a weekend acca.
BoyBetfredlesports also excels when it comes to in-play football betting. Their live platform is fast and responsive, with regularly updated odds and real-time stats, allowing you to react quickly as the game unfolds. Cash out is widely available across football markets, giving you more control over your bets.
For fans of both pre-match insights, Betfred delivers clear form guides, match stats, and tools that help you understand the game better. They also have a strong mobile app, making football betting on the go smooth and intuitive.
Betfred is the full package for football punters, reliable, value-driven, and packed with features that make betting on the beautiful game as enjoyable and rewarding as possible.
Horse Racing Betting Site of the Week
Tote
This weekend's racing card offers plenty of excitement - the prestigious Dewhurst Stakes arrives at Newmarket as the stand-out juvenile contest of the season.
While Chepstow launches the jumps campaign with its new three-day Welsh Racing Festival on Friday, Saturday, and Sunday, featuring the Grade 2 Persian War Novices' Hurdle and the reinstated Welsh Champion Hurdle.
Why is Tote the Best Horse Racing Betting Site?
When it comes to horse racing, Tote stands in a league of its own. Built on a long-standing tradition of pool betting, the platform remains one of the most trusted and recognised names in the UK racing scene. But it’s not just history that makes Tote the go-to site for racing fans, it’s the way they've evolved while staying true to their core.
Tote’s racing product is one of the most comprehensive on the market, offering punters real depth and value. From extra place races, price boosts, and Tote Guarantee (which ensures you always get SP or better), to exotic pool bets like the Placepot and Trifecta, there are multiple ways to get involved beyond a standard win or each way bet.
Where Tote really pulls ahead is its international racing coverage. They go beyond UK and Irish meetings to include access to global racecards, including France, South Africa, and the US, giving you a chance to bet on racing action from around the world, often with pools shared across countries for even larger prizes.
And while many sportsbooks treat racing as just one of many sports on their site, Tote puts the sport front and centre.
Their site and app are clearly designed with racing punters in mind, offering smooth navigation, form guides, and bet types tailored to regular racing fans and newcomers alike.
Darts Betting Site of the Week
Betfred
We have the Betfred World Grand Prix dominating the darts calendar this week, and with the football season taking a break for internationals it places it in greater focus.
Mike De Decker won the event in 2024, which means it is one of the few major events that Luke Littler is yet to claim, so keep an eye out for him this week.
He gets his tournament off to a first-round start against Gian van Veen on Tuesday, while Luke Humphries is the other favourite going into the event.
Why is BoyleSports the Best Darts Betting Site?
BoyleSports stands out as one of the top darts betting sites in the UK, combining excellent market depth, attractive promotions, and a user-friendly platform that makes browsing darts markets simple and enjoyable.
Whether it’s a major PDC event or a smaller tour match, BoyleSports offers a comprehensive range of betting options, with new in-play opportunities appearing as matches progress. From outright winners to special markets like total 180s or highest checkout, there’s always plenty of choice for darts fans.
Add in a responsive app, fast bet placement, and up-to-date match statistics, and you’ve got one of the smoothest and most reliable darts betting experiences available online.
BoyleSports is a top choice for darts punters in the UK, appealing to everyone from casual fans following the World Championship to regular bettors tracking weekly tournaments and live matches.
Established vs New Betting Sites
When choosing where to open a new account, one usually wonders: should I go for an established name or a new online betting site?
There is no clear answer to that question, but here we are going to outline the differences, advantages, and disadvantages of both established and best new betting sites.
| Betting Features | New Betting Sites | Established Sites |
|---|---|---|
| 🎁 Welcome Offers | Usually higher | Lower but stable |
| ⚽ Odds | Competitive but volatile | Consistent and fair |
| 💳 Payment Options | More selection - crypto, e-wallets | Traditional |
| ⭐ Reputation | Less track record | Established reputation |
| 📲 Mobile UX | Optimised, app first | Varies |
| 🤝 Customer Support | Can be limited | Usually 24/7 |
Established Brands
Established betting sites have stood the test of time, earning their reputation through trust, reliability, and long-term player satisfaction. These are platforms that have built their brands over years, sometimes decades, and are often synonymous with the UK betting scene.
What makes these brands trustworthy is not just their longevity, but their commitment to providing consistent service, strong customer support, and a reliable product. Many have deep market coverage, proven payout processes, and extensive licensing with the UK Gambling Commission, offering peace of mind to both new and loyal players.
In terms of features, the top established sites continue to innovate while maintaining stability. You’ll find cutting edge apps, frequent price boosts, competitive odds, and generous loyalty programs, all backed by robust customer service teams that are available around the clock.
Our expert picks for top-tier established UK betting sites include:
If consistency, trust, and a proven track record matter to you, these are the kinds of sites that continue to lead the way.
New Betting Sites
New betting sites bring fresh energy, modern design, and player-focused innovation to the table. In a competitive market, these platforms aim to stand out with bolder promotions, unique features, and flexible interfaces that cater to the demands of today’s bettor.
What makes them especially attractive is their desire to make an immediate impression. This often means bigger welcome bonuses, low minimum deposits, and user-friendly mobile experiences with new betting sites. Many also experiment with new features, such as personalised bet builders, gamified loyalty programs, and even social elements like bet sharing or community picks.
A growing trend is casino-first brands expanding into sports betting, combining sleek interfaces with sportsbook functionality. These sites are often quicker to adopt modern tech, giving them a performance edge, especially on mobile.
Notable new operators that have impressed recently include:
While they may lack the name recognition of legacy sites, new betting sites are ideal for punters looking for something different, more generous, and tailored for today’s digital-first world.
Regulation: Security & Licensing
Gambling laws in the UK provide some of the world’s most stringent legislation and protections. Gambling licences are in place to protect not only punters from unlicensed operators but also online bookmakers and sports betting operators.
The UK Gambling Commission licences all UK online bookies and all members of other key organisations, prioritising punter and operator safety.
These organisations include the ‘European Sports Security Association’, GamCare (a leading national provider of information, advice, support and free counselling for the prevention and treatment of problem gambling) and IBAS (an authoritative, independent third-party with adjudication for customers who have an unresolved dispute with their UK bookmaker).
Fair & Safe Betting Sites on Freebets
As with any online transaction, finding a fair and secure website is paramount for sports betting.
The sites we recommend are fully licensed and regulated to operate in the UK, with all of them holding a UK Gambling Commission license and are part of GAMSTOP.
You can focus on enjoying your gambling and not worrying about your funds and whether you are being given a fair deal.
All licensed operators are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction.
Responsible Gambling
All licensed operators are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction.
Tools available with operators, and advice for players, can be found below.
✅ Offer self-exclusion tools that allow people to take a break from gambling
✅ Provide information about gambling addiction, and how to get help
✅ Set limits on how much time you spend gambling
✅ Take regular breaks from sports betting
✅ Be aware of the signs of addiction
✅ If concerned at any point - seek help
FAQs
Which is the most trusted betting app?
What is the best betting site in the UK?
Are new betting sites trustworthy?
Which betting sites have the best welcome bonus?
How many online betting sites are there in the UK?
What are the best new betting sites in 2025?
Which betting sites have a free welcome bonus?
What UK betting sites have the best promotions?
About the Author - Will Jackson
