Best Betting Sites in the UK – Top New & Online Bookmakers 2025

Explore the best new betting sites, licensed by the UK Gambling commission, with our expert views and the latest exclusive free bets.

We bring you the best latest bookmakers in the industry to enhance your betting experience. You can start by looking at our trusted recommendations. Go on to read our tips on how to find your best sports betting sites.

Best UK Betting Sites - August 2025

---

Top 10 Betting Sites in the UK

Rank	🏆 Online Betting Site	UKGC Licence 📝
No. 1 🥇	Spreadex	8835
No. 2 🥈	Kwiff	38758
No. 3 🥉	Tote	54779
No. 4	Bet442 Sport	39483
No. 5	BoyleSports	39469
No. 6	Betfred	39544
No. 7	Quick Bet Betting	38758
No. 8	Neptune Play	39483
No. 9	Casino Kings Sports	39335
No. 10	Ladbrokes Sports	1611

Best UK Betting Sites Reviewed

Check out our mini reviews of the top five sports betting sites below, where we give a brief overview of the top sites in the UK.

1. SpreadEx: A Balanced Betting Experience

SpreadEx began life as a spread betting platform, but have grown into a huge sportsbook alongside this over the years, and now offer a high quality product for both styles of betting.

Known for offering competitive odds, excellent choice of markets, and brilliant promotions to players, there's a real sense of SpreadEx being a fantastic all-rounder, for those looking to get the best of everything while they bet.

Their list of sports perhaps doesn't go as deep as some, but if they cover what you want, then the market choice and odds on offer, are both excellent.

2. Kwiff: Cutting Edge & New Innovations

Regardless of what part of life we're talking about, many people love a brand that's at the forefront of change, bringing out new ideas and having a real cutting edge about them, that may be Kwiff.

With innovative features such as boosting betting odds randomly and giving out personal promotions to players, they're trying to deliver a new betting experience with different betting options, and doing a very good job.

If your preference is for something unique and different, then Kwiff may give the answers you need.

3. Tote: Stand Out Horse Racing Brand

While Tote is best known for its heritage in horse racing and pool betting, the modern platform offers much more, with a full sportsbook that covers a wide range of sports, allowing them to really compete against other betting sites across the board.

That said, they haven’t forgotten their roots. Racing remains a key focus, and Tote delivers in style with standout coverage, including extra places, price boosts, daily specials, and international markets you won’t always find on other platforms, Tote certainly go deep. It’s a great fit for racing fans who want more than the basics.

A trusted name in the industry, Tote continues to hold a strong position in the market, blending tradition with a modern online betting experience. For a complete breakdown of Tote’s racing features, coverage, and promotions, check out our full Tote review.

4. Bet442 Sport: Football Leading Service

With the name Bet442 Sport, it's hardly surprising that football betting is the area to mention on this UK betting site.

It's their strength, not the only thing they offer, but definitely where they excel. Think coverage of every league you can imagine, competitive betting odds on the games, a bet builder and loads of in play betting options after kick off.

For those trying to find the perfect football betting brand, Bet442 could offer exactly what you need.

5: BoyleSports: Value with Strong Betting Odds

While all online bookmakers have their moment with odds, BoyleSports have proven themselves to be a market leading online betting site time and time again in this department.

Offering exceptional value with strong betting odds across a wide variety of sports, it may only be fine margins, but they're better in your favour, than against you.

If you're looking for where to get the very best edge, taking the biggest odds, different betting options or even looking to explore their bast array of casino games, then Boylesports is a great place to start betting online.

Best New Betting Sites August 2025

1. Midnite

Midnite is a modern betting site with a strong focus on esports, offering a slick, mobile-friendly platform and standout features like CashMode betting. It also covers traditional sports, although its market depth isn't as broad as that of its bigger rivals.

Fast payouts and a user-friendly interface make it appealing to both new and seasoned punters. However, the lack of live streaming and limited sports coverage may be drawbacks for some players.

2. Betano

Betano launched in the UK in summer 2024 with a sleek, BetVictor-style site. It offers around 30 sports, including football, horse racing, tennis, and esports, as well as live betting, bet builders, odds boosts, and the unique "Lucky Dip" feature. New customers can claim a generous welcome offer, with additional promos and a rewarding loyalty program.

While live streaming is limited, and some niche sports could benefit from more in-depth coverage, Betano stands out for its fast payouts, mobile-friendly platform, and 24/7 support, making it a polished new brand on the betting scene.

For a more established option with similar betting tools, features like #YourOdds, and strong in-play coverage, check out our full William Hill review.

3. talkSPORT BET

talkSPORT BET offers a user-friendly betting experience backed by the trusted talkSPORT brand, with a BetVictor-powered platform covering over 30 sports, including football, horse racing, tennis, and esports. The site features popular tools like bet builders, odds boosts, and the fun "Lucky Dip" option.

New customers can claim a generous sign-up offer, with regular promos and fast payouts also available. While live streaming is limited and market depth could be improved, the mobile app is sleek and highly rated, and the platform offers strong customer support, making it a solid choice for UK punters.

4. Magic Red Sports

Magic Red is carving out a strong reputation, offering a clean and intuitive platform that runs smoothly on both mobile and desktop. 

With coverage of around 50 different sports, including football, tennis, racing, darts, and niche markets, Magic Red stands out as a versatile sports betting site in the market.

Although existing customer promotions are currently limited, the site makes up for it with competitive odds, helpful in-play features, and a clutter-free betting experience tailored for both casual fans and serious punters.

5. Lottoland Sports

Lottoland Sports launched into the UK market in 2021 and is already gaining recognition as a strong contender thanks to its sleek, Altenar-powered platform.

New users can claim a generous free bets welcome offer using debit card deposits only. The site offers a broad range of sports and in-play markets - including niche events like futsal and ski jumping - plus weekly.

Bet Club rewards and regular odds boosts for existing customers. With strong security credentials, live streaming on UK and Irish racing, and a clean user interface, Lottoland is quickly establishing itself among the most user-friendly sports betting sites.

Featured New Betting Site of the Week

Bet442 Sport

If you're looking for a fresh yet trustworthy sports betting platform, Bet 442 is well worth your attention.

Backed by the respected 442 brand, it brings the same football-first insight and energy into the betting arena, making it a natural fit for fans who want to put their knowledge to the test.

One of its standout features is the welcome offer — get £20 in free bets from just a £20 qualifying stake, provided you place it on any sports market within seven days of signing up.

It's a simple, generous way for new customers to get started.

Regular players aren't left out either, with bet boosts, early payout promotions, and Best Odds Guaranteed on all UK and Irish horse racing.

The site's easy-to-use desktop and mobile platforms include live commentary, a Lucky Dip feature, and flexible bet builders so you can customise your wagers your way.

Bet 442's sharp odds, intuitive layout, and football-focused extras make it a strong contender in a busy market.

If you want a sportsbook that blends fun, function, and football know-how, Bet442 Sport should be on your shortlist.

---

---

How We Rate Online Bookmakers

We have a full page around how we rank and rate betting sites for those who want to get the full detail on our process.

We review five key areas:

We also verify that every site:

• Is licensed by the UK Gambling Commission
• Offers SSL-secured payments
• Provides responsible gambling tools

Why We Take a Mobile-First Approach

Alongside the above, we have learnt to take a mobile first approach when it comes to finding out the best betting sites.

Our own site statistics show that many of our users are visiting on their mobile device. The number of people downloading betting apps has seen a huge increase over the past five years, based on stats from the various app stores such as the Apple Store and Google Play Store.

With this in mind, to service our users the best, based on their habits, we have done all the above and put it alongside a mobile first approach. This should mean that we deliver the right information and facts for you, and cater specifically to your needs.

How We Choose the Best UK Betting Sites

We work with many names, but not all, and this is because we look at betting sites and make sure they pass our test, before reviewing them and putting them onto our site.

This is an important step for us, because we want to be known as a brand that won’t just work with everyone, we only work with brands that we are happy to recommend, and satisfied that they are going to offer a good service to players. Of course, some are better than others, but minimum requirements need to be met.

Firstly, we look at the safety of our players, the most important part, and ensure that all brands we work with are licensed and regulated by the UK Gambling Commission. By having a license, they’ve demonstrated their ability to keep you and your funds safe to the organisation in charge of gambling in the UK.

Next up we take a look at the service they offer. Bare minimum requirements we look out for include the number of sports and markets on offer, competitive odds, in play betting, types of bet accepted and more, as we try to showcase only betting sites that offer enough for customers, regardless of the sports they love.

Of course, a big part of our work is done around offers and free bets. We want brands to have weekly free bets available to new customers as a minimum requirement, while others such as existing customer offers and money back deals are all seen as added extras on top, which separates the very best brands from the rest.

By putting all of this together, we build up a picture of what we need to see, in order for them to be placed on our website. When that is confirmed, and we are happy, then we will begin to work together and showcase what they have available to our readers.

Meet the Review Team

---

Why Trust Freebets.com?

At Freebets, trust is the foundation of everything we do. Here’s why you can rely on us for your sports betting needs:

Expertise You Can Count On

Our team of passionate writers are true sports betting enthusiasts with in-depth knowledge across a wide range of sports, including horse racing, football, cricket, and greyhound racing. With their insights, you’ll receive accurate, detailed guidance tailored to your interests.

Exclusive Offers Just for You

As part of GDC Media Limited, we have access to exclusive bonuses and promotions that you won’t find on other affiliate websites. These unique deals are designed to enhance your sports betting experience and give you added value when comparing the betting sites we offer.

Safety and Security Guaranteed

We only feature offers and promotions from fully licensed and regulated operators. This ensures your sports betting experience is not only enjoyable but also secure, with your personal information and transactions fully protected.

Honest, Unbiased Recommendations

While we do receive commissions from operators, our writers maintain complete editorial independence. This means you can trust our honest and impartial advice about the best betting sites to bet with and the most rewarding offers available.

Committed to Responsible Gambling

We actively promote safe and responsible gambling. Our reviews clearly highlight important terms and conditions, ensuring you’re fully informed when signing up or claiming promotions.

By prioritizing your safety, security, and satisfaction, Freebets stands out as a trusted source for all your sports betting needs. Start your journey with confidence today!

---

Established vs New Sports Betting Sites UK - Compared

When choosing where to open a new account, one usually wonders: should I go for an established name or new betting sites?

There is no clear answer to that question, but here we are going to outline the differences, advantages, and disadvantages of both established and best new betting sites.

Feature Compared	New Sites	Established Sites
🎁 Welcome Offers	Usually higher	Lower but stable
⚽ Odds	Competitive but volatile	Consistent and fair
💳 Payment Options	More selection - crypto, e-wallets	Traditional
⭐ Reputation	Less track record	Established reputation
📲 Mobile UX	Optimised, app first	Varies
🤝 Customer Support	Can be limited	Usually 24/7

Now that we've compared some features lets dive in the pros and cons of the two.

Pros & Cons of New Betting Sites

---

Pros & Cons of Established Sites

Which One is Best for You - A New or Established Betting Site?

Choosing where to bet always boils down to preference and how much comfortable you are with the platform offered. We tried to simplify the choice for you to help you start your evaluation:

Best trusted UK betting sites? That is up to you to decide but a mix of both might give you the best deal.

Best for Casual Play? Established sites as these are the safest and most reliable.

Best for Promo Hunters and Innovation fans? New betting sites usually offer better promos and a modern platform.

New Online Betting Sites: What to Look For

Here’s a handful of key areas that you should look out for when you are looking at new betting sites and potentially signing up with one of them.

• Sign Up Offer - The bonus you get when you open an account is a one-time opportunity, so look around, choose one you like and be sure to check the terms and conditions of the offer.
• Existing Customer Offers - Look at what else is on offer. After your sign-up offer has gone, you want them to keep giving you offers. Of course these will not be as big as the initial offer, but they are still worth taking.
• Mobile App or Site - The entire world continues to move towards mobile, and betting is no different. Many people bet on the go, and use their phones to place a wager, so check out the mobile service, what it looks like and how to get it.
• Payment Methods - You should feel safe and secure when adding money to your account, and withdrawing any winnings. If you are using a brand new betting site, this is perhaps even more important, so look for what payment options are available, and make sure there is at least one that you like and are familiar with.
• Key Site Features - If they’re important to your online betting, make sure they are there. The sports you bet on, in play betting, bet builder options, streaming, weekly free bets and cash out, these are all great features, and you don’t want to lose them if moving from somewhere else that currently offers them.
• Customer Support - The hope is that you never need this, but it’s always good to check, just in case. Look at opening times for support teams, how they’re contactable and work out if that fits with what you are comfortable using.

How to Sign Up with New Betting Sites

Most licensed bookmakers keep the sign up process very similar, and that's no exception with new betting sites.

Remember, in a bid to grow and gain new customers, it's things like this where they'll place extra focus and attention, to make life as easy as possible for prospective new customers.

So with that in mind, here's our three step guide to the sign up process.

How We Find New Betting Sites

When a new betting site hits the UK market, it is always an exciting time. We’ve been in the industry for more than a decade now, so have enough contacts to know when new names are coming to the UK, what their launch date will be, and what they are going to offer.

With this, we can plan, we can take a look at the sites as soon as they are live, and put together a review of the service, in order to help players decide if this is the new betting site that is for them.

The reason for this is because with each new site, we’ve got a potentially market leading product that we would like to share. These sites may have specific focuses, and may not be for everyone, but if the new site is a good one, then it will appeal to some people.

---

Choosing the Right UK Betting Site for Your Needs

There are many to choose from, and there are some punters that decide to have multiple accounts open at the same time.

But if you get the right online betting site for you, then there shouldn’t be any need for that.

Picking between the best UK betting sites is not easy, and it’s not a decision you should take lightly. Get this decision right, you’ve got one sports betting account that fulfils your needs, allowing you to enjoy your betting for years to come.

Below, there are three areas we believe are key. These are not the only areas to think about, but if your sports betting service gives you positives in these areas, then it is certainly a good starting point.

Trust & Confidence in the Site

Firstly, when you look at the many options you can choose from, you should always think about how you view the site.

Having trust in your sports betting company is absolutely vital.

Without this, you’re unlikely to ever fully relax, and be able to enjoy your online sports betting, and it doesn’t matter what kind of betting features the site offers.

Reliability & Place in the Market

A similar point to the one above, but looking at things from a slightly different angle, is playing with sites that are reliable, and have a place in the market.

When you choose your online betting site, it should be one that you are going to play with for many years.

Whether you're betting on horse racing, football or something else, whatever you plan to do on the betting site, should be a long term plan.

But you will only get this, if you go with online bookmakers that are reliable, and have a place in the market so you know they are going to stick around.

Does the Sports Betting Site Serve Your Needs?

The best betting sites will always be those that deliver the needs of their customers. But those needs are always slightly different, so for you, it needs to be the best betting site for your own personal needs.

You should never find yourself looking at other UK betting sites and seeing something available there, which isn’t available on your current sports betting account.

The best way to approach this is to work out what it is that you want from your online betting site. Think of the markets you need, any in play betting requirements, specific payment method, apps as well as one that offers sports betting on a website, and anything else you have.

UK Betting Site Licences & Regulation Explained

Gambling laws in the UK provide some of the world’s most stringent legislation and protections. Gambling licences are in place to protect not only punters from unlicensed operators but also online bookmakers and sports betting operators.

The UK Gambling Commission licences all UK online bookies and all members of other key organisations, prioritising punter and operator safety.

These organisations include the ‘European Sports Security Association’, GamCare (a leading national provider of information, advice, support and free counselling for the prevention and treatment of problem gambling) and IBAS (an authoritative, independent third-party with adjudication for customers who have an unresolved dispute with their UK bookmaker).

Fair & Safe Betting Sites

As with any online transaction, finding a fair and secure website is paramount for sports betting. The sites we recommend are fully licensed and regulated to operate in the UK, with many holding a UK Gambling Commission license and are part of GAMSTOP.

You can focus on enjoying your gambling and not worrying about your funds and whether you are being given a fair deal.

All licensed operators are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction - these include:

Responsible Gambling

• Setting limits on how much money people can deposit and bet
• Offering self-exclusion tools that allow people to take a break from gambling
• Providing information about gambling addiction and how to get help

If you are concerned about gambling, contact the National Gambling Helpline on 0808 8020 133.

Here are some additional tips for responsible gambling:

• Only gamble with money that you can afford to lose
• Set limits on how much time you spend gambling
• Take regular breaks from sports betting
• Be aware of the signs of gambling addiction
• If you are concerned about your gambling, seek help

---

About the Author - Will Jackson

Will Jackson

Former sports journalist, formerly of PA Media, who spent years on the road specialising in football and cricket before moving behind a desk. More recently a PR manager before moving into the world of content and marketing with the Gambling.com group.

Send an email to the author Follow the author on X

Betting Sites FAQs