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Top UK Betting Sites & New Bookmakers 2021


Check out our in-depth Betting Sites reviews of all the licensed & trusted UK bookmakers, find a list of new bookmakers in 2021.

Best UK Betting Sites

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With sign up offers like free bets no deposit, apps and terms and conditions differing from company to company, we make the decision easy for you, helping you choose the appropriate UK bookmaker to suit your needs.

UK Online Bookmakers

UK bookmakers are the best in the business. They have more sports, more betting markets, more bet options and, vitally, licences and safeguards for punters.  

Time and time again UK bookies sign-up bonuses are shown to be the best amongst the raft of online bookmakers across the planet, with the likes of bet365 and Betfair topping most people’s lists.

Bet365 App

The UK gambling industry has recently received new legislation which compelled a few operators to close their activities in the UK.

With Freebets.com you can get the latest new UK bookies added on a weekly basis with exclusive welcome sign up offers for your to compare between and bet safely.

  • The Online Casino Bet £10 Get £30 Free Bet claim £30
    New players only. Opt-in required. Minimum $/€/£10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of $/€/£ 30, minimum odds of 1.5, stake is not returned, maximum Conversion $/€/£ 20 , 10X wagering the winnings, valid for 7 Days from issue. Full Terms apply.
  • Quinnbet 50% Back of First Day Sportsbook Losses up to £25 claim £25
    We’ve got all new UK QuinnBet Customers (18+) covered with a fantastic Welcome Offer.
  • Royal Tiger Bet Bet £10 Get £10 claim £10
    New Players Only. Minimum £10 qualifying bets, stake not returned. Free bet is one-time stake of £10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: £20. Valid for 7 Days from issue. Excluded Skrill deposits. Full Terms apply
  • Vbet Join Vbet For A £20 Bonus Bundle And 15 Free Spins claim £20
    Only available to new, verified customers residing in the UK. Place a first ever bet (pre-match; £15 min. stake; min. 3 selections; min. odds 1.5 per selection). Get a £5 free in-play sports bet, 15 free spins on eligible games, £5 in bonus money (2x£5) on BetConstruct Blackjack and Keno and a £5 free bet at BetConstruct Virtual Sports. Payment method restrictions apply. T&Cs apply.18+. Please gamble responsibly. BeGambleAware.org
  • Virgin Bet Bet £10 Get £20 in Free Bets claim £20
    *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
  • Mr Play Bet £10 Get £10 claim £10
    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Click to see full T&Cs
  • Fansbet Bet £10 Get £10 + 50 Free Spins claim £100
    New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spins credited after the qualifying bet has settled; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 max win; T&C’s apply; 18+
  • Parimatch Bet £5 Get £30 claim £30
    Opt In, bet £5 (odds 2.00+) & get a £5 sports Free Bets (odds 2.00+) + £5 Slots Bonus, selected games, 20x wagering to withdraw max £250. Offer valid from 10:00BST 08.04.21 to 12:00BST 12.04.21. Bonuses expire in 7 days. Click here for T&Cs. 18+
  • EnergyBet Bet £10 Get £10 claim £10
    18+The UK only. Available for new players who registered at Energybet after 31.8.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required> Min. total odds of 3/4 Min odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets don not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.
  • Karamba Bet £10 Get £20 Free Bets claim £10
    18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of Ireland. Min deposit €10, minimum wagering on sport €20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one €10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET.Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs
  • /mobilewins Bet £10 Get £10 in Free Bets claim £10
    New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 1x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Full Terms Apply
  • SportNation Get £50 In Free Bets claim £50
    Key Terms: New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation. Free Bets must be accepted in popup messages once their qualifying bets have settled.
  • /novibet £10 Welcome Bonus! claim £10
    18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply
  • Rubybet Bet £10 Get £10 Free Bet claim £10
    New Players Only. Minimum stake $/£/€10 minimum odds 1/5, stake not returned. 1X wagering the winnings from the free bet. wagering occurs from real balance first.Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Full Terms apply.

How Do Online Bookmakers Work?

The internet has revolutionized the way gambling works. It used to be that punters could only place a bet at a race track, high street betting shop, or sometimes even via telephone betting.

Some switched on traditional bookmakers such as Ladbrokes and forward-thinking new companies such as bet365 then harnessed the power of the internet to offer punters everything they could get from a high street betting shop and more in the comfort of their own home.

Online bookmakers offer odds to customers either through their own trading teams from third parties across a huge number of sports. These odds include the sort of pre-event bets that were common in betting shops and in-play betting where the prices change as the event unfolds.

In more recent times, online bookmakers have diversified their offering with products such as online casinos, poker and even bingo. This requires a vast amount of technical knowledge, infrastructure and well set out rules to ensure that online bookies’ operation is smooth, fast and fair for all their customers.

How We Choose The Best Online Bookmakers

Choosing who to bet with can often depend on a number of factors. As a punter, you should be attracted by the best odds that suit your bet along with favourable each-way terms.  

However, reputation is also an integral part of making a bet. Luckily for you, most UK bookmakers are incredibly trusted, meaning there are no security issues, safeguards are in place, bet limits are large and financial transactions are processed quickly.

Of course, many other things are also important to those wanting to back a winner. Live streams can allow you to watch what you’re betting on, while a host of markets within a large number of sports can also be appealing.

It all depends on what type of bettor you are. If you like the occasional punt then free bets upon sign-up bookies are undoubtedly for you, while if you’re a regular punter or are new to the game then good customer service support is also useful.

Today, ‘in-play’ markets on sites which are easy to navigate and have plenty of ‘Money Back Specials’ such as ‘acca insurance’ on high-profile football matches are becoming more and more popular and the best way to make the most of your betting.

New Betting Sites – Main Factors to Consider

  • Best odds
  • Best bonus & free bet sign up offers
  • Variety of sports betting offers
  • Variety of betting markets offered
  • Deposit and withdrawals methods
  • Customer service, chat and quality of support
  • Other special features as live streaming, stats, VIP, live scores, etc
  • Website & mobile app – user friendly & navigation
  • Personal user betting needs (fixed odds, building accas, betting live in-play)

How To Deposit With Online Bookmakers In The UK

All UK online bookies use the simplest and most popular deposit and withdrawal methods.  

Primarily this means Visa (debit and credit cards), Mastercard and PayPal.

However, Diners Club, EntroPay, Maestro, Skrill, Neteller, Paysafe, Switch, Western Union, ClickandBuy and Bank Transfers can usually be used.

Some UK bookmakers who have shops as well as an online site allow their customers to deposit and withdraw cash over the counter in their betting offices meaning you can get the hands on your cash quickly and conveniently.

Regulation & Licensing Of Online Bookmakers In The UK

Gambling laws in the United Kingdom provides some of the most stringent legislation and protections in the world. Gambling licences are in place to protect not only punters from unlicensed operators but also to protect bookmakers and betting operators.

All UK online bookies are licenced by the government’s UK Gambling Commission and additionally they are all members of other key organisations which give them and their punters safeguards.

 These include the ‘European Sports Security Association’, GamCare (a leading national provider of information, advice, support and free counselling for the prevention and treatment of problem gambling) and IBAS (an authoritative independent third party with adjudication for customers who have an unresolved dispute with their UK bookmaker).

Are Bookies Illegal?

British based bookies who want to expand into different countries face a complicated and difficult task to ensure they operate within the law of these new jurisdictions. Whilst betting and many other forms of gambling are legal and totally above board in the UK (providing the companies are licensed and regulated by the correct bodies), that is not the case all around the world.

Each country has their own rules when it comes to bookies. In many countries, bookies are outright illegal but the picture is further complicated thanks to an ever-changing landscape.

Take the United States of America for example. Sports betting has been illegal in all states rather than Las Vegas for many decades but the lawmakers are starting to liberalise their views following a challenge from some states that the legality of gambling should be a decision for individual states and not the federal government.

It is important to check that bookies are legal in your country or state before signing up to any online bookmaker. Although it is worth repeating that online betting is very much legal in the UK.

How Can You Beat Online Bookmakers? 

This is the million-dollar question!

Many people have claimed to have a foolproof system for beating the online bookmakers to try and trick people into parting with their money. We would advise against using any service that charges you for any such system or betting advice, at the very least before you have done some very thorough research.

The truth is that sports betting is notoriously difficult to predict and there is no simple way of beating the online bookmakers.

Here at Freebets.com we provide you with all the tools you need to have the best chance of beating the bookies. That means scouring the internet to find the very best free bet offers (which allow you to place a bet without laying out any of your own money) and enhanced odds offers (which pay out winning bets at a bigger price than usual).

We also work hard to produce the very best betting tips across a variety of sports. There are no guarantees when it comes to tips but by looking through the latest form of an athlete/team, analysing key stats and using the expertise of our team, we do all we can to pick out value tips.

FAQ’s for UK Online Bookmakers

No, some of the biggest, most successful UK-based online bookmakers do not operate shops yet are fully licenced and have brilliant service.
Indeed they do and they are invariably best you will find amongst all online sportsbooks.
Yes you can. These can be set in the ‘my account’ area of all UK online bookmakers alternatively you can talk to customer support who will put these safeguards in place for you.
There often is. Most will let you fund your account in their shop by simply providing some ID and giving your username. Additionally a number of sites have a great ‘shop locator’ feature meaning you can find a betting office quickly and conveniently.
This is done for security reasons. Verification may be needed to confirm you are 18+ (the minimum legal age to gamble in the UK), and to prevent any type of fraud – protecting both the UK bookmakers and their customers.

It doesn’t sound that bad, does it? It’s time to get out there now and back some winners!

Find Our Complete List of Recommended Bookmakers:

Best Betting Sites for 2018
BETFAIR BOOKMAKER REVIEW

Betfair is the world’s biggest betting exchange and has become an online bookmaker featuring fixed odds, cashback specials and bonuses added to winnings on multiple bets. Read our Betfair Review.

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.

BETVICTOR BOOKMAKER REVIEW

BetVictor is the new face of Victor Chandler, a long established bookmaker with an excellent reputation for its service, offering very competitive odds and regular promotions. To get more information as well as latest updates, read our Betvictor Review.

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply, See Below. Please Gamble Responsibly.

Bet £5 Get £30

Parimatch is an international sports betting company with headquarters in Limassol, Cyprus, founded in 1994.

Opt In, bet £5 (odds 2.00+) & get a £5 sports Free Bets (odds 2.00+) + £5 Slots Bonus, selected games, 20x wagering to withdraw max £250. Offer valid from 10:00BST 08.04.21 to 12:00BST 12.04.21. Bonuses expire in 7 days. Click here for T&Cs. 18+

LADBROKES BOOKMAKER REVIEW

Ladbrokes is a world leader in the global betting and gaming market, with a wide range of options for bettors at the site. Want to know what sets them apart from other bookies? Read our Ladbrokes Review.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min 5 bet within 14 days of account reg at min odds 1/2 = 4 x 5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

BWIN BOOKMAKER REVIEW

bwin is Europe’s largest online sports betting and gaming site, with a huge range of sports ready and waiting to be bet on at the site. For more info on bwin read our full Bwin bookmaker review.

18+ begambleaware.org. T&Cs Apply. Please bet responsibly.

GENTING BETS BOOKMAKER REVIEW

Sign in Today to get your Sports Genting bet online first bet insurance offer and more exclusive promotions offers on a wide rang of sports including football & more.

New Customers. First settled bet £/€10 (£10 E/W+) - £/€20 (£20 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Below.

SPORTINGBET BOOKMAKER REVIEW

Place a bet with Sporting Bet and you will find a site which is truly as it describes itself: Europe’s largest online betting provider. Read our Sportingbet Review.

The promotion will run from 12:00 (GMT) on 09.03.2021 to 23:59 (GMT) on 31.12.2021 (the " Promotional Period"). This Promotion is not available in conjunction with any other offer on www.sportingbet.com (the "Website"). By taking part in this Promotion, you hereby agree to the below Promotional Terms and Conditions below, the Standard Promotional Terms and Conditions and to our General Terms and Conditions.

UNIBET BOOKMAKER REVIEW

Unibet is one of Europe’s largest bookmakers with over 3.6 million customers in 100 countries. They are currently offering a nice £40 welcome offer, +18, New Customers Only, T&Cs apply.

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

LEOVEGAS SPORTS BOOKMAKER REVIEW

Leo Vegas Sports Review: Get a complete run down of the Leo Vegas Sports platform, features, promos, free bets and more. Learn more about Leo Vegas with our full bookmaker review.
All new sports customers from within the UK who create an account with LeoVegas will be eligible for a New Player Sports Bonus.

New customers only. Deposit £10 min and claim in ‘my offers’ 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org

BETFRED BOOKMAKER REVIEW

Betfred is famous for special bets and promotions like their popular double delight offers; there are also super bonus races which provide guaranteed odds, and a Lucky 15 feature that pays three times odds for a winner. Read our Betfred Review

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

Bet £10 & Get £20 Free Bet

Karamba has earned itself an entertaining and secure environment for online slot games, offering a first deposit match of up to £200 free games bonus and 100 free spins when joining

18+, Welcome Bonus: New depositing sport players only. Offer only applies to players who are residents of Ireland. Min deposit €10, minimum wagering on sport €20, req qualifying bets at min odds at 1/1, offers valid for 14 days; max one €10 free bet per customer, paid as bonus token with min odds 4/5 req. Selected payment methods. Tournaments run every Friday at 00:00 CET until Thursday 23:59 CET.Tournament Timeout Limit: 35. Stake contribution per bet: £1. Minimum odds: 3/10. Minimum bets in tournament to be eligible for reward: £10. 1st Place Prize: £1000. Prizes granted up to 48h after tournament ends. Free Bet does not contribute towards leaderboard. Click to see full T&Cs

Bet £10 Get £10 Free Bet

Bet £10 Get £10 Free Bet

New Players Only. Minimum stake $/£/€10 minimum odds 1/5, stake not returned. 1X wagering the winnings from the free bet. wagering occurs from real balance first.Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Full Terms apply.

Claim 100% Up to £100 Bonus
  • Deposit £10 with MansionBet and receive up to £50 in bonuses
  • Use promo code MB50
  • 36 Sports to pick from and over 30,000 live betting events per month
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out.T&Cs apply

Get £50 In Free Bets
Key Terms: New customers only. Place the 5 specified bets to earn Free Bets. Each leg must have minimum odds of 1.8 (4/5). Applies to bets on sport only. Valid once per customer. Free Bet valid for 7 days. Free Bet max winnings is 20x Free Bet stake. Offer valid for 30 days after registration with SportNation. Free Bets must be accepted in popup messages once their qualifying bets have settled.

Get a £30 Welcome Offer For Sports & Casino
  • Get £15 Free Bet & £15 Free Spins
  • Get up to 50% on sports accumulators with Acca Boost
  • Best Odds on UK and Irish horse racing
18+ / CUSTOMERS WILL BE AWARDED £15 IN FREE BETS AND £15 IN FREE SPINS FOR CASINO AND VEGAS NEW CUSTOMERS ONLY / FREEBETS VALID FOR 3 DAYS FREE SPINS VALID FOR 7 DAYS /T&Cs APPLY